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Flo-Etry Vital Natural Supplement 295ml

Product code: T235449U

Flo-Etry is your essential curl care ritual. Why? Curly hair’s bends and twists prevent the scalp’s natural oils from flowing down hair strands. Without this oil, curls become dehydrated, frizzy, dull and brittle. Loaded with jojoba, pequi, and coconut oils + procaxil 18 complex, this leave-in formula delivers the rich moisture curly strands typically lack. Instantly, curls are hydrated and healthier looking...Defrizzed and glossy, from length to ends.

Product details

More information

How to Use: Apply to wet hair. Working section by section, use fingers or a comb to distribute evenly, throughout lengths

Product Size: 295 ml

Curly hair

Frizzy hair

Color WOW

Flo-Etry Vital Natural Supplement 295ml

£27

£9.15 per 100ml

Free standard delivery over £75

Reviews (295)

4.7

41% Recommended this product

Mentions
03 August 2026LuciaB

Love it

Originally posted on Colorwow

[This review was collected as part of a promotion.] I like this serum, I use it part of routine with Color Wow Products and it is very good for my hair. I like the scent and it absorbs very well. It helps me with the frizz control.

Helpful?

27 July 2026SandraK

Easy to use

Originally posted on Colorwow

[This review was collected as part of a promotion.] Easy to use, no strong scent. Controls frizzy hair and gives natural boost to my daughters curls. Easy to wash , doesnt leave residue. Love it that it has pump and its portioned

Helpful?

21 July 2026Amanda L.

Brilliant product!

Originally posted on Colorwow

Yes, I recommend this

I love this - it really works (FINALLY!) on my curly hair; it doesn't weight my curls down and keeps them looking managed rather than frizzy

Helpful?

18 July 2026AnaF

Love it

Originally posted on Colorwow

[This review was collected as part of a promotion.] I was given the opportunities to try this product in exchange for my honest opinion. I love how light these products are. It has a very mild scent It doesn’t make your hair feel heavy It doesn’t create cast

Helpful?

14 July 2026BilliejoeJ

Nice

Originally posted on Colorwow

[This review was collected as part of a promotion.] Really good on my sons her his curls have never been better the application is so simple and the texture is great Afro curtly hair his got highly recommended.

Helpful?

13 July 2026LeanneL

Not for me

Originally posted on Colorwow

[This review was collected as part of a promotion.] I have tried this product it felt really oily on my hands an itwouldn't which wouldn't soak into my hair an was just too much the texture of my hair isn't for this product

Helpful?

09 July 2026DottyEA
Verified Purchase

Great product for curls and waves.

Yes, I recommend this

Great product. I am a recent convert from years of constantly straightening my naturally wavy/curly hair. This product defines the curl whilst leaving the hair soft and flexible and does not leave a residue.

Helpful?

08 July 2026RebekahW

Great product

Originally posted on Colorwow

[This review was collected as part of a promotion.] *Tested on 3b/3c Low porosity Afro hair* Nice packing, very easy to get the product out. So I actually loved how the product glided through my hair, the consistency was perfect not too watery not to thick. It was easy to apply and absorbed really well and helped define my curls

Helpful?

02 July 2026SofiaH

Good

Originally posted on Colorwow

[This review was collected as part of a promotion.] Really good to use, I use it twice a week. It’s easy and reliable to use I would recommend this to friends and family. However, you can’t really mix it it with other products

Helpful?

30 June 2026AntoniaK

Good but probably better for 1-3 hair types

Originally posted on Colorwow

[This review was collected as part of a promotion.] This product felt great going in - nice slip and did feel hydrating. Smell was nice, but lacks some weight for my type hair which is probably 4b. À little more weight - maybe oil? - in the product and it would have felt more hydrating for sure

Helpful?

29 June 2026SoreyaB

Amazing

Originally posted on Colorwow

[This review was collected as part of a promotion.] So good very light weight amazing I love this product makes the curls great definitely going to buy more of this and would recommend to anyone with curly hair

Helpful?

27 June 2026MichelleK

Shiny finish

Originally posted on Colorwow

[This review was collected as part of a promotion.] The flo-etry serum was the perfect finish to my routine. A small amount helped smooth flyaways, added a healthy looking shine and made my curls feel soft without leaving any greasy residue behind. Curls kept their bounce and the scent was Devine.

Helpful?

27 June 2026AilishG

Tangle free!

Originally posted on Colorwow

[This review was collected as part of a promotion.] This is a really nourishing serum that is a must for my hair as it gets really knotty. The only problem I had was that it was a bit too much for my roots. On my roots I felt a residue from it that made my hair feel a bit greasy. I still use it on my ends though and love it!

Helpful?

27 June 2026DOLLII

Hydrating and shiny hair

Originally posted on Colorwow

[This review was collected as part of a promotion.] This product feels softening and hydrating for my hair. Just what it needs when wearing it in its curly state or applying heat for a straighter look.

Helpful?

23 June 2026YasminP

Very moisturising

Originally posted on Colorwow

[This review was collected as part of a promotion.] I quite like this serum. I haven’t used anything like it before. I think it smells excellent and it makes my hair extremely soft. It didn’t cause any crust or flaking. I have type 4 dry hair and this really helped me. However I do think that using too much does cause a bit of build up, a little goes a long way in my opinion. I also like that it’s a pump which is so easy to use when there is lots of products all over my hands.

Helpful?

22 June 2026AmandaD

Worth the money

Originally posted on Colorwow

[This review was collected as part of a promotion.] Absolutely amazing product, smells amazing. Worth the money, good size bottle. Curls last for ages and very easy to use. Leaves your hair shine, frizz is controlled and no brittleness at all.

Helpful?

21 June 2026EniolaA

Wouldn’t recommend

Originally posted on Colorwow

[This review was collected as part of a promotion.] I used this product a few times and it keeps leaving residue in my hair. After using the shampoo and conditioner I thought my hair would be clean but sealing it with the serum left white flecks in my hair. I gave it 2 stars because it did define my curls and held back frizz for 48 hours.

Helpful?

21 June 2026LornaB

Love it!

Originally posted on Colorwow

[This review was collected as part of a promotion.] Fantastic serum! Came across this recently and it’s made such a difference to my hair. Recommend for curly hair - really lovely scent and does exactly what it says

Helpful?

17 June 2026JodiN

Restored moisture and bounce to my curls

Originally posted on Colorwow

[This review was collected as part of a promotion.] I am convinced this serum has restored moisture and bounce to my curls. Clean packaging and instructions on how to use and what it does. It’s made my curls feel more healthy and lightweight. Again, a subtle coconut scent but with how amazing it works, I can look past it.

Helpful?

17 June 2026LinaA

Good product but be mindful of order of use

Originally posted on Colorwow

[This review was collected as part of a promotion.] I’d say it’s a good product to use and a stand alone product after your hydrater and moisturiser. It coats the hair well and the hair feels very moisturised and the curls so defined. The bottle has great technology which allows a lot to come out at once. However two things to be mindful of is: 1. As a stand alone product it can coat the hair giving it a strange oversaturated feeling 2. Using a hydrating product after this can cause the product to clump in the hair in white bits which will show up everywhere and is quite annoying.

Helpful?

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