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Flo-Etry Vital Natural Supplement 295ml

Product code: T235449U

Flo-Etry is your essential curl care ritual. Why? Curly hair’s bends and twists prevent the scalp’s natural oils from flowing down hair strands. Without this oil, curls become dehydrated, frizzy, dull and brittle. Loaded with jojoba, pequi, and coconut oils + procaxil 18 complex, this leave-in formula delivers the rich moisture curly strands typically lack. Instantly, curls are hydrated and healthier looking...Defrizzed and glossy, from length to ends.

Flo-Etry Vital Natural Supplement 295ml

£27

£91.53 per L

Free standard delivery over £75, otherwise from £3.99

Reviews (301)

4.7

41% Recommended this product

Mentions
01 November 2026Kris H.

100% recommend

Originally posted on Colorwow

Yes, I recommend this

My favorite curly hair product (along with shook) by far!

Helpful?

20 October 2026Alicia M.

Great product

Originally posted on Colorwow

Yes, I recommend this

First time trying out the product, at first I was concerned because it has coconut oil however so far it is working great on my medium texture curly hair.

Helpful?

10 October 2026JemimaA

Great for curly hair

Originally posted on Colorwow

[This review was collected as part of a promotion.] I love how lightweight yet hydrating this serum is, my curls felt so much bouncier and softer after using it and my hair was super easy to detangle and less frizzy.

Helpful?

03 October 2026JF77
Verified Purchase

Expensive but lasts forever!!

Great product use this all the time, worth every penny for curly hair

Helpful?

17 August 2026RaeleighV

Amazing

Originally posted on Colorwow

[This review was collected as part of a promotion.] Product works so well on curly hair and smells amazing. So glad I gave this a try. I now can’t live wouldn’t using its. My curls are so nice and defined now

Helpful?

03 August 2026EmilyS

Would recommend

Originally posted on Colorwow

[This review was collected as part of a promotion.] Works really well to define my curls and feels weightless but effective. A really lovely product to add in to my routine and works really well with the rest of the range. Smells and feels good

Helpful?

03 August 2026LuciaB

Love it

Originally posted on Colorwow

[This review was collected as part of a promotion.] I like this serum, I use it part of routine with Color Wow Products and it is very good for my hair. I like the scent and it absorbs very well. It helps me with the frizz control.

Helpful?

27 July 2026SandraK

Easy to use

Originally posted on Colorwow

[This review was collected as part of a promotion.] Easy to use, no strong scent. Controls frizzy hair and gives natural boost to my daughters curls. Easy to wash , doesnt leave residue. Love it that it has pump and its portioned

Helpful?

21 July 2026Amanda L.

Brilliant product!

Originally posted on Colorwow

Yes, I recommend this

I love this - it really works (FINALLY!) on my curly hair; it doesn't weight my curls down and keeps them looking managed rather than frizzy

Helpful?

18 July 2026AnaF

Love it

Originally posted on Colorwow

[This review was collected as part of a promotion.] I was given the opportunities to try this product in exchange for my honest opinion. I love how light these products are. It has a very mild scent It doesn’t make your hair feel heavy It doesn’t create cast

Helpful?

14 July 2026BilliejoeJ

Nice

Originally posted on Colorwow

[This review was collected as part of a promotion.] Really good on my sons her his curls have never been better the application is so simple and the texture is great Afro curtly hair his got highly recommended.

Helpful?

13 July 2026LeanneL

Not for me

Originally posted on Colorwow

[This review was collected as part of a promotion.] I have tried this product it felt really oily on my hands an itwouldn't which wouldn't soak into my hair an was just too much the texture of my hair isn't for this product

Helpful?

09 July 2026DottyEA
Verified Purchase

Great product for curls and waves.

Yes, I recommend this

Great product. I am a recent convert from years of constantly straightening my naturally wavy/curly hair. This product defines the curl whilst leaving the hair soft and flexible and does not leave a residue.

Helpful?

08 July 2026RebekahW

Great product

Originally posted on Colorwow

[This review was collected as part of a promotion.] *Tested on 3b/3c Low porosity Afro hair* Nice packing, very easy to get the product out. So I actually loved how the product glided through my hair, the consistency was perfect not too watery not to thick. It was easy to apply and absorbed really well and helped define my curls

Helpful?

02 July 2026SofiaH

Good

Originally posted on Colorwow

[This review was collected as part of a promotion.] Really good to use, I use it twice a week. It’s easy and reliable to use I would recommend this to friends and family. However, you can’t really mix it it with other products

Helpful?

30 June 2026AntoniaK

Good but probably better for 1-3 hair types

Originally posted on Colorwow

[This review was collected as part of a promotion.] This product felt great going in - nice slip and did feel hydrating. Smell was nice, but lacks some weight for my type hair which is probably 4b. À little more weight - maybe oil? - in the product and it would have felt more hydrating for sure

Helpful?

29 June 2026SoreyaB

Amazing

Originally posted on Colorwow

[This review was collected as part of a promotion.] So good very light weight amazing I love this product makes the curls great definitely going to buy more of this and would recommend to anyone with curly hair

Helpful?

27 June 2026MichelleK

Shiny finish

Originally posted on Colorwow

[This review was collected as part of a promotion.] The flo-etry serum was the perfect finish to my routine. A small amount helped smooth flyaways, added a healthy looking shine and made my curls feel soft without leaving any greasy residue behind. Curls kept their bounce and the scent was Devine.

Helpful?

27 June 2026AilishG

Tangle free!

Originally posted on Colorwow

[This review was collected as part of a promotion.] This is a really nourishing serum that is a must for my hair as it gets really knotty. The only problem I had was that it was a bit too much for my roots. On my roots I felt a residue from it that made my hair feel a bit greasy. I still use it on my ends though and love it!

Helpful?

27 June 2026DOLLII

Hydrating and shiny hair

Originally posted on Colorwow

[This review was collected as part of a promotion.] This product feels softening and hydrating for my hair. Just what it needs when wearing it in its curly state or applying heat for a straighter look.

Helpful?

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