AVEDA
Be Curly Advanced™ Shampoo 250ml
£30
£12 per 100ml
Product code: T237292U
Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined. All curl types: coily (4A - 4C), curly (3A - 3C) and wavy (2A - 2C). All hair types: fine, medium and thick. Created with our expert team of texture stylists. 94% naturally derived. Vegan. Leaping Bunny Approved.
REGIMEN: Tight curls and coils: On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel. Co-wash curls and coils between wash days to gently cleanse without stripping. Wavy and loosely curly hair: On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream. Swap conditioner for the intensive curl perfecting masque every 2 - 3 wash days, depending on your individual hair needs. KEY INGREDIENTS: Vegan curl-perfecting peptide: Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves. Peptide with low molecular weight penetrates and fortifies vulnerable strands. 17 essential amino acids. Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves. Silicone and sulfate cleanser free. Testing on tresses when used with be curly advanced™ conditioner. Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
Product details
Product details
More information
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How to Use: Evenly distribute in sections through damp hair.
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Do not rinse. Style as desired.
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Product Size: 250 ml
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Product Texture: Gel
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Curly hair
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Sulphate & Silicone Free
Ingredients
Ingredients
Water\aqua\eau, glycerin, propanediol, PEG-40 hydrogenated castor oil, pyrus malus (apple) fruit , extract, chondrus crispus, pvp, sodium PCA, betaine, hydrolyzed vegetable protein, hydrolyzed pea protein, adansonia, digitata seed oil, saccharum officinarum (sugarcane) extract\extrait de canne À sucre, ethylhexylglycerin, sucrose, citric acid, hydroxyethylcellulose, xanthan gum, fragrance (parfum), linalool, citral, limonene, geraniol, citronellol, eugenol, sodium citrate, sodium phytate, phenoxyethanol, sodium benzoate, potassium sorbate ILN52781. Aveda’s own pure-fume™ aroma with lemon, bergamot, orange and other pure flower and plant essences
Delivery, collection & returns
Delivery, collection & returns
Delivery
Standard
Free. We are currently experiencing longer delivery lead times.
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
Store collection is free on all fashion, home and beauty orders.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyReviews (18)
Leaves my hair fluffy
Originally posted on Aveda UK
Disappointed with this as really looking for a good product for my wavy/ curly hair. Washes nicely but leaves my hair fluffy
Helpful?
Like the product
Originally posted on Aveda UK
Does not disappoint like the conditioner in this range did. Use it with Shampure Conditioner, and that seems to do the job.
Helpful?
Very disappointed
Originally posted on Aveda UK
I've used aveda be curly products for years and loved them, my hair loves them, but not the new advanced range. What have you done? The quality has gone, my hair isn't liking this new product at all. I'm really sad and disappointed that you've changed what was a perfect product, I won't be buying any more.
Helpful?
Where's my curl gone?
Originally posted on Aveda UK
I've used the Be Curly range for over ten years and I the new formulation shampoo is nowhere near as good as the old one. My hair feels thin, greasy and just can't seem to hold a curl anymore. Along with the styling products which have also changed, my 2 c hair as totally lost it's 'wow factor' looking like a limp, wispy version of its former self. Whatever I do and however I style it, the curl is lacking any oomph and by day two I have to wear it up. I'm gutted - especially as I bought a litre version! I'll save it for the days I'm not going anywhere.
Helpful?
Great product
Yes, I recommend this
Great product keeps frizz away and curls looking well formed
Helpful?
Myrharl67
No, I don't recommend this
You don’t need much & lathers well but not for me I bought both the shampoo and conditioner but it left my hair very dry and as if I’d gone out in the damp for the cost not good for me I’m very dissapointed
Helpful?
Very disappointed
Originally posted on Aveda UK
Prefer the old formula. New formula is too thin, doesn't lather enough. Makes my hair greasy on day 2. Not happy. Even purchased the purple toner shampoo, it's Also the same. ??
Helpful?
Would not buy again.
Originally posted on Aveda UK
Was really excited to try this new range. Very disappointed. The old Be Curly was far better (for my hair) than these new products. I think many customers feel the same. Could you not have kept both ranges?
Helpful?
Aveda ất a discount
first time using Be Curly shampoo but usual high performance from Aveda products
Helpful?
I would and will buy this again from store !
Originally posted on aveda.co.uk
Yes, I recommend this
I used the old curly line, and now I use this. I love this new product it's amazing for my hair!!
Helpful?
I would and will buy this again from store !
Originally posted on Aveda UK
I used the old curly line, and now I use this. I love this new product it's amazing for my hair!!
Helpful?
N01 for curls!
Originally posted on aveda.co.uk
Yes, I recommend this
I love this shampoo, it is incredibly hydrating but also extremely purifying. I usually find hydrating/curl shampoos too heavy for my hair, however, this shampoo feels light but is still really moisturising. I love the refreshing citrus scent and would 100% recommend this. I am an Estee Lauder Companies employee.
Helpful?
Replied
13 August 2024
Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Be Curly Advanced range on Https://www.aveda.co.uk now.
Great Shampoo for Coily Hair
Originally posted on aveda.co.uk
Yes, I recommend this
I have court hair type 4A and this shampoo is great. I found it super hydrating and curl defining, and it left my hair feeling soft after the wash. I also like the smell.
Helpful?
Replied
13 August 2024
Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Be Curly Advanced range on https://www.aveda.co.uk now.
Great Shampoo for Coily Hair
Originally posted on Aveda UK
I have court hair type 4A and this shampoo is great. I found it super hydrating and curl defining, and it left my hair feeling soft after the wash. I also like the smell.
Helpful?
So Hydrating!!
Originally posted on Aveda UK
I have curly, damaged hair from bleaching and this shampoo doesn't dry out my curls like other high street curl brands. And it smells so gorgeous!
Helpful?
WOULD RECCOMMEND
Originally posted on Aveda UK
Such a lovely shampoo, really smooth on the hair and I have found I have a lot less frizz. I have curly hair and can feel the difference immediately. I would recommend this product.
Helpful?
Lovely shampoo for frizz free hair
Originally posted on aveda.co.uk
Yes, I recommend this
I've been using this shampoo for about a month now, after switching from Aveda Shampure. It goes a long way so you don't need much. I have coupled it with the matching conditioner and curl cream and together my curls have been better than ever. Would recommend.
Helpful?
Replied
04 June 2024
We are so glad to hear that you love this as much as we do! To keep your curls healthy definitely take a look at the rest of our range!
Lovely shampoo for frizz free hair
Originally posted on Aveda UK
I've been using this shampoo for about a month now, after switching from Aveda Shampure. It goes a long way so you don't need much. I have coupled it with the matching conditioner and curl cream and together my curls have been better than ever. Would recommend.
Helpful?
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