Flo-Etry Vital Natural Supplement 295ml
Product code: T235449U
Flo-Etry is your essential curl care ritual. Why? Curly hair’s bends and twists prevent the scalp’s natural oils from flowing down hair strands. Without this oil, curls become dehydrated, frizzy, dull and brittle. Loaded with jojoba, pequi, and coconut oils + procaxil 18 complex, this leave-in formula delivers the rich moisture curly strands typically lack. Instantly, curls are hydrated and healthier looking...Defrizzed and glossy, from length to ends.
Product details
More information
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How to Use: Apply to wet hair. Working section by section, use fingers or a comb to distribute evenly, throughout lengths
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Product Size: 295 ml
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Curly hair
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Frizzy hair
Ingredients
Aqua/water, behentrimonium methosulfate, cetearyl alcohol, cocos nucifera (coconut) oil, peg-40/ppg-8 methylaminopropyl/hydroxypropyl dimethicone copolymer, glycerin polyquaternium-37, dipropylene glycol, simmondsia chinensis (jojoba) seed oil, phenoxyethanol, propylene glycol dicaprylate/dicaprate, c10-40, isoalkylamidopropylethyldimonium ethosulfate, caprylyl glycol, caryocar brasiliense fruit oil, ceteareth-20, ppg-26-buteth-26, peg-40 hydrogenated castor oil, ppg-1 trideceth-6, hydrolyzed rice protein, fragrance/parfum, quaternium-33, benzyl alcohol, tocopherol, potassium sorbate, sodium benzoate.
Delivery, collection & returns
Delivery
Standard
UK Standard Delivery is available for £3.99 or free on orders over £75 (excluding furniture).
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
Store collection is free on all fashion, home and beauty orders.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyAbout Color Wow

With innovative formulas and numerous celebrity fans, award-winning hair brand Color Wow will solve your haircare woes and deliver a luxurious, on-trend finish.
Color WOW
Flo-Etry Vital Natural Supplement 295ml
£27
£9.15 per 100ml
Reviews (248)
Lightweight and effective!
Originally posted on influenster.com
[This review was collected as part of a promotion.] This serum worked wonders in my hair. It is lightweight and defined my curl pattern and made my hair easier to manage. I have very curly hair so I was sceptical whether it would work but I did. I thinks it’s a fantastic product and I am using it regularly now.
Helpful?
Serum
Originally posted on influenster.com
[This review was collected as part of a promotion.] Nice serum. No greasy, little goes a long way and adds a beautiful shine to your hair. Works well to break your curl cast. Nice size bottle so can take it away with you too
Helpful?
Best way to reduce frizz and breakage!
Originally posted on influenster.com
[This review was collected as part of a promotion.] This serum leaves my curls feeling soft, hydrated and healthy without any greasy build up . It adds great moisture, boosts shine and helps reduce frizz and breakage. A little goes along way with this product.
Helpful?
Makes hair lovely
Originally posted on influenster.com
[This review was collected as part of a promotion.] Easy to apply to soaking wet hair, doesn't make your hair greasy like other products do. My hair is soft and healthy after using this product. It is low key maintenance and the packaging it lovely.
Helpful?
Great serum.
Originally posted on influenster.com
[This review was collected as part of a promotion.] This is a fantastic light weight serum that keeps my curls hydrated, defined and frizz- free. It left my hair feeling soft. This is a great addition to a curly hair routine.
Helpful?
Shine glow and hold
Originally posted on influenster.com
[This review was collected as part of a promotion.] Texture is like a heavy tar feeling on hand and hair to keep that hold. Its a leave in hair serum which gives you that bounce its really. Gives you that wet shiney look amazing volume keeps it in place really looks great along with the rest of the wow products.
Helpful?
Lightweight serum that adds moisture and shine.
Originally posted on influenster.com
[This review was collected as part of a promotion.] I applied this serum to my damp hair and it helped moisture and shine without making my curls feel greasy. My hair was softer, looked healthier and the frizz was reduced whilst also keeping my hair and curls lightweight.
Helpful?
