Soft Toys

Our collection of soft toys has a variety of plush designs – from their first teddy that they can always treasure to games that help with sensory, physical and cognitive development. Welcome little ones into the world with something cosy to snuggle up to or a soft option from our baby toys selection. Our velvety comforters make the perfect companion for their cot or buggy. 

Whether you opt for a fluffy elephant or much-loved characters like Peter Rabbit™, friendly animal designs have details such as tactile fabric tassels to tempt little hands to play and explore more. We have a selection of adorable options, including floppy-eared rabbits, cute lambs and knitted dinosaurs. Alternatively, make a thoughtful present even more special with one of our personalised gifts for kids. Trusted brands like My 1st Years have choices where you can embroider names or initials on squishy soft animals and handmade fabric dolls.

Our edit of plush designs also has educational toys for tots. Cushioned playmats and baby gyms help to stimulate their senses with hanging playthings that rattle or squeak. We also have specially designed rolls to keep developing minds entertained during important tummy time, from reliable names such as Mamas & Papas. Versatile activity spirals with dangling musical shapes help cognitive growth as well as developing your baby’s fine motor skills. Toddlers will learn to balance while gently rolling back and forth on a classic rocking horse, or encourage their first words with push-button teddies that speak and play songs. For bigger kids, explore interactive options including a voice-activated Furby or pick a plushie of their favourite action hero.