Update your browser for a better shopping experience!

Get faster load times, stronger security and access to all features.

24K Gold Wrinkle Repair Serum 30ml

Product code: T234569F

Your golden ticket to younger-looking skin. Our hero serum combines our famous Line Factor™ technology with Hyaluronic Acid and real 24K Gold to fight signs of ageing and fatigue, ease inflammation and supercharge luminosity. Proven to increase skin firmness and elasticity by up to 61%.

24K Gold Wrinkle Repair Serum 30ml

£43

£14.33 per 10ml

Free standard delivery over £75, otherwise from £3.99

Reviews (357)

4.8

26% Recommended this product

Mentions
14 September 2026nanny2kids
Verified Purchase

gives a lovely glow

Yes, I recommend this

I love this serum gives a lovely glow then topped with the gold wrinkle cream

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

10 September 2026Havva
Verified Purchase

💕 Lift. Smooth. Glow.

Originally posted on praibeautyuk.com

✨ Beautiful Skin Lift in a Bottle ✨ I’ve been using this for over 15 years, and I absolutely love it! ❤️ It has become a staple in my skincare routine. My skin always feels beautifully smooth, refreshed and radiant after using it.

Helpful?

29 July 2026Nettie
Verified Purchase

Highly recommended

Originally posted on praibeautyuk.com

I have been using this product for around 3 years it leaves my skin feeling silky smooth plumped and glowing . I have not found any other Serum to beat its performance.

Helpful?

20 July 2026MargoS
Verified Purchase

Love love love this !!

Yes, I recommend this

I tried this serum after I had tried a taster of the Menoglow day gel and night cream.. love all three. Not too greasy and feel a difference in my skin instantly!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

11 July 2026Wcampbell1234
Verified Purchase

Fabulous glow

Yes, I recommend this

Gives a great glow and smells amazing when applied.

Helpful?

18 June 2026
Verified Purchase

Fabulous

Originally posted on praibeautyuk.com

Feels fabulous and people are noticing the results!

Helpful?

16 June 2026Alison
Verified Purchase

Fantasy

Originally posted on praibeautyuk.com

I cannot believe the difference to my skin .. feels so soft and crease lines definitely reduced… will definitely carry on using it

Helpful?

26 April 2026Patricia Mc Laughlin
Verified Purchase

Gold Wrinkle Prai repair serum

Originally posted on marksandspencer.ie

Serum such a luxury, its hydrating, leaves skin glowing. Would certainly recommend it.

Helpful?

23 April 2026Grace Yan
Verified Purchase

This product really works!

I think this product really works! It's made the wrinkles at the corners of my eyes less noticeable.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

16 April 2026regular shopper
Verified Purchase

Perfection

Yes, I recommend this

I think I may have already reviewed this item some time ago as I couldnt believe how good it is. The wrinkles below my eyes have almost disappeared and my skin looks so much firmer.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

31 March 2026Gorsehill91
Verified Purchase

Feels lovely on the skin

Yes, I recommend this

Used this for the first time and have to say it feels lovely on my skin, bit expensive but cheaper than some, I would definitely buy again.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

26 March 2026Debbie 26
Verified Purchase

Great quality

Yes, I recommend this

The product was so much better than l thought it would be. I will be buying this product again.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

21 March 2026Yvonne01
Verified Purchase

Lovely serum

Yes, I recommend this

I am nearly through my serum (same) and purchased this with the discount. Very happy and love the scent (almost sandalwood -ish)!

Helpful?

27 February 2026Cx
Verified Purchase

I love it!

Originally posted on praibeautyuk.com

This product feels wonderfully luxurious on my skin and I’m both seeing and feeling the difference! I wish it came in travel size too because the bottle is quite heavy and the lid is not super tight Additionally I wish it was easier to see how much is left in the bottle But all in all I love it and would recommend trying it!

Helpful?

26 January 2026Anita j

24 K Gold Caviar wrinkle repair Serum.

Originally posted on praibeautyuk.com

Yes, I recommend this

I usually buy two at a time this product last and give a wonderful fresh and clean glow to face and neck very good on hands and arms too.

Helpful?

21 January 2026Mrsjayc
Verified Purchase

Silky

Originally posted on praibeautyuk.com

Yes, I recommend this

I had never tried Prai, so thought I'd give it a go. The serum is smooth, glides on and no greasy or tacky feel. It sinks in and feels like silk. Downside is it is only a tiny bottle that lasts a couple of weeks and works out a bit expensive

Helpful?

21 January 2026Lindsey
Verified Purchase

Great product, lovely feel and can see difference

Originally posted on praibeautyuk.com

Love this product, packaging and service. Recommend

Helpful?

14 January 2026Jhazy
Verified Purchase

Great products .

I always use Prai products as they suit my aging skin .

Helpful?

03 January 2026Giraffe5

Not for me

Originally posted on praibeautyuk.com

No, I don't recommend this

I read the reviews on this and thought must give it a go but does not agree with me twice I have had to go to the doctors as left big red patchy and bumpy patches on my cheeks. Shame as I was hoping for better results

Helpful?

04 December 2025iloveliverpool66
Verified Purchase

Excellent Product

I have used 24k gold wrinkle serum for a couple of years with excellent results. I would recommend it to everyone.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

1 of 60