Melting Touch Lip Balm
Product code: T230411
ICONIC London's Melting Touch Lip Balm provides effective hydration with a glossy finish and softer, fuller appearance. The advanced formula combines Acai Oil, Vitamin E and Vegan Collagen to infuse lips with lasting moisture while creating a wash of sheer, luminous colour. Offered in five pinky-nude shades, this balm instantly melts upon contact for seamless application. The lightweight, silky texture remains comfortable throughout wear, while the nourishing ingredients actively condition and form a protective barrier against dryness. Easy to apply and effortlessly blendable, this ICONIC addition will leave your lips smooth and hydrated with every application.
Product details
More information
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How to Use: Directions: Twist the base to release a small amount of product, then gently glide directly over the lips to cocoon them in a smooth layer of comforting moisture.
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Product Size: 3 ml
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Product Texture: Balm
Features
Suitable for vegans
Ingredients
Polybutene, octyldodecanol, hydrogenated polydecene, synthetic wax, hydrogenated styrene/isoprene copolymer, cera microcristallina (microcrystalline wax), aroma (flavor), helianthus annuus seed oil (helianthus annuus (sunflower) seed oil), silica, euterpe oleracea fruit oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tocopheryl acetate, mica, tocopherol, cocoyl hydrolyzed collagen, ethylene/propylene copolymer, disteardimonium hectorite, polyhydroxystearic acid. May contain (+/-): ci 77891 (titanium dioxide), ci 77491/ 77492/ 77499 (iron oxides), ci 42090 (blue 1 lake), ci 77163 (bismuth oxychloride), ci 19140 (yellow 5 lake), ci 77742 (manganese violet), ci 15850 (red 7 lake, red 6, red 7), ci 15985 (yellow 6 lake), ci 45410 (red 28 lake), ci 73360 (red 30 lake)
Delivery, collection & returns
Delivery
Standard
UK Standard Delivery is available for £3.99 or free on orders over £75 (excluding furniture).
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
Store collection is free on all fashion, home and beauty orders.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyAbout ICONIC London
With ICONIC London, you'll discover high-performance, glam makeup that loves and enhances your skin.
ICONIC London
Melting Touch Lip Balm
£20
£14
Reviews (474)
Poor functioning
Originally posted on ICONIC London
No, I don't recommend this
The colour of the lip balm is lovely, however, you can’t wind it back down meaning the stick of the balm is in the lid which has ruined it. I’ve used it twice, can’t use it again as the stick is so thin, flimsy and can’t be wound back down to keep it secure. Really disappointing as the colour and texture of the balm is really nice, leaves your lips feeling soft and moisturised.
Helpful?
Replied
10 August 2026
Hi Lisa, We’re so pleased to hear that you’re enjoying the colour and texture of our Melting Touch Lip Balm, and we’re sorry to hear that you’ve found the packaging disappointing. We completely appreciate that a non-retractable balm can take some getting used to. However, the component is intentionally designed this way to protect the softer formula. The balm is designed to be twisted up only a small amount at a time, as once dispensed, the product cannot be wound back down into the tube. This is why we recommend only dispensing a small amount before application, which also helps to keep the balm secure within the packaging. We understand that this may not be the experience you were expecting, and we’re sorry for any disappointment caused. We do, however, appreciate your lovely feedback on the colour, texture and moisturising feel of the balm 🤍
Very good
Originally posted on ICONIC London
Yes, I recommend this
Nice colour, lovely texture and long lasting lip balm
Helpful?
Melting lip balm
Originally posted on ICONIC London
Yes, I recommend this
Georgeous nude lip leaves my lips feeling amazing very kissable
Helpful?
Disappointing
Originally posted on ICONIC London
No, I don't recommend this
It doesn't say on for long, about half an hour to an hour. It slides to the corner of your lips and feels like its sliding down your face. It also sits on the top of your lips weirdly and doesn't look nice.
Helpful?
