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Melting Touch Lip Balm

Product code: T230411

ICONIC London's Melting Touch Lip Balm provides effective hydration with a glossy finish and softer, fuller appearance. The advanced formula combines Acai Oil, Vitamin E and Vegan Collagen to infuse lips with lasting moisture while creating a wash of sheer, luminous colour. Offered in five pinky-nude shades, this balm instantly melts upon contact for seamless application. The lightweight, silky texture remains comfortable throughout wear, while the nourishing ingredients actively condition and form a protective barrier against dryness. Easy to apply and effortlessly blendable, this ICONIC addition will leave your lips smooth and hydrated with every application.

Product details

More information

How to Use: Directions: Twist the base to release a small amount of product, then gently glide directly over the lips to cocoon them in a smooth layer of comforting moisture.

Product Size: 3 ml

Product Texture: Balm

Features

Suitable for vegans

ICONIC London

Melting Touch Lip Balm

£20

Colour

Free standard delivery over £60

Reviews (455)

4.4

1% Recommended this product

Mentions
24 April 2026Jano34
Verified Purchase

Very soft

Yes, I recommend this

Slightly different colour than expected but still nice

Reviewer Ratings

Quality

Good

Helpful?

Reviewer Ratings

Quality

Good

23 April 2026Debjam47
Verified Purchase

Dissapointing

No, I don't recommend this

The colour is lovely and it feels great, but the holder I'd faulty, so it ruined the product. Once you turn up the lipstick to use it, it cannot be turned back down, so it breaks when you put the top back on.

Reviewer Ratings

Quality

Poor

Helpful?

Reviewer Ratings

Quality

Poor

22 April 2026Toe 123
Verified Purchase

Lovely lip balm a bit pricy

Yes, I recommend this

As the name implies it melts on my lips and does not feel sticky

Helpful?

03 April 2026Kym57
Verified Purchase

Love the quality

Yes, I recommend this

Love this lip balm. First purchase. Will buy again.

Helpful?

27 March 2026Humpty53
Verified Purchase

Rubbish

Absolutely nothing like the colour shown online. It was also faulty and wouldn’t wind back down when I accidentally twisted it up too far

Helpful?

03 March 2026Who else
Verified Purchase

Lip balm

No, I don't recommend this

Expensive, waste of money. Turns up but not down. Would not buy again or recommend.

Reviewer Ratings

Quality

Poor

Helpful?

Reviewer Ratings

Quality

Poor

29 January 2026Lara

Not for me

Originally posted on ICONIC London

Really disappointed in this shade, has no real colour to it at all, to pale for my skin and doesnt suit me at all. Shame they dont do samples So you can test before you buy.

Helpful?

29 January 2026Helen R.

What a beautiful shade

Originally posted on ICONIC London

What a beautiful shade, I loved the colour as its a very natural shade which enhances your lips. Im going to try othershades.

Helpful?

29 January 2026Sherilyn L

Lovely

Originally posted on ICONIC London

Lovely product

Helpful?

27 January 2026Tracey C.

Lovely lip balm Im gonna get another

Originally posted on ICONIC London

Lovely lip balm Im gonna get another colour

Helpful?

18 January 2026

Beautiful texture

Originally posted on ICONIC London

Really moisturising and gorgeous subtle colour. Does not dry out lips and leaves them silky.

Helpful?

09 January 2026VivJY
Verified Purchase

Lip balm

Unfortunately, I lost it, after only using it a couple of times.

Helpful?

06 January 2026Bearmina
Verified Purchase

Nice lip balm, faulty container

No, I don't recommend this

Like another reviewer, I received a faulty product. The lip balm, once twisted up, won’t go back in the case so you can’t put the lid back on. Iconic need to go back to the drawing board on this one.

Helpful?

30 December 2025Nicola P.

Hydrating and smooth

Originally posted on ICONIC London

Feels very hydrating and smooth on my lips. Really nice shade.

Helpful?

28 December 2025Catherine

The most amazing lip balm

Originally posted on ICONIC London

This is the most amazing lip balm. Lovely natural colour and feels so soft and luxurious.

Helpful?

26 December 2025Andrew L.

She loved the

Originally posted on ICONIC London

She loved the product

Helpful?

16 December 2025Lisa B.

Easy to go on lus lovely colour

Originally posted on ICONIC London

Easy to go on lus lovely colour, the only thing is the container is difficult to move the lipstick down again when you twist

Helpful?

Replied

17 December 2025

Hi there, we're really sorry to hear youre disappointed with your purchase, thats never our intention. We have lots of amazing products you might love, and our customer service team is always here to help with recommendations or any questions you may have. Please dont hesitate to reach out xx

14 December 2025Donna M.

Love this lip balm

Originally posted on ICONIC London

Love this lip balm.

Helpful?

14 December 2025

Originally posted on ICONIC London

Love how natural and moisturing this looks. This shade id say is a nude brown. I just want to invest in all the colours . Its like the mac plumping gloss stick but better.. doesnt feel heavy on the lips.

Helpful?

14 December 2025

Originally posted on ICONIC London

I've ordered this before and fell in love with the shade, when i saw the 10 edit i grabbed a few more and in other shades too . Perfect for that natural makeup look. On me this shade appears tinge of brown not too deep. Im an nc42 in mac..

Helpful?

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