Update your browser for a better shopping experience!

Get faster load times, stronger security and access to all features.

Platinum Firm & Lift Crème 50ml

Product code: T230227F

Have you noticed your skin starting to change? Our luxurious day creme is designed specifically to help fight the effects of gravity and help skin ‘snap back’. Our ground-breaking ‘instant lift’ technology is turbo-charged with Hyaluronic Acid and precious Platinum to unleash plumper, firmer, younger-looking skin in just 7 days.

PRAI

Platinum Firm & Lift Crème 50ml

£43

£34.40

£6.88 per 10ml

Free standard delivery over £60

Reviews (198)

4.6

18% Recommended this product

10 March 2026Betsy180
Verified Purchase

Miracle cream.

Yes, I recommend this

Great cream for face: rich and moisturising, can see a reduction in wrinkles already!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

09 March 2026KarenS64
Verified Purchase

High Hopes

Originally posted on praibeautyuk.com

Feels really nice on, will see if as good as my usual Creme, Fingers crossed as I like the Prai make

Helpful?

06 March 2026Dickensian
Verified Purchase

Disappointing

No, I don't recommend this

Thought I'd try this due to other reviews but personally I find it rather sticky in comparison with Prai's original cream. Not keen on appearance of skin after applying. Won't purchase again.

Reviewer Ratings

Quality

Fair

Helpful?

Reviewer Ratings

Quality

Fair

03 March 2026B Donaldson
Verified Purchase

Lovely rich face cream

Yes, I recommend this

I love Prai day and night creams and have been buying it for years and will continue to do so!!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

22 December 2025Tessa1965
Verified Purchase

Over 60’s Secret Weapon

Originally posted on praibeautyuk.com

Yes, I recommend this

The best way to care for mature skin-easy to apply, absorbed quickly and exceptional results

Helpful?

18 December 2025alison62
Verified Purchase

I love this!

Yes, I recommend this

Excellent moisturiser. Feels quite ‘thick’ but absorbs really well. My skin has definitely improved since I’ve been using this, previously it was looking a bit ‘flat’ and dull.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

09 December 2025Lynn 127
Verified Purchase

Super cream

Yes, I recommend this

This item arrived super quickly. Even after just one days use there was evidence of its effect. Super cream!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

07 December 2025Greto64
Verified Purchase

PRAI Platinum firm & lift

I've been using this product for a short time and was great to buy with discount

Helpful?

04 November 2025Sjoj
Verified Purchase

Fab Cream

Yes, I recommend this

Love this product . Have used it for ages . Has a lovely feel

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

06 October 2025Kim Lucas
Verified Purchase

Great

Yes, I recommend this

Love this product, so much better than other well known

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

29 September 2025Jen
Verified Purchase

Platinum Firm & Lift Creme

Originally posted on praibeautyuk.com

I am menopausal and used this cream for 6 weeks. It totally dried my skin out despite it feeling rich. I did not notice any firmness and felt i almost saw tiny wrinkles--which I think it from the dryness. It is not for someone with dry skin I think. My skin is quite good (as mentioned by my facial therapist) but this did make it very very dry and look older (my opinion)

Helpful?

23 September 2025DebsofWallsend
Verified Purchase

Gorgeous ♥️

Yes, I recommend this

Lovely thick cream. Smells divine. I've been trying to find a cheaper alternative as it's quite expensive, but when I got a 20 per cent off beauty offer with Sparks (and now that my local store is doing click n collect again) I decided to treat myself. Nothing I've tried really compares. Skin feels silky smooth. Lush ♥️

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

15 July 2025Jenny B
Verified Purchase

Amazing crème for aging skin.

Originally posted on praibeautyuk.com

At 76 years of age I have been using this crème for a few months now and I can certainly feel and see a difference. It has a substantial texture but not in the least greasy and absorbs quickly into the skin leaving it feeling well moisturised. Would definitely recommend trying this product.

Helpful?

19 May 2025Jinty
Verified Purchase

Firming up

Originally posted on praibeautyuk.com

I am getting used to the consistency of this moisturiser as it is not as creamy as what I'm used to . I have noticed a difference in the marionette lines already so will keep using.

Helpful?

12 April 2025lesleywagg
Verified Purchase

A quality moisturiser

Yes, I recommend this

I love this moisturiser. We mature ladies are guided to the Platinum, but I would recommend the platinum to younger women too. It’s so smooth and your foundation just sits on wonderfully. My daughter uses the platinum too.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

02 April 2025Haz73
Verified Purchase

Not a good product

No, I don't recommend this

Not as suggested on the information page. No repurchase

Reviewer Ratings

Quality

Fair

Value for Money

Fair

Helpful?

Reviewer Ratings

Quality

Fair

Value for Money

Fair

18 March 2025Suztheo
Verified Purchase

Fabulous

Yes, I recommend this

I have given this 5* ..this cream is the best I've used. The texture is rich and goes on smoothly leaving your skin feeling so soft. I highly recommend 👌.

Reviewer Ratings

Value for Money

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

23 February 2025Spud50
Verified Purchase

My little bit of luxury

Yes, I recommend this

Lightweight texture which is easily applied. A little goes a long way and although may appear more expensive than some other products this is a good investment as the crème does what is says on the jar.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

07 February 2025Wendy B.

Excellent

Originally posted on praibeautyuk.com

Night day Creams are thick and creamy absorb into the skin without it feeling or looking greasy

Helpful?

14 January 2025Dianne H.

New user

Originally posted on praibeautyuk.com

Feels lovely texture on my skin. Not used long enough to confirm any improvement yet.

Helpful?

1 of 33