Perfect hair serum
Originally posted on influenster.com
[This review was collected as part of a promotion.] This hair serum is great. It's gives hair a natural lift and revives dull curls. With its easy to use pump nozzle it makes applying to hair super easy. It let's your hair looking shiny and alive again. It adds that extra protect to your hair care routine that doesn't take up too much time. Also it has a lovey smell unlike some other serums
Helpful?
Brilliant
Originally posted on influenster.com
[This review was collected as part of a promotion.] I enjoyed using this serum because it helped reduce frizz and made my waves look smoother and more defined. I noticed it works best in smaller amounts so it doesn’t fell too heavy.
Helpful?
Fantastic!!
Originally posted on influenster.com
[This review was collected as part of a promotion.] It has a beautiful smell, the result and the duration are fantastic. It gives a feeling of softness but a strong conditioning. What can I say.. for a perfect hedgehog a perfect product!
Helpful?
Amazing curly shine! ❤️
Originally posted on influenster.com
[This review was collected as part of a promotion.] A great product for curly hair! It adds shine and texture! It makes curls hold well and look beautiful! I'll definitely buy another bottle and recommend it to my friends ❤️
Helpful?
One use was all it took
Originally posted on influenster.com
[This review was collected as part of a promotion.] As someone with naturally curly hair, I’m always cautious about serums because they can either leave my curls greasy or do absolutely nothing. But after using Curl Wow Flo-Etry Vital Natural Serum for the first time, I was impressed with the results. The lightweight formula instantly made my curls look more defined, hydrated and bouncy. It helped smooth frizz, added a healthy shine and made my hair soft. My curls felt nourished and looked more polished. My first impression- soft, glossy, well defined curls with far less frizz. This one is definitely staying in my curly hair routine.
Helpful?
Frizz free hair
Originally posted on influenster.com
[This review was collected as part of a promotion.] Love this feels None greasy keeps frizz away for the day smells lush and easy to use will definitely buy this again ,will definitely buy this in the future
Helpful?
Simply Amazing
Originally posted on influenster.com
[This review was collected as part of a promotion.] I loveeeee the packaging and the weight. It doesn't have so much build-ups and the dispensing is immaculate, I wouldn't say I experienced any breakages. I will highly recommend this product
Helpful?
Great for short hairs
Originally posted on influenster.com
[This review was collected as part of a promotion.] I don’t like to wear gel and this is the best for defining my curls. Super creamy and hydrate the hairs at the same time as styling them. For short hairs it’s super good for longer hair you need tiny amount otherwise it feels heavy on the curls.
Helpful?
Curl wowwwwwwzer!
Originally posted on influenster.com
[This review was collected as part of a promotion.] Lovely feel to the product not too heavy on my curls. Consistency of the serum is lovely and perfect to nourish my hair. My curls feel more defined and look so smooth! Great on my scalp too.
Helpful?
This serum is so easy to use
Originally posted on influenster.com
[This review was collected as part of a promotion.] This serum delivers intense moisture to dry, brittle curls. Simply apply to wet hair and using your fingers working it though from roots to tips for the best results and leave - that's it your done and your curls will thank you for it. Love how easy it is to use yet the results are amazing, sometimes I battle with my curls to keep them looking great but with this serum that battle is over
Helpful?
Absolutely life changing
Originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve tried so many serums, oils and creams over the years over the years looking for something that would tame my frizz, define my curls and keep them healthy without weighing them down or making them look greasy and Curly Wow, Vital hair natural hair serum is the best I’ve found. The packaging is absolutely lovely, the bottle feels high quality , sturdy and has a really sleek, clean design.
Helpful?
Its a great finishing product
Originally posted on influenster.com
[This review was collected as part of a promotion.] I've been using this on my curly hair and I really like how lightweight it feels. It helps reduce frizz and it gives my curls a smoother more defined look without making them crunchy or sticky. It doesn't weight my curls down.
Helpful?
Non greasy serum
Originally posted on influenster.com
[This review was collected as part of a promotion.] I have used serum for few weeks now and it gives super silky shine to the hairs. Its non greasy and the texture and smell are gorgeous too. I'm happy with the serum and witb continue to use it.
Helpful?
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