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Flo-Etry Vital Natural Supplement 295ml

Product code: T235449U

Flo-Etry is your essential curl care ritual. Why? Curly hair’s bends and twists prevent the scalp’s natural oils from flowing down hair strands. Without this oil, curls become dehydrated, frizzy, dull and brittle. Loaded with jojoba, pequi, and coconut oils + procaxil 18 complex, this leave-in formula delivers the rich moisture curly strands typically lack. Instantly, curls are hydrated and healthier looking...Defrizzed and glossy, from length to ends.

Color WOW

Flo-Etry Vital Natural Supplement 295ml

£27

£9.15 per 100ml

Free standard delivery over £60

Reviews (127)

4.7

94% Recommended this product

Mentions
03 March 2026Pamela S.

Amazing transformation

Originally posted on Colorwow

Yes, I recommend this

My curls are now bouncing, more defined and look amazing. Wash hair pop Curl serum in scrunch and leave for amazing professional looking curls.

Helpful?

26 February 2026Jacque P.

Frizz City!

Originally posted on Colorwow

Yes, I recommend this

I have curly but frizzy hair. The serum works well but does seem to dry in and go a bit frizzy towards the end of a day 🤨

Helpful?

10 December 2025Stuartie
Verified Purchase

Flo-Etry

Yes, I recommend this

Love it,my curls are amazing and no frizz even when out in high winds

Helpful?

29 July 2025karen b.

Love it!

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] The curls are real!My wavy puffy curl was transformed- great product

Helpful?

13 June 2025Joanne L.

Bouncy and natural curls

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Using the colour wow curl products has given me the best results ever and lasts for days in between washes. Highly recommend

Helpful?

10 June 2025Amanda A.

Great results

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Easy to use. Great results. My curls look hydrated and bouncy.

Helpful?

30 April 2025Natasha M.

Amazing

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] This is amazing, brings my curls back to life after being frizzy and lame for so long!

Helpful?

23 April 2025Rebecca T.

Game changer

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Finally a product that does what it says for curly hair. Love Wow products, worth the money.

Helpful?

25 March 2025Trudy C.

Love this

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Flo-etry is a must for curly locks. It helps the curls stay in place without leaving any nasty mess that you have to scrunch out. I would never wash my hair without using this after.

Helpful?

17 March 2025Teresa S.

Makes hair soft and helps

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Makes hair soft and helps defines curl when used alongside other wow curl products

Helpful?

14 March 2025BETHANY A.

I really love the smell

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] I really love the smell of this product, it works really well on my hair , I have waves and curls.

Helpful?

07 March 2025Anna S.

Curly Hair products for All

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] One of the best Curly Hair solutions, took the plunge after watching a promotional video /tutorial, and ordered ! Well certainly works , I have mature white curly hair, I have thick hair but fine strands and always lots of regrowth around my hairline which can look fluffy/ frizzy ! Really recommend these products and look forward to trying more !

Helpful?

03 March 2025julia V.

Must have product

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Bought this to try on my daughters hair as other products her brother and I used doesn't seem to give good result. This makes her curls moist without looking greasy.Will definitely recommend.

Helpful?

01 March 2025Lesley M.

Amazing results

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] I have used this in conjunction with Shook and the results are fantastic. My daughters both thought I had spent ages finger-coiling my hair; when it was the least effort I have ever made.Perfect coils lasting 3 days ( which is unheard of for me).I did even use it on dry hair on the 4th day for a cheeky bit of definition.Highly recommend this product.I have dry, over-bleached, fine hair.

Helpful?

15 January 2025Ruth P.

Flo-etry curly hair serum

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Leaves my waves soft and bouncy but not crisp of weighed down. Very happy

Helpful?

12 January 2025Sue M.

Lovely serum

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Used this with the curly spray works well no crunchy hair!

Helpful?

18 December 2024Kimberly F.

Nice

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] I'm new to ColorWow- I'm experiment with the line of hair products. . . so far, so good!

Helpful?

16 December 2024Judith D.

Very useful product

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] I have used this product effectively to tame my curls and reduce frizz!

Helpful?

19 October 2024Yvonne

Didn't define my curls

Originally posted on Colorwow

No, I don't recommend this

Unless I'm using this wrong I definitely haven't had the experience everyone else seems to have with this product. Makes my hair soft but definitely doesn't define my curls. Very expensive product to get it wrong

Helpful?

15 October 2024Sharron C.

Brilliant for naturally curly hair

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] This product hydrated my hair held the curl better and kept tge frizz away. Highly recommend

Helpful?

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