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Melting Touch Lip Balm

Product code: T230411

ICONIC London's Melting Touch Lip Balm provides effective hydration with a glossy finish and softer, fuller appearance. The advanced formula combines Acai Oil, Vitamin E and Vegan Collagen to infuse lips with lasting moisture while creating a wash of sheer, luminous colour. Offered in five pinky-nude shades, this balm instantly melts upon contact for seamless application. The lightweight, silky texture remains comfortable throughout wear, while the nourishing ingredients actively condition and form a protective barrier against dryness. Easy to apply and effortlessly blendable, this ICONIC addition will leave your lips smooth and hydrated with every application.

Product details

More information

How to Use: Directions: Twist the base to release a small amount of product, then gently glide directly over the lips to cocoon them in a smooth layer of comforting moisture.

Product Size: 3 ml

Product Texture: Balm

Features

Suitable for vegans

ICONIC London

Melting Touch Lip Balm

£20

£14

Colour

Special Offer

Free standard delivery over £75

Reviews (474)

4.4

2% Recommended this product

Mentions
09 August 2026Lisa
Verified Purchase

Poor functioning

Originally posted on ICONIC London

No, I don't recommend this

The colour of the lip balm is lovely, however, you can’t wind it back down meaning the stick of the balm is in the lid which has ruined it. I’ve used it twice, can’t use it again as the stick is so thin, flimsy and can’t be wound back down to keep it secure. Really disappointing as the colour and texture of the balm is really nice, leaves your lips feeling soft and moisturised.

Helpful?

Replied

10 August 2026

Hi Lisa, We’re so pleased to hear that you’re enjoying the colour and texture of our Melting Touch Lip Balm, and we’re sorry to hear that you’ve found the packaging disappointing. We completely appreciate that a non-retractable balm can take some getting used to. However, the component is intentionally designed this way to protect the softer formula. The balm is designed to be twisted up only a small amount at a time, as once dispensed, the product cannot be wound back down into the tube. This is why we recommend only dispensing a small amount before application, which also helps to keep the balm secure within the packaging. We understand that this may not be the experience you were expecting, and we’re sorry for any disappointment caused. We do, however, appreciate your lovely feedback on the colour, texture and moisturising feel of the balm 🤍

05 August 2026Katie
Verified Purchase

Very good

Originally posted on ICONIC London

Yes, I recommend this

Nice colour, lovely texture and long lasting lip balm

Helpful?

25 July 2026CJ
Verified Purchase

Melting lip balm

Originally posted on ICONIC London

Yes, I recommend this

Georgeous nude lip leaves my lips feeling amazing very kissable

Helpful?

21 July 2026Meltcat
Verified Purchase

Disappointing

Originally posted on ICONIC London

No, I don't recommend this

It doesn't say on for long, about half an hour to an hour. It slides to the corner of your lips and feels like its sliding down your face. It also sits on the top of your lips weirdly and doesn't look nice.

Helpful?

Replied

21 July 2026

Thank you for taking the time to share your feedback. We're sorry to hear the Melting Touch Lip Balm didn't meet your expectations. As a nourishing lip balm, it's designed to provide hydration, comfort and a sheer wash of colour, rather than the long-lasting wear you might expect from a lipstick or lip stain. For the best results, we recommend applying it to clean, dry lips and reapplying throughout the day as needed, particularly after eating or drinking, to maintain both the colour and conditioning benefits. We really appreciate your feedback and will be sure to share it. If there's anything else we can help with, please don't hesitate to get in touch 🤍

14 July 2026Charlotte
Verified Purchase

Lip Balm

Originally posted on ICONIC London

Yes, I recommend this

Such a wonderful product, it’s the perfect shade and goes on so well. It blends well and leaves my lips so soft.

Helpful?

13 July 2026Carol
Verified Purchase

Not for me

Originally posted on ICONIC London

No, I don't recommend this

1st time using and did not like the colour but for some reason it would not let me choose another

Helpful?

