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Pai

Back to Life Hydration Serum 30ml

£49

£16.33 per 10ml

Free standard delivery over £60

Product code: T237100F

A GLASS OF WATER FOR THIRSTY SKIN. A bestselling serum that's proven to provide long-lasting hydration without irritation*. Hyaluronic Acid and antioxidant-rich berries protect against moisture loss, so dryness is reduced and skin feels smooth and supple.

Clinically proven for sensitive skin. Like the rest of Pai Skincare’s range, Back To Life™ has been independently patch tested and dermatologically approved to be suitable for sensitive skin. *Two week user trial of 100 women

Product details

Item details

Skin type: Dry, combination

Range: Hydration

We made this for: Dull, dehydrated and sensitive skin, including eczema-prone.

Key ingredients: Jojoba & Hyaluronic Acid.

More information

How to Use: Apply 1-2 pumps after cleansing and toning.

Hydrates

Plumps

Smooths

Product Size: 30 ml

Hypoallergenic: Yes

Dermatologically Tested: Yes

Product Texture: Serum

Safety Warning

Avoid direct contact with eyes. Discontinue use if irritation occurs.

Features

Suitable for vegans

Ingredients

Aqua (water), glycerin**, lactobacillus ferment, cocos nucifera fruit extract (coconut fruit extract), simmondsia chinensis seed oil* (jojoba oil), hyaluronic acid, kunzea pomifera fruit extract (muntriesberry extract), syzygium luehmannii fruit extract (riberry extract), tasmannia lanceolata fruit extract (pepperberry extract), sodium levulinate, lysolecithin, sclerotium gum, sodium anisate, xanthan gum, pullulan, helianthus annuus seed oil* (sunflower oil), jasminum grandiflorum flower extract* (jasmine oil), litsea cubeba fruit oil* (may chang oil), pelargonium graveolens flower oil* (rose geranium oil), tocopherol* (vitamin e), lactic acid, silica citral, citronellol, geraniol, linalool, limonene (naturally occurring in essential oils / naturellement présent dans les huiles essentielles) of total: 100% natural origin / sur total: 100% d'origine naturelle *Organic ingredient / ingrédient biologique **Mixed organic and non-organic ingredients / formulé à partir d'ingrédients biologiques et non-biologiques

Delivery, collection & returns

Delivery

Standard

Free. We are currently experiencing longer delivery lead times.

Nominated Day

£5.99. We are currently experiencing longer delivery lead times.

Collection

Collect from store

Store collection is free on all fashion, home and beauty orders.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

About Pai

Clinically proven for sensitive skin and made with nature's most powerful active ingredients, Pai's confidence-restoring formulas never compromise on results.

Reviews (159)

4.8

15 December 2025Jana K.

This serum is certainly doing

Originally posted on Pai

[This review was collected as part of a promotion.] This serum is certainly doing its thing and magic, because I'm not noticing any unpleasant visual or sensory signs or effects. Just lovely smooth feeling.

Helpful?

29 November 2025paula w.

I like the consistency,it is

Originally posted on Pai

[This review was collected as part of a promotion.] I like the consistency,it is soft on my skin. My skin feels smoother, and softer.

Helpful?

31 October 2025Colette B.

Hydrating, gentle and feels lovely

Originally posted on Pai

[This review was collected as part of a promotion.] Hydrating, gentle and feels lovely and luxurious! My skin loves this and I’d definitely recommend!

Helpful?

24 September 2025Fiona B.

Use before anthemis as has

Originally posted on Pai

[This review was collected as part of a promotion.] Use before anthemis as has Hyaluronic acid in it to boost

Helpful?

23 September 2025Barbara B.

Lovely & natural skin products - totally organic

Originally posted on Pai

[This review was collected as part of a promotion.] My skin had a !brand new lease of life sine using Pai products! These amazing products have given my skin a lovely glow , im getting so many compliments, i have bought the New serum called Age deviant , as well as the Back to life serum. Also I now have the night cream, so I use the ‘ack to life serum am, with my day cream , and the Age confidence serum and my Rose - hip oil at night over my night cream ! I love them ‘so does my skin! Thanks Pai

Helpful?