Replied
21 July 2026
Thank you for taking the time to share your feedback. We're sorry to hear the Melting Touch Lip Balm didn't meet your expectations. As a nourishing lip balm, it's designed to provide hydration, comfort and a sheer wash of colour, rather than the long-lasting wear you might expect from a lipstick or lip stain. For the best results, we recommend applying it to clean, dry lips and reapplying throughout the day as needed, particularly after eating or drinking, to maintain both the colour and conditioning benefits. We really appreciate your feedback and will be sure to share it. If there's anything else we can help with, please don't hesitate to get in touch 🤍
Lip Balm
Originally posted on ICONIC London
Yes, I recommend this
Such a wonderful product, it’s the perfect shade and goes on so well. It blends well and leaves my lips so soft.
Helpful?
Not for me
Originally posted on ICONIC London
No, I don't recommend this
1st time using and did not like the colour but for some reason it would not let me choose another
Helpful?
Replied
13 July 2026
Hi there, we're really sorry to hear that you had some trouble with using the website. If you're able to share any additional information, our customer service team would love to look into this further for you. You can reach them at customerservice@iconiclondoninc.co.uk 🤍
Would buy again
Originally posted on ICONIC London
This is a really nice lip balm / lipstick. Very wearable for the day.
Helpful?
Long lasting
Originally posted on ICONIC London
Yes, I recommend this
Lasts for ages, lovely creamy texture- would buy in another colour
Helpful?
Disappointed :-(
Originally posted on ICONIC London
No, I don't recommend this
Although this lip balm is a lovely colour and texture, I'm really annoyed that it doesn't retract! If you're going to buy this, please be aware of this as I've now lost lots of the balm as it won't retract.
Helpful?
Replied
12 June 2026
Thank you so much for leaving your review and we're so sorry about about disappointment! We've made every effort in the product description and 'how to use' section' to mention that this is a hydrating, non-retractable tinted lip balm but we really value you taking the time to share your feedback on this and it will be shared with the relevant teams 🤍
Not good
Originally posted on ICONIC London
No, I don't recommend this
Melting is appropriate name for this as disappears almost instantly. Does not last any time on your lips z very disappointed
Helpful?
Replied
10 June 2026
Hey there, we're really sorry to hear this! Our Melting Touch formula is designed to be nourishing on the lips as it emulates a lip balm like feel with colour pay-off. Typically these last on the lips a little less than that of a matte or satin lip product due to the formulation. Using it with a matte lip liner may help with the longevity of the product wear time 🤍
This is gorgeous
Originally posted on ICONIC London
This is gorgeous! Beautiful colour, beautiful texture
Helpful?
Great lip balm
Originally posted on ICONIC London
Yes, I recommend this
Lovely moisturising lip balm, great colour too. Stays on for ages too.
Helpful?
Lips shiny and moisturised
Originally posted on ICONIC London
This lip balm feels amazing on. I love the colour and shine. Your lips feel really moisurised and look fab. Great for during the day or night.
Helpful?
Lovely lipstick
Yes, I recommend this
Very smooth and creamy, goes in lovely and a really nice colour
Helpful?
So soft & sheer
Originally posted on ICONIC London
This is such a lovely lipstick. It’s light, yet leaves colour on your lips! Lasts ages too
Helpful?
Annoying packaging
Originally posted on ICONIC London
I love most Iconic products and this balm is no exception. BUT who on earth designed the case making it non retractable! Half the product is now stuck up because I didn’t know. As much as I like this I won’t repurchase.
Helpful?
Replied
05 May 2026
Hi there! Thank you so much for reaching out. We really appreciate your feedback and we're so sorry to hear that you're not completely happy with your purchase. We've reached out to you via email to assist you, so please keep an eye on your inbox - we'd love to help make this right for you!
Very soft
Yes, I recommend this
Slightly different colour than expected but still nice
Helpful?
Dissapointing
No, I don't recommend this
The colour is lovely and it feels great, but the holder I'd faulty, so it ruined the product. Once you turn up the lipstick to use it, it cannot be turned back down, so it breaks when you put the top back on.
Helpful?
Lovely lip balm a bit pricy
Yes, I recommend this
As the name implies it melts on my lips and does not feel sticky
Helpful?
Love the quality
Yes, I recommend this
Love this lip balm. First purchase. Will buy again.
Helpful?
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