PUR
4-in-1 Love Your Selfie™ Foundation 36ml
£32
£25.60
£7.11 per 10ml
Product code: T232220F
4-in-1 Love Your Selfie™ is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 38 universal shades.
Product details
Product details
More information
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How to Use: Concealer: Use the doe foot applicator to apply 4-in-1 Love Your Selfie™ directly onto imperfections or dark spots
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Blend using BHOLDER™ Cruelty Free Dual Action Applicator
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Foundation: Apply 1-2 pumps directly onto the face using your finger
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Blend using BHOLDER™ Cruelty
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Free Dual Action Applicator
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Product Size: 36 ml
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Dermatologically Tested: Yes
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Skin Tone: Deep
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Light
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Medium
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Olive
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Product Texture: Liquid
Safety Warning
Sun Burn Alert: This product contains an alpha hydroxyl acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards
Features
Cruelty Free
Suitable for vegans
Ingredients
Ingredients
Aqua, cyclopentasiloxane, methyl methacrylate crosspolymer, butylene glycol, phenyl trimethicone, ethylhexyl palmitate, caprylyl methicone, cetyl peg/ppg-10/1 dimethicone, cyclohexasiloxane, diphenylsiloxy phenyl trimethicone, peg-10 dimethicone, sorbitan isostearate, trimethylsiloxysilicate, sodium chloride, dimethicone/vinyl dimethicone crosspolymer, dimethicone, ceramide ap, retinol, lactic acid, butyrospermum parkii (shea) butter extract, sodium starch octenylsuccinate, camellia sinensis (green tea) leaf extract, panax ginseng root extract, panthenol, vaccinium vitis-idaea (lingonberry) fruit extract, disteardimonium hectorite, triethoxycaprylylsilane, aluminum hydroxide, coffea arabica (coffee) seed extract, oryza sativa (rice) bran extract, lauroyl lysine, helianthus annuus (sunflower) seed oil, olea europaea (olive) fruit oil, tuber melanosporum extract, vitis vinifera (grape) fruit extract, calcium gluconate, phenoxyethanol, glycerin, triethyl citrate, ethylhexylglycerin, disodium edta, citric acid, xanthan gum, gluconolactone, sodium benzoate, 1, 2-hexanediol, biosaccharide gum-4. May contain [+/-]: titanium dioxide (ci 77891), iron oxides (ci 77491, 77492, 77499).
Delivery, collection & returns
Delivery, collection & returns
Delivery
Standard
Free. We are currently experiencing longer delivery lead times.
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
We are currently experiencing longer delivery lead times.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyAbout PUR
About PUR
Beauty brand PÜR is known for its skin-perfecting mineral-based makeup and skincare solutions, with a commitment to cruelty-free products.
Reviews (77)
Foundation
Originally posted on Astral Health & Beauty Inc.
Yes, I recommend this
I love Pur Love Your Selfie Foundation. Feels great evening on long days.
Helpful?
Disapointed
Not happy bunny with this foundation,more orange in colour then on site , fell in and promoted my wrinkles , did not cover my redness on cheeks .I used it a second time to see if it was a one off .but sadly no .disappointed
Helpful?
Worth a try if you're looking for a new foundation
Yes, I recommend this
Still practicing with this foundation but so far so good. Have found a little goes a long way and it's best to use fingers to blend it in. Coverage is good and might not need a separate concealer.
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Love Your Selfie, Hmm...
Originally posted on Astral Health & Beauty Inc.
No, I don't recommend this
I was really excited about this foundation, especially with all the great reviews, but I found it to be very watery. Coverage was okay, not terrific. I prefer a slightly thicker foundation that gives a little more coverage. Color choices are great. If you want just a light coverage with a thinner consistence, this will work well for you. I do love PUR products, this one just was not for me..
Helpful?
Replied
10 March 2025
Thank you for your honest review! We appreciate you sharing your experience with Love Your Selfie. We understand your concerns and will take them into consideration for future iterations. We're glad you're a fan of our other products, please let us know if we can do anything to help. Thanks
Amazing foundation
Originally posted on Astral Health & Beauty Inc.
I really love the coverage and finish of this product. I have really dry skin so having a creamy thick foundation that feels weightless has been amazing. Please never take this product away, now that I found it, I never want to go without it.
Helpful?
