Melting Touch Lip Balm
Product code: T230411
ICONIC London's Melting Touch Lip Balm provides effective hydration with a glossy finish and softer, fuller appearance. The advanced formula combines Acai Oil, Vitamin E and Vegan Collagen to infuse lips with lasting moisture while creating a wash of sheer, luminous colour. Offered in five pinky-nude shades, this balm instantly melts upon contact for seamless application. The lightweight, silky texture remains comfortable throughout wear, while the nourishing ingredients actively condition and form a protective barrier against dryness. Easy to apply and effortlessly blendable, this ICONIC addition will leave your lips smooth and hydrated with every application.
Product details
More information
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How to Use: Directions: Twist the base to release a small amount of product, then gently glide directly over the lips to cocoon them in a smooth layer of comforting moisture.
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Product Size: 3 ml
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Product Texture: Balm
Features
Suitable for vegans
Ingredients
Polybutene, octyldodecanol, hydrogenated polydecene, synthetic wax, hydrogenated styrene/isoprene copolymer, cera microcristallina (microcrystalline wax), aroma (flavor), helianthus annuus seed oil (helianthus annuus (sunflower) seed oil), silica, euterpe oleracea fruit oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tocopheryl acetate, mica, tocopherol, cocoyl hydrolyzed collagen, ethylene/propylene copolymer, disteardimonium hectorite, polyhydroxystearic acid. May contain (+/-): ci 77891 (titanium dioxide), ci 77491/ 77492/ 77499 (iron oxides), ci 42090 (blue 1 lake), ci 77163 (bismuth oxychloride), ci 19140 (yellow 5 lake), ci 77742 (manganese violet), ci 15850 (red 7 lake, red 6, red 7), ci 15985 (yellow 6 lake), ci 45410 (red 28 lake), ci 73360 (red 30 lake)
Delivery, collection & returns
Delivery
Standard
UK Standard Delivery is available for £3.99 or free on orders over £75 (excluding furniture).
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
Store collection is free on all fashion, home and beauty orders.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyAbout ICONIC London
With ICONIC London, you'll discover high-performance, glam makeup that loves and enhances your skin.
Reviews (485)
Originally posted on ICONIC London
Unfortunately the Lip Balm won't close properly, but the colour & texture are perfect...💋
Helpful?
Love the texture!
Originally posted on ICONIC London
I love undone it’s one of my faves. Note just get a little bit out as you use it don’t wind it all the way up - there’s no need to either because it melts into your lips so a little out at a time is all you need because it doesn’t wind back down. It’s a pinky white on me which I love - it’s one of my go to lips and it feels good too!
Helpful?
Poor design
Originally posted on ICONIC London
I bought the lip balm on and while putting it on i wind it to much and to my couldn't wind it back the more I tried the more of the bal. Came out. Now it's ruined and I have payed for a product I can not use. Very disappointing
Helpful?
Replied
19 October 2026
Hi there, thank you for your feedback and we're sorry to hear that you've had an issue with your lip balm. As mentioned on our website, this product is not retractable due to the ultra-hydrating formula, and we're sorry for any disappointment this may cause. We would love to make this right for you, so a member of our customer service team has reached out to you by email - we look forward to hearing back from you soon!
Wouldn’t recommend
Originally posted on ICONIC London
No, I don't recommend this
First time trying Iconic, the balm is a really nice texture but unfortunately the non retractable casing meant I have now lost half of the product as I didn’t know :(
Helpful?
Replied
14 October 2026
Thanks for the feedback, Rach! Apologies for any disappointment caused. The component is intentionally designed to protect the softer formula, so we recommend twisting up only a small amount at a time, as the product cannot be wound back down once dispensed. We understand this may not be what you expected and are sorry for any disappointment again🤍
Colour not suitable
Originally posted on ICONIC London
Haven't used it. Colour not as appeared on site. It is more orange.
Helpful?
Replied
14 October 2026
Hey there, thanks for leaving your feedback! We've popped you an email with a little more info - feel free to take a look when you have the chance 🤍
Awful colour
Originally posted on ICONIC London
No, I don't recommend this
This arrived today and it’s awful! The colour is nothing like advertised. I’m so disappointed.. I’ve never had a bad iconic product before but it looks like I have concealer on my lips. 😞
Helpful?
Replied
06 October 2026
Hi there, thank you for your feedback and we're so sorry to hear that you're not completely happy with your shade. A member of our customer service team has reached out to you by E-mail to look into this further and make this right for you. Speak soon!