Replied

13 July 2026

Hi there, we're really sorry to hear that you had some trouble with using the website. If you're able to share any additional information, our customer service team would love to look into this further for you. You can reach them at customerservice@iconiclondoninc.co.uk 🤍

11 July 2026Lscrdw
Verified Purchase

Would buy again

Originally posted on ICONIC London

This is a really nice lip balm / lipstick. Very wearable for the day.

Helpful?

12 June 2026Jilly
Verified Purchase

Long lasting

Originally posted on ICONIC London

Yes, I recommend this

Lasts for ages, lovely creamy texture- would buy in another colour

Helpful?

12 June 2026KL1611

Disappointed :-(

Originally posted on ICONIC London

No, I don't recommend this

Although this lip balm is a lovely colour and texture, I'm really annoyed that it doesn't retract! If you're going to buy this, please be aware of this as I've now lost lots of the balm as it won't retract.

Helpful?

Replied

12 June 2026

Thank you so much for leaving your review and we're so sorry about about disappointment! We've made every effort in the product description and 'how to use' section' to mention that this is a hydrating, non-retractable tinted lip balm but we really value you taking the time to share your feedback on this and it will be shared with the relevant teams 🤍

07 June 2026Karen
Verified Purchase

Not good

Originally posted on ICONIC London

No, I don't recommend this

Melting is appropriate name for this as disappears almost instantly. Does not last any time on your lips z very disappointed

Helpful?

Replied

10 June 2026

Hey there, we're really sorry to hear this! Our Melting Touch formula is designed to be nourishing on the lips as it emulates a lip balm like feel with colour pay-off. Typically these last on the lips a little less than that of a matte or satin lip product due to the formulation. Using it with a matte lip liner may help with the longevity of the product wear time 🤍

07 June 2026vixfk
Verified Purchase

This is gorgeous

Originally posted on ICONIC London

This is gorgeous! Beautiful colour, beautiful texture

Helpful?

03 June 2026Clarabella
Verified Purchase

Great lip balm

Originally posted on ICONIC London

Yes, I recommend this

Lovely moisturising lip balm, great colour too. Stays on for ages too.

Helpful?

14 May 2026Sharon N.

Lips shiny and moisturised

Originally posted on ICONIC London

This lip balm feels amazing on. I love the colour and shine. Your lips feel really moisurised and look fab. Great for during the day or night.

Helpful?

12 May 2026Pippa71000
Verified Purchase

Lovely lipstick

Yes, I recommend this

Very smooth and creamy, goes in lovely and a really nice colour

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

08 May 2026Sophie T.

So soft & sheer

Originally posted on ICONIC London

This is such a lovely lipstick. It’s light, yet leaves colour on your lips! Lasts ages too

Helpful?

04 May 2026DH

Annoying packaging

Originally posted on ICONIC London

I love most Iconic products and this balm is no exception. BUT who on earth designed the case making it non retractable! Half the product is now stuck up because I didn’t know. As much as I like this I won’t repurchase.

Helpful?

Replied

05 May 2026

Hi there! Thank you so much for reaching out. We really appreciate your feedback and we're so sorry to hear that you're not completely happy with your purchase. We've reached out to you via email to assist you, so please keep an eye on your inbox - we'd love to help make this right for you!

24 April 2026Jano34
Verified Purchase

Very soft

Yes, I recommend this

Slightly different colour than expected but still nice

Reviewer Ratings

Quality

Good

Helpful?

Reviewer Ratings

Quality

Good

23 April 2026Debjam47
Verified Purchase

Dissapointing

No, I don't recommend this

The colour is lovely and it feels great, but the holder I'd faulty, so it ruined the product. Once you turn up the lipstick to use it, it cannot be turned back down, so it breaks when you put the top back on.

Reviewer Ratings

Quality

Poor

Helpful?

Reviewer Ratings

Quality

Poor

22 April 2026Toe 123
Verified Purchase

Lovely lip balm a bit pricy

Yes, I recommend this

As the name implies it melts on my lips and does not feel sticky

Helpful?

03 April 2026Kym57
Verified Purchase

Love the quality

Yes, I recommend this

Love this lip balm. First purchase. Will buy again.

Helpful?

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