font loading for Top nav




Photography: Dan Scudamore
So good it's gone!

Editor’s Pick: the insiders’ must-haves



Kidswear editor


As the temperature starts to dip, this sweet penguin sweater is a great investment for the season ahead – and your little one will love it as much as you do, says kidswear editor Maggie Davis

As a mother of two girls, I know how triumphant – and rare – a moment it is when I find an item of clothing that’s liked equally by me and them. While they’re drawn to anything with a cartoon print in a suspect flimsy fabric, I tend to favour classic, well-made options that will last a hundred washes. It’s often a game of compromise. Not so with this jolly penguin-themed sweater, a subtly cute knit that should appeal to kids and parents alike. The adorable face motif and super-soft texture are an instant draw for youngsters, while the charming design and practicality – it can be machine-washed at just 30 degrees and tumble-dried, too – will please mums and dads. It’s win-win pieces like this that end up becoming memorable wardrobe classics.
Shop now

“Ensure your little girl is set
for the CHILLY months ahead with
this tactile penguin sweater”