Update your browser for a better shopping experience!

Get faster load times, stronger security and access to all features.

Ageless Throat & Decolletage Gold Intensive + 50ml

Product code: T238373F

Introducing a new icon! To celebrate its 10-year anniversary, our best-selling Ageless Throat and Decolletage Creme has had a glow-up. We've infused the cult favourite with real 24K Gold plus additional skin hydrators and brighteners to give your skin the perfect golden-hour glow.

The lightweight formula helps revive dull skin on the neck, decolletage and shoulders, and the light reflecting pigments give a soft radiance to the skin.

PRAI

Ageless Throat & Decolletage Gold Intensive + 50ml

£36

£7.20 per 10ml

Free standard delivery over £60

Reviews (27)

4.5

67% Recommended this product

Mentions
26 February 2026Jane j p
Verified Purchase

Great neck and decolletage gold cream

Yes, I recommend this

Always buy this and makes your neck look great and I use with prai serum as well

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

10 February 2026Mrs cratchitt
Verified Purchase

Beautiful creme with 24ct gold

I am noticing the effects already having used it about 3 times, it really is worth it.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

18 October 2025JoEvie65
Verified Purchase

Weird texture

I thought this would help my aging neck!. I have tried prai products before but was surprised at the texture of this product. Instead of the smooth cream I expected it was curd-like. It smelled OK and have been using it but won’t buy again as I found it difficult to apply

Reviewer Ratings

Quality

Average

Helpful?

Reviewer Ratings

Quality

Average

06 April 2025Salen
Verified Purchase

Odd texture

No, I don't recommend this

Prefer the ususl this gold one had strange jelly teture

Reviewer Ratings

Quality

Good

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Average

28 March 2025spurs60
Verified Purchase

It tries……

Yes, I recommend this

Have used this product before and it’s not bad. I do see some difference in my neck but not as much as I would like. But that said i am 78!!!! still hoping though.

Helpful?

26 January 2025Stonemaiden
Verified Purchase

Lovely cream.

Yes, I recommend this

I love this product, I have used it for a while and do think it makes difference. I was a bit worried by the colour when I first tried it but it is easily absorbed into the skin and is not visible at all, nor does it mark your clothes. It has a lovely, light texture.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

14 December 2024Several of them
Verified Purchase

Pria Products

Yes, I recommend this

I have been using Pria products for approximately ten years. They Are now a part of my skincare routine

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

11 September 2024Wendywoo63
Verified Purchase

Great product

Yes, I recommend this

Only been using product for a week and it seems to be working

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

26 August 2024Cathryn N
Verified Purchase

AN END TO MY DROOPY NECK AT LAST

This cream has certainly made my awful aging necklook better. I have been self conscious of my 'droopy' neck and do not 'do' scarfs, I love wearing pretty necklaces and have started to wear them again.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

23 August 2024BlondieRedShoes
Verified Purchase

Excellent.

Yes, I recommend this

I find this to be excellent for reducing my “turkey neck” . Feels lovely on the skin . I use morning and night and I have definitely noticed a difference. Skin feels much smoother. Highly recommend.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

03 August 2024Matya123
Verified Purchase

good quality

Yes, I recommend this

I got this product recently. I think is too soon to see any significant results but the cream is moisturising and smell nice.The texture is easy to apply on the skin.

Reviewer Ratings

Quality

Excellent

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Average

27 July 2024Kmmf1
Verified Purchase

excellent product with prompt visual effects!

Yes, I recommend this

I really like the prai products from m and s. Having used other products in the range I have full confidence in them.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

14 July 2024skivvy61
Verified Purchase

.

No, I don't recommend this

Doesn’t really help my neck - I don’t notice any difference after using it since I purchased. Maybe I’ve left it too long to use it 😅 Does smell nice tho so I will continue to use it just in case it’s a slow burner!

Reviewer Ratings

Quality

Fair

Value for Money

Fair

Helpful?

Reviewer Ratings

Quality

Fair

Value for Money

Fair

05 July 2024LindiM
Verified Purchase

A sad disappointment

I was not expecting a gel, it does not go very far and the pot is quickly disappearing. I have not seen any results from using this.

Helpful?

25 June 2024Suzzz23
Verified Purchase

Worth the investment

Yes, I recommend this

I already use the normal cream from Prai but heard from a friend about this summer edition. It’s still a great cream but with the addition of some summer shimmer. I love it.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

22 June 2024Sacha47
Verified Purchase

Love it

Yes, I recommend this

Love this cream. Believe it Is working on my crepy neck.Feels so light

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

21 June 2024MAH41
Verified Purchase

Needs time?

It feels wonderful but although I’ve been using for 3 weeks, I’m not seeing a measurable change. Not sure how long you’ve got to use it to see a difference.

Helpful?

14 June 2024Jacshep48
Verified Purchase

Wonderful Cream and Great Results

Yes, I recommend this

I love it!. The cream glides on your skin beautifully, smells wonderful and I have seen a difference in just 10 days! I would happily recommend this product.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

09 June 2024Purple S
Verified Purchase

Lovely texture and glow

Yes, I recommend this

Too early to say if this cream works but I love it! Glides on and love the subtle glow. Lovely texture

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

03 June 2024Tyne17
Verified Purchase

Looked better from first use

Yes, I recommend this

This is a great cream noticed a difference straight away and it smells wonderful. Will definitely be stocking up on this. 👍🏼

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

1 of 5