Good Qualitu
Yes, I recommend this
Lovely soft lip balm nice subtle colour which i like looks natural
Helpful?
Stuck
Opened it but couldn’t close it as it got stuck so whole lipstick got ruined unfortunately!
Helpful?
So glossy
Originally posted on ICONIC London
Yes, I recommend this
So silky and glossy love these lip sticks absolute favourite , would definitely buy again Love them
Helpful?
Originally posted on ICONIC London
Yes, I recommend this
Divine and suits my colouring blond hair and blue eyes
Helpful?
Not for me
No, I don't recommend this
Not for me, a soft lip balm come off thick on the lip. I don’t like the colour either, it’s different from the picture. I’ll stick to my Charlotte Tilbury.
Helpful?
Poor functioning
Originally posted on ICONIC London
No, I don't recommend this
The colour of the lip balm is lovely, however, you can’t wind it back down meaning the stick of the balm is in the lid which has ruined it. I’ve used it twice, can’t use it again as the stick is so thin, flimsy and can’t be wound back down to keep it secure. Really disappointing as the colour and texture of the balm is really nice, leaves your lips feeling soft and moisturised.
Helpful?
Replied
10 August 2026
Hi Lisa, We’re so pleased to hear that you’re enjoying the colour and texture of our Melting Touch Lip Balm, and we’re sorry to hear that you’ve found the packaging disappointing. We completely appreciate that a non-retractable balm can take some getting used to. However, the component is intentionally designed this way to protect the softer formula. The balm is designed to be twisted up only a small amount at a time, as once dispensed, the product cannot be wound back down into the tube. This is why we recommend only dispensing a small amount before application, which also helps to keep the balm secure within the packaging. We understand that this may not be the experience you were expecting, and we’re sorry for any disappointment caused. We do, however, appreciate your lovely feedback on the colour, texture and moisturising feel of the balm 🤍
Very good
Originally posted on ICONIC London
Yes, I recommend this
Nice colour, lovely texture and long lasting lip balm
Helpful?
Melting lip balm
Originally posted on ICONIC London
Yes, I recommend this
Georgeous nude lip leaves my lips feeling amazing very kissable
Helpful?
Disappointing
Originally posted on ICONIC London
No, I don't recommend this
It doesn't say on for long, about half an hour to an hour. It slides to the corner of your lips and feels like its sliding down your face. It also sits on the top of your lips weirdly and doesn't look nice.
Helpful?
Replied
21 July 2026
Thank you for taking the time to share your feedback. We're sorry to hear the Melting Touch Lip Balm didn't meet your expectations. As a nourishing lip balm, it's designed to provide hydration, comfort and a sheer wash of colour, rather than the long-lasting wear you might expect from a lipstick or lip stain. For the best results, we recommend applying it to clean, dry lips and reapplying throughout the day as needed, particularly after eating or drinking, to maintain both the colour and conditioning benefits. We really appreciate your feedback and will be sure to share it. If there's anything else we can help with, please don't hesitate to get in touch 🤍
Lip Balm
Originally posted on ICONIC London
Yes, I recommend this
Such a wonderful product, it’s the perfect shade and goes on so well. It blends well and leaves my lips so soft.
Helpful?
Not for me
Originally posted on ICONIC London
No, I don't recommend this
1st time using and did not like the colour but for some reason it would not let me choose another
Helpful?
Replied
13 July 2026
Hi there, we're really sorry to hear that you had some trouble with using the website. If you're able to share any additional information, our customer service team would love to look into this further for you. You can reach them at customerservice@iconiclondoninc.co.uk 🤍
Would buy again
Originally posted on ICONIC London
This is a really nice lip balm / lipstick. Very wearable for the day.
Helpful?
Long lasting
Originally posted on ICONIC London
Yes, I recommend this
Lasts for ages, lovely creamy texture- would buy in another colour
Helpful?
Disappointed :-(
Originally posted on ICONIC London
No, I don't recommend this
Although this lip balm is a lovely colour and texture, I'm really annoyed that it doesn't retract! If you're going to buy this, please be aware of this as I've now lost lots of the balm as it won't retract.
Helpful?
Replied
12 June 2026
Thank you so much for leaving your review and we're so sorry about about disappointment! We've made every effort in the product description and 'how to use' section' to mention that this is a hydrating, non-retractable tinted lip balm but we really value you taking the time to share your feedback on this and it will be shared with the relevant teams 🤍
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