Update your browser for a better shopping experience!

Get faster load times, stronger security and access to all features.

Platinum Firm & Lift Crème 50ml

Product code: T230227F

Have you noticed your skin starting to change? Our luxurious day creme is designed specifically to help fight the effects of gravity and help skin ‘snap back’. Our ground-breaking ‘instant lift’ technology is turbo-charged with Hyaluronic Acid and precious Platinum to unleash plumper, firmer, younger-looking skin in just 7 days.

Platinum Firm & Lift Crème 50ml

£43

£860 per L

Free standard delivery over £75, otherwise from £3.99

Reviews (208)

4.6

20% Recommended this product

Mentions
13 November 2026Pauline 68
Verified Purchase

Great

Yes, I recommend this

I have noticed using this it has made my lines on my neck less visible. I am 69 years of age and every bit helps.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

05 November 2026RoseMay
Verified Purchase

Lovely jar

I have only just started to use this product- it seems very lovely in my skin and only time will tell if it does what it claims

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

22 October 2026acoates57
Verified Purchase

Does what it says!

Yes, I recommend this

This is the second time have bought the Platinum Lift &Firm, together with the Prai Throat and Decolletage crème they are great and I can definitely see an improvement in my skin

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

20 October 2026car 54
Verified Purchase

Good Quality & good price

Yes, I recommend this

I thought I would try this product instead of my usual one and it has certainly made my skin look better I like the feel of it & my skin feels good too.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

13 September 2026Maxie60
Verified Purchase

Great quality

Yes, I recommend this

Feels wonderful on your skin and really does make it feel softer.

Reviewer Ratings

Quality

Good

Helpful?

Reviewer Ratings

Quality

Good

08 September 2026GGAA
Verified Purchase

Love it

Originally posted on praibeautyuk.com

Use this for my night time routine, feels like silk, love it.

Helpful?

24 August 2026Mel h
Verified Purchase

Platinum cream

Originally posted on praibeautyuk.com

Unfortunately cream feels fine and maybe firming but only used 3 weeks..my skin not very dry but have use another moisturiser on top of this

Helpful?

15 July 2026BexDuff
Verified Purchase

Beautiful cream ***** stars

Yes, I recommend this

Beautiful cream, nice and thick but goes on smoothly and soaks in. Not a lot needed, a little goes a long way so cost effective. I am 60+ with eczema and sensitive skin. This is an amazing product.

Helpful?

08 July 2026Kerry28

Beautiful moisturiser.

Originally posted on praibeautyuk.com

Absolutely love this, melts into my skin leaving no greasy residue, feels so soothing & luxurious....very impressed!

Helpful?

19 June 2026Josephine64
Verified Purchase

Absolutely Brilliant

Yes, I recommend this

I have very sensitive skin and eyes, the products I had been using for years were discontinued last year. I tried a couple of other creams, one of which really made my eyes sting, even though it wasn’t used on my eyes! Then two weeks ago, I tried Prai Firm & Lift Cream, absolutely brilliant! No irritation, lovely texture, easy to apply, feels good on the skin. I am extremely impressed that the wrinkle lines under my eyes looked much smoother almost instantly. I wish I had tried it sooner and have already recommended it to friends.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

07 May 2026Jennie J
Verified Purchase

Love it

Originally posted on praibeautyuk.com

Just love this , makes such a difference to my skin .

Helpful?

18 April 2026Golftotty
Verified Purchase

Does the job!

Yes, I recommend this

I have been using this product for some time and always restock when it’s on offer. I use it once a day and my advice is to leave it for a few minutes before applying make up.

Helpful?

10 March 2026Betsy180
Verified Purchase

Miracle cream.

Yes, I recommend this

Great cream for face: rich and moisturising, can see a reduction in wrinkles already!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

09 March 2026KarenS
Verified Purchase

High Hopes

Originally posted on praibeautyuk.com

Feels really nice on, will see if as good as my usual Creme, Fingers crossed as I like the Prai make

Helpful?

06 March 2026Dickensian
Verified Purchase

Disappointing

No, I don't recommend this

Thought I'd try this due to other reviews but personally I find it rather sticky in comparison with Prai's original cream. Not keen on appearance of skin after applying. Won't purchase again.

Reviewer Ratings

Quality

Fair

Helpful?

Reviewer Ratings

Quality

Fair

03 March 2026B Donaldson
Verified Purchase

Lovely rich face cream

Yes, I recommend this

I love Prai day and night creams and have been buying it for years and will continue to do so!!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

22 December 2025Tessa1965
Verified Purchase

Over 60’s Secret Weapon

Originally posted on praibeautyuk.com

Yes, I recommend this

The best way to care for mature skin-easy to apply, absorbed quickly and exceptional results

Helpful?

18 December 2025alison62
Verified Purchase

I love this!

Yes, I recommend this

Excellent moisturiser. Feels quite ‘thick’ but absorbs really well. My skin has definitely improved since I’ve been using this, previously it was looking a bit ‘flat’ and dull.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

09 December 2025Lynn 127
Verified Purchase

Super cream

Yes, I recommend this

This item arrived super quickly. Even after just one days use there was evidence of its effect. Super cream!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

07 December 2025Greto64
Verified Purchase

PRAI Platinum firm & lift

I've been using this product for a short time and was great to buy with discount

Helpful?

1 of 35