27 July 2025Rwbecca C.

Love this

Originally posted on Pai

[This review was collected as part of a promotion.] Smells gorgeous, feels lightweight but luxurious. Really feels like it gives a nighttime boost to my skin.

Helpful?

20 July 2025Nicola M.

Locked in moisture!

Originally posted on Pai

[This review was collected as part of a promotion.] My thirsty skin loves this product, despite using fantastic pai cleansers & moisturiser before my skin still felt a bit dehydrated. With this serum I can feel the difference instantly from application and it lasts all day!

Helpful?

17 July 2025Caroline R.

Wish it was a little

Originally posted on Pai

[This review was collected as part of a promotion.] Wish it was a little cheaper but the serum has really changed the texture of my skin

Helpful?

07 July 2025angela d.

Lightweight serum that I apply

Originally posted on Pai

[This review was collected as part of a promotion.] Lightweight serum that I apply as my first step at night after cleansing and using the face mist. I use one pump of the serum with two drops of the mushroom booster and then layer the light fantastic oil over as my final step. Skin feels hydrated, less red and soothed in the morning. Have only been using for 2/52 and can already see and feel a marked difference in the texture and tone of my skin which had become red and dehydrated .

Helpful?

05 July 2025Lucy M.

Keeps my skin hydrated all

Originally posted on Pai

[This review was collected as part of a promotion.] Keeps my skin hydrated all day. Works great with boosters too.

Helpful?

16 June 2025Callie M.

Feels so moisturising

Originally posted on Pai

[This review was collected as part of a promotion.] Lovely and smooth,feels very moisturising and layers nicely with my morning and night routine

Helpful?

05 June 2025Barbora H.

Perfect combination with moisturiser

Originally posted on Pai

[This review was collected as part of a promotion.] I bought this for my morning routine hydration. On its self it a bit sticky but when combined with moisturiser it is a skin heaven.

Helpful?

14 April 2025Katherine N.

Lovely light weight serum, hydrating

Originally posted on Pai

[This review was collected as part of a promotion.] Lovely light weight serum, hydrating and soothing. Really like this one!

Helpful?

04 March 2025Angela C.

Feels nice in by skin.

Originally posted on Pai

[This review was collected as part of a promotion.] Feels nice in by skin. Definitely need to use it with a moisturiser though.

Helpful?

15 December 2024Alison K.

Super Serum

Originally posted on Pai

[This review was collected as part of a promotion.] This serum leaves my skin soft and deeply moisturised I absolutely love it especially in the winter months when my skin tends to be dryer, it makes putting make up on a dream and I love how my skin feels even in the evening after washing my make-up off

Helpful?

27 September 2024angela J.

Skin saver

Originally posted on Pai

[This review was collected as part of a promotion.] Prior to using this my face was very dehydrated from chemo treatment - it's much improved, feels softer and rhe redness has disappeared and not dry. I have bought another bottle.

Helpful?

24 September 2024Vicki S.

Wakes up my skin!

Originally posted on Pai

[This review was collected as part of a promotion.] This product really awakens my skin, it has a light consistency and I find it a great base for makeup or just on its own.

Helpful?

23 September 2024Sarah M.

Back to life serum

Originally posted on Pai

[This review was collected as part of a promotion.] This product is the only thing that keeps my skin super hydrated and looking full of life! Genuinely couldn’t be without it everyday!

Helpful?

11 September 2024Rosalind D.

Back to life

Originally posted on Pai

[This review was collected as part of a promotion.] Before my consultation I didn’t really know the benefits of using the serum. Now that I use it before applying moisturiser it means I’m using less moisturiser so it lasts longer. The serum is great because soaks into my skin without leaving it tight. It is cool, soothing and easy to apply.

Helpful?

28 August 2024Laura R.

Back To Life Hydration Serum

Originally posted on Pai

[This review was collected as part of a promotion.] I started using this a couple of months ago when I became perimenopausal and noticed my skin becoming dryer and more brittle. I am very happy with this product. It makes my skin feel smooth and firm and evens out the texture of it. Another Pai product I can’t do without!

Helpful?

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