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PRAI

24K Gold Wrinkle Repair Serum 30ml

£43

£14.33 per 10ml

Product code: T234569F

Your golden ticket to younger-looking skin. Our hero serum combines our famous Line Factor™ technology with Hyaluronic Acid and real 24K Gold to fight signs of ageing and fatigue, ease inflammation and supercharge luminosity. Proven to increase skin firmness and elasticity by up to 61%.

Product details

More information

How to Use: Apply to clean face, AM and/or PM, avoiding contact with eyes

Use alone or over your preferred PRAI serum

Product Size: 30 ml

Product Texture: Serum

Ingredients

Propylene glycol, cyclopentasiloxane, water (aqua/eau), alcohol denat., Butylene glycol, peg/ppg-18/18 dimethicone, glycerin, hibiscus abelmoschus seed extract, glucosamine hci, pisum sativum (pea) extract, bambusa vulgaris leaf/stem extract , dimethiconol, sodium hyaluronate, zingiber cassumunar root oil, tetrahexyldecyl ascorbate, silica, gold, calcium aluminum borosilicate, xanthan gum, sodium chloride, phenoxyethanol, fragrance (parfum), amyl cinnamal, benzyl salicylate, citronellol, hexyl cinnamal, limonene, alpha-isomethyl ionone, titanium dioxide (ci 77891), tin oxide (ci 77861), yellow 5 (ci 19140), ci 77480.

Delivery, collection & returns

Delivery

Standard

Free. We are currently experiencing longer delivery lead times.

Nominated Day

£5.99. We are currently experiencing longer delivery lead times.

Collection

Collect from store

We are currently experiencing longer delivery lead times.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

About Prai

Logo for PRAI

Made up of four skincare collections, PRAI Beauty offers targeted solutions for the most forgotten areas of the face and body with formulas containing key ingredients.

Reviews (331)

4.8

24% Recommended this product

Mentions
11 February 2025swhearts
Verified Purchase

Wonderful product

Excellent product for lines on mature, sensitive skin. Goes on easily and does a great job. Highly recommended.

Helpful?

27 January 2025maggie5555
Verified Purchase

Gold serum

Yes, I recommend this

Only had this serum a few days already I can see a difference skin is smoother and my makeup goes on lovely

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

13 January 2025Po1ey
Verified Purchase

Dries my skin out 😢

No, I don't recommend this

I’ve been using this daily for over a week now and my skin has become papery and drier than it’s ever been! When I initially put the serum on ( thick jelly consistency) it looks relatively glowy with the sparkle, but it’s like it sucks out the moisture from your skin and you actually have to keep applying it to not start to flake!!! I’ve tried to give it a real go but I think I’ve got to stop now 😟

Reviewer Ratings

Quality

Poor

Value for Money

Poor

Helpful?

Reviewer Ratings

Quality

Poor

Value for Money

Poor

11 December 2024John R.

Luxurious and feels really nice

Originally posted on praibeautyuk.com

Lovely Luxuria product feels really nice on the skin, and leaves you with a very healthy glow

Helpful?

20 November 2024Kate S.

Really visible effects

Originally posted on praibeautyuk.com

This is so much better than anything else I have used on my skin. It seems to work magic on my skin. I use it as a night serum on its own and it has cleared up blemishes and uneven skin tone. For a while I used other serums but I have come back to this and am so glad I did.

Helpful?

18 November 2024June J.

I’m hooked !

Originally posted on praibeautyuk.com

I’ve only just discovered 24k Gold Caviar Winkle Repair Serum and I’m hooked. It feels so nice on your face and a little goes a long way.

Helpful?

14 November 2024Christina T.

Serum

Originally posted on praibeautyuk.com

I love this product, you can feel your skin is soothed as soon as you put it on. It feels so nice. I hate it if I miss ordering more and I run out!

Helpful?

08 October 20241siobhan
Verified Purchase

It works!

Originally posted on marksandspencer.ie

Yes, I recommend this

I have been using this product for a while and it definitely works. My skin has a great texture now, even and healthy.

Helpful?

21 September 2024Crackersu
Verified Purchase

Great night serum

Easy to apply & leaves skin feeling nourished & replenished

Helpful?

12 September 2024Barbara B.

I love this it lovely

Originally posted on praibeautyuk.com

I love this it lovely and smooth when l put it on my face neck and chest and gives me a lovely glowing skin

Helpful?

09 September 2024Bebe3
Verified Purchase

Fab product

Really nice product. Not greasy and soaks in really nice

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

23 August 2024Greto64
Verified Purchase

Pria 24k gold repair serum

Yes, I recommend this

love this product. Never had before but I'm hooked and will buy other items when used up my usual. Feels lovely on skin only used for couple weeks but skin feels softer

Helpful?

15 June 2024Lynne S.

Love It

Originally posted on praibeautyuk.com

Started using this range about a month ago, makes my skin feel happy!! Gives it a great complexion and feeling great.

Helpful?

09 June 2024rich28
Verified Purchase

Serum gold results

Yes, I recommend this

Absolutely fantastic Extremely pleased I decided to try it after not being able to get my usual product Noticed a visible improvement

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

31 May 2024felix104
Verified Purchase

Fabulous Serum

Great serum and have been using for over 2 years off and on but always return. Leaves skin, soft and glowing just wish it came in a tube and not a pump container so you can get every last drop out!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

30 May 2024karen M.

Have not noticed any difference

Originally posted on praibeautyuk.com

Have not noticed any difference to my skin. But the serum feels very luxurious.

Helpful?

19 May 2024Penny J.

Favourite serum

Originally posted on praibeautyuk.com

I dip in and out of serums, trying to find something better but I always return to this one, feels lovely on the face

Helpful?

27 April 2024Loriet39
Verified Purchase

Great hike with this product

Yes, I recommend this

Great texture and lovely product gives a great glow

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

24 April 2024Linee
Verified Purchase

24K Gold Wrinkle Repair Serum 30ml

Yes, I recommend this

Love this serum feels expensive on your skin and absorbs beautifully

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

17 April 2024Marianne D.

Smoother skin

Originally posted on praibeautyuk.com

Only been using for a week or so , bit early to say if wrinkles improved. Easy to appy, a little goes a long way. Skin feels smoother

Helpful?

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