AVEDA
1 Litre Large Shