Demi Cup Bras

Showcase your natural shape with our collection of demi-cup bras, designed to provide a flattering lift while revealing that little bit extra. With lower-cut cups that sit beneath the bust line, these bras frame your cleavage beautifully – perfect for wearing under low necklines. The demi shape, similar to balcony bras, covers less of your chest than a full-cup bra to enhance your cleavage, making it a favourite for confident, feminine styling.

Many of our demi bras include discreet padding placed at the lower part of the cup, gently lifting your bust to create a rounded silhouette. Other styles are non-padded for a lightweight feel, allowing your natural shape to shine through. Underwiring offers essential support, with some designs incorporating four-part cups for additional structure and lift.

Made from soft, breathable fabrics like cotton blends, pure cotton or luxurious silk and lace, these bras feel good as well as look fantastic. French-designed lace, two-tone floral detailing, smooth satin trims and elegant embroidery bring refined femininity. Look out for elevated touches like rose-gold branding, playful keyhole details and sporty underbands from our B by Boutique bra edit.

You’ll find colour options to suit every mood – from classic black and white bras to bold shades of pillar-box red, vibrant green and shocking pink. Explore demi bras from favourite lingerie names like our Autograph collection, Panache and Pour Moi. For an alternative underwear look, browse our wider bra edit for T-shirt bras, push-up bras and fuller-bust bras in an array of shades and materials. When it’s time to active, our sports bras are on hand to offer maximum support.