Spreads/covers well
Yes, I recommend this
Like the texture- only require tiny amount which spreads well. Bigger bottom part of bottle is concealer & top the foundation- thought this should be the other way round?
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You’ve got the wrong man!
Yes, I recommend this
Ordering was easy and delivery was quick. I don’t use this but my wife does. She likes it. :-)
Helpful?
Do NOT use if you have pores of any size!!!
Originally posted on Astral Health & Beauty Inc.
No, I don't recommend this
Having tried PUR products with success in the past, I purchased 4-in-1 Love Your Selfie in shade LN2. This is hands down the WORST concealer/foundation I have ever tried as it showcases any and all pores and wrinkles no matter whether using a primer or not. I am shocked PUR would sell such an inferior product at this price point.
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Best beauty products EVER!
Originally posted on Astral Health & Beauty Inc.
Yes, I recommend this
I love this stuff! The coverage it gives me is amazing!
Helpful?
Excellent cover without being too heavy.
Yes, I recommend this
I have been using this product for over 12 months now. It provides good coverage without being too heavy. I went into store to choose my colour and was able to take a small sample home to try, to ensure correct colour was chosen. I use L6. I would recommend. Nice product.
Helpful?
Don’t bother
No, I don't recommend this
Worst foundation ever. Colour off and texture awful.
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Will forever buy
Originally posted on Astral Health & Beauty Inc.
I started originally with the compact about 2007/ 8 Ish. It was the first foundation that did not break me out and was a perfect match. Some coworkers who didn't exactly like me or dislike me where talking about my "skin" one day and I realized they couldn't tell I was wearing makeup and when they asked me one day I said I was wearing foundation and they were shocked. Great job Pur. I then decided to try the 4-in-1 and I love it as well. I tried other foundations at times but this is my staple. I would say that the liquid is more for if I want more coverage. I see myself buying this until they stop making it. Through all trends this stays in my stash with backups. My daughter is wearing now as well. Great product.
Helpful?
Great at first, but then...
Originally posted on Astral Health & Beauty Inc.
I loved the foundation when I applied it for the first time. It hid blemishes, made skin look smooth, tone even, and fine lines did look diminished. However, hours later it looked cakey and around my nose the pores looked very large (more noticeable than w/o makeup). I notices other reviews with the same results, so I am unsure why its great for some but not others. I moisturized and applied the 4 in 1 Correcting Primer which is the same routine I have used with the other PUR foundations and have never had this issue before. I gave it 2 more chances and had same results. Bummed that I couldn't return it as I waited until my opened foundation was finished. Now I am stuck with an expensive, non-usable foundation.
Helpful?
Love Your Selfie™ Longwear Foundation & Concealer
Originally posted on Astral Health & Beauty Inc.
Yes, I recommend this
Excellent full coverage without feeling heavy or looking cakey.
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Worth the extra money
Yes, I recommend this
This foundation is expensive but gives excellent coverage and actually conceals dark spots. It also stays on all day. Luckily I got the right colour online.
Helpful?
Good coverage
Yes, I recommend this
Love this foundation great cover but doesn't feel heavy on my skin also lasts all day
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Not for me.
Originally posted on marksandspencer.ie
Yes, I recommend this
Quick and prompt despatch of items, unfortunately it is too heavy for my aged skin. Product is good value for money for the right person.
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Misty Burroughs
Originally posted on Astral Health & Beauty Inc.
This is hands down, the best foundation I have ever used! I am 52 and have tried luxurious brands and drugstore faves! This foundation provides amazing coverage without settling into lines and pores! I hope this formula never changes!!!
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Liquid love your selfie
Originally posted on Astral Health & Beauty Inc.
I’m 65, I have dry flaky skin, along with rosacea, and fine lines and wrinkles. I have NEVER been able to find a foundation that didn’t highlight 1 or more of these issues instead of concealing them. This foundation is AMAZING on my skin. Love, love, love it!
Helpful?
Life-Changing Product!
Originally posted on Astral Health & Beauty Inc.
I had previously used PUR but this was my first time trying this product. I was using Il Makiage foundation and it was causing me to have skin irritation and redness, so I decided to go back to PUR knowing it's clean cosmetics. Well, today is day 3 of using this foundation and I'm so in love! The absolutely perfect for my skin tone. My redness is already starting to clear up. I can definitely tell that this is a skin-loving, clean foundation. I have so much more confidence thanks to this AMAZING foundation!
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