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AVEDA

Invati Ultra Advanced™ Exfoliating Shampoo - Light 200ml

£33

£16.50 per 100ml

Free standard delivery over £60

Product code: T230608U

Reduce hair fall by 77% due to breakage* with our latest advancement for thinning hair: the invati ultra advanced™ 4-step system. The first step in this routine is a purifying hair follicle shampoo. Gentle and non-irritating to the scalp, the formula creates a light, frothy lather and rinses clean. It leaves hair shiny and, when paired with our light thickening conditioner, helps thicken the look of strands.

Product details

Item details

Dermatologist evaluated.

95% naturally derived**. Vegan. Leaping Bunny Approved.

*Reduction in hair fall due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-step system of shampoo, conditioner, serum and leave-in.

**Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.

More information

How to Use: Use with the invati ultra advanced™ system.

Product Size: 200 ml

Product Texture: Gel

Fine hair

Ingredients

Water\aqua\eau, sodium methyl cocoyl taurate, cocamidopropyl hydroxysultaine, sodium cocoyl, isethionate, decyl glucoside, propanediol, cocamide mipa, sodium methyl, oleoyl taurate, lauryl, glucoside, panax ginseng root extract, curcuma longa (turmeric) root extract, zingiber officinale, (ginger) root extract, alpinia officinarum root extract, emblica officinalis, fruit extract, eclipta prostrata, extract, glycerin, caprylyl glycol, caffeine, salicylic acid, acrylates copolymer, glycol stearate, guar hydroxypropyltrimonium chloride, babassuamidopropyl betaine, citric acid, sodium hydroxide, sodium chloride, fragrance (parfum),* linalool, citral, limonene, citronellol, sodium phytate, phenoxyethanol, potassium sorbate, sodium benzoate iln52738 *Aveda’s own pure-fume™ aroma with lavender, clary sage, australian sandalwood, vanilla and other pure flower and plant essences

Delivery, collection & returns

Delivery

Standard

Free. We are currently experiencing longer delivery lead times.

Nominated Day

£5.99. We are currently experiencing longer delivery lead times.

Collection

Collect from store

Store collection is free on all fashion, home and beauty orders.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

Reviews (109)

4.6

Mentions
05 October 2025CateJ26
Verified Purchase

Not my cup of tea.

No, I don't recommend this

I usually buy Aveda colour control but finding it difficult to find so tried this Ultra advanced Aveda shampoo; for me I found it quite thick and my hair still seems to shed a lot. So I doubt I’ll get this again. I love the Aveda range and always use an Aveda hairdressers.

Helpful?

19 September 2025Meena

Love love love

Originally posted on Aveda UK

I love the invati range! I'm especially happy with the light as anything rich makes my hair fall, I'm 57 and have dry course hair, I've been using other aveda shampoos and products and love them all but invati is especially good, I get people commenting how my hair looks good! Thanks Aveda

Helpful?

06 February 2025Random_Matt

You get what you paid for

Originally posted on Aveda UK

Best stuff I have ever used; but in combination with the conditioner and thickening foam. Big improvement on the originals. In my opinion, cheap alternatives are never the answer.

Helpful?

22 December 2024Han

Disappointed

Originally posted on Aveda UK

This system does make your heart look thicker. However it has really dried my hair and the ends are now dry and fluffy. I have also lost the shine from my hair. Each time I have washed my hair I have taken away one of the products in the routine to see if that helps. Today I just used the shampoo and conditioner and my hair is still dull and dry.

Helpful?

03 September 2024Jayne451

Shampoo and conditioner

Originally posted on aveda.co.uk

My hair is quite thin but using the shampoo and conditioner has made my hair feel thicker Definitely will be buying

Helpful?

03 September 2024Tom8603

Wow

Originally posted on aveda.co.uk

I've been using the Invati Advanced™ Exfoliating Shampoo and Thickening Conditioner for a few months, and I've noticed a significant improvement in the thickness and health of my hair. The shampoo has a gentle exfoliating effect that feels refreshing on the scalp, helping to remove buildup and promote a clean, healthy environment for hair growth. It's not harsh or drying, which is great for my sensitive scalp. The thickening conditioner complements the shampoo perfectly. It provides just the right amount of moisture without weighing my hair down, and after each use, my hair feels fuller and more voluminous. Over time, I've noticed that my hair looks thicker and more resilient, with less breakage and improved overall texture. The combination of the shampoo and conditioner has really revitalized my hair, making it look and feel stronger, healthier, and more voluminous. Plus, the light, natural fragrance is a lovely bonus. I highly recommend this duo for anyone looking to enhance hair thickness and strength

Helpful?

03 September 2024Sarah211

Lovely product

Originally posted on aveda.co.uk

Loved the smell of the products and loved how soft and smooth it made my hair feel.

Helpful?

03 September 2024Lizzy589

Hair care

Originally posted on aveda.co.uk

My hair was shiny without being greasy hair felt clean for 3 days would buy it

Helpful?

03 September 2024Katie242

Love

Originally posted on aveda.co.uk

This shampoo made my hair feel so clean and soft. I'm very impressed!

Helpful?

03 September 2024Marjaana251

Gentle but effective cleaning and thickening

Originally posted on aveda.co.uk

I found this duo to leave my hair thick and clean, not weighed down. A pleasure to use and it really felt like it cleaned my hair.

Helpful?

03 September 2024Carmen140

Easy to apply

Originally posted on aveda.co.uk

It was easy to apply and it added hydration to my hair so that my hair was easier to comb through.

Helpful?

03 September 2024.Kate547

Perfection

Originally posted on aveda.co.uk

I found these products both amazing. You only need a small amount to work mid length hair. My hair looked healthy shiny and fuller after use.

Helpful?

03 September 2024Emma793

Swishy smooth hair and a happy scalp!

Originally posted on aveda.co.uk

My fiancé used the exfoliating shampoo as he had a bit of dry skin from healing sunburn on his scalp. We thought it might help. The next day his hair and scalp seemed much calmer and healthier. I used the thickening conditioner and my hair is quite dry from lightening and I could tell immediately my hair felt so super smooth and swishy! When it dried it felt in good condition and after putting some mermaid waves in I felt there was more volume than normal. Great products!

Helpful?

03 September 2024Rachel4605

Amazing

Originally posted on aveda.co.uk

I recently received a sample of this and I'm so glad I did because the smell is insane and it felt lovely on my hair I managed to just about get the bottle through my hair as my hair is so thick so struggled to cover my whole head

Helpful?

03 September 2024Linna281

Love it

Originally posted on aveda.co.uk

Best shampoo I have tried so far.Would definitely recommend it

Helpful?

03 September 2024Snezhana6705

Mrs

Originally posted on aveda.co.uk

The test product is enough for a one-time test as I have very long hair, but it was enough to see my hair looking good after using it. The product made a good lather along the entire length of the hair, not only at the base, and after rinsing the hair and scales felt clean and light.

Helpful?

03 September 2024Jodie220

Lovely

Originally posted on aveda.co.uk

Lathered up well hair looked and felt great afterwards. Shame only enough for one use would liked to have saw how it goes after a few washes but seems great!

Helpful?

03 September 2024Nicola762

Try it!

Originally posted on aveda.co.uk

I loved these products! The difference before and after was amazing. My hair and scalp felt so fresh, healthy and clean.

Helpful?

03 September 2024Joanne494

Amazing results

Originally posted on aveda.co.uk

I used the shampoo and conditioner twice and the results are fab. My hair is going grey with thinning around the top and the products really made a dramatic difference to the overall appearance of my hair. I will be purchasing in the next couple of weeks. Thank you!

Helpful?

03 September 2024Susanne1592

Love them

Originally posted on aveda.co.uk

My hair is really frizzy so I kept it to keep on holiday where my hair usually goes crazy. But my hair was lovely the night's I used the shampoo and conditioner.Its also nice an fresh and gives a great clean.

Helpful?

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