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AVEDA

Be Curly Advanced™ Shampoo 250ml

£30

£24

£9.60 per 100ml

Product code: T237292U

Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined. All curl types: coily (4A - 4C), curly (3A - 3C) and wavy (2A - 2C). All hair types: fine, medium and thick. Created with our expert team of texture stylists. 94% naturally derived. Vegan. Leaping Bunny Approved.

REGIMEN: Tight curls and coils: On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel. Co-wash curls and coils between wash days to gently cleanse without stripping. Wavy and loosely curly hair: On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream. Swap conditioner for the intensive curl perfecting masque every 2 - 3 wash days, depending on your individual hair needs. KEY INGREDIENTS: Vegan curl-perfecting peptide: Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves. Peptide with low molecular weight penetrates and fortifies vulnerable strands. 17 essential amino acids. Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves. Silicone and sulfate cleanser free. Testing on tresses when used with be curly advanced™ conditioner. Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Product details

More information

How to Use: Evenly distribute in sections through damp hair.

Do not rinse. Style as desired.

Product Size: 250 ml

Product Texture: Gel

Curly hair

Sulphate & Silicone Free

Ingredients

Water\aqua\eau, glycerin, propanediol, PEG-40 hydrogenated castor oil, pyrus malus (apple) fruit , extract, chondrus crispus, pvp, sodium PCA, betaine, hydrolyzed vegetable protein, hydrolyzed pea protein, adansonia, digitata seed oil, saccharum officinarum (sugarcane) extract\extrait de canne À sucre, ethylhexylglycerin, sucrose, citric acid, hydroxyethylcellulose, xanthan gum, fragrance (parfum), linalool, citral, limonene, geraniol, citronellol, eugenol, sodium citrate, sodium phytate, phenoxyethanol, sodium benzoate, potassium sorbate ILN52781. Aveda’s own pure-fume™ aroma with lemon, bergamot, orange and other pure flower and plant essences

Delivery, collection & returns

Delivery

Standard

Free. We are currently experiencing longer delivery lead times.

Nominated Day

£5.99. We are currently experiencing longer delivery lead times.

Collection

Collect from store

We are currently experiencing longer delivery lead times.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

Reviews (7)

4.4

71% Recommended this product

Mentions
06 February 2025Noo77
Verified Purchase

Great product

Yes, I recommend this

Great product keeps frizz away and curls looking well formed

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

04 November 2024Myrharl67
Verified Purchase

Myrharl67

No, I don't recommend this

You don’t need much & lathers well but not for me I bought both the shampoo and conditioner but it left my hair very dry and as if I’d gone out in the damp for the cost not good for me I’m very dissapointed

Reviewer Ratings

Value for Money

Fair

Helpful?

Reviewer Ratings

Value for Money

Fair

16 September 2024Gillyline24
Verified Purchase

Aveda ất a discount

first time using Be Curly shampoo but usual high performance from Aveda products

Helpful?

02 September 2024Daniel

I would and will buy this again from store !

Originally posted on aveda.co.uk

Yes, I recommend this

I used the old curly line, and now I use this. I love this new product it's amazing for my hair!!

Helpful?

04 August 2024Nesh

Great Shampoo for Coily Hair

Originally posted on aveda.co.uk

Yes, I recommend this

I have court hair type 4A and this shampoo is great. I found it super hydrating and curl defining, and it left my hair feeling soft after the wash. I also like the smell.

Helpful?

Replied

13 August 2024

Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Be Curly Advanced range on https://www.aveda.co.uk now.

04 August 2024NYHI

N01 for curls!

Originally posted on aveda.co.uk

Yes, I recommend this

I love this shampoo, it is incredibly hydrating but also extremely purifying. I usually find hydrating/curl shampoos too heavy for my hair, however, this shampoo feels light but is still really moisturising. I love the refreshing citrus scent and would 100% recommend this. I am an Estee Lauder Companies employee.

Helpful?

Replied

13 August 2024

Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Be Curly Advanced range on Https://www.aveda.co.uk now.

17 May 2024Laura

Lovely shampoo for frizz free hair

Originally posted on aveda.co.uk

Yes, I recommend this

I've been using this shampoo for about a month now, after switching from Aveda Shampure. It goes a long way so you don't need much. I have coupled it with the matching conditioner and curl cream and together my curls have been better than ever. Would recommend.

Helpful?

Replied

04 June 2024

We are so glad to hear that you love this as much as we do! To keep your curls healthy definitely take a look at the rest of our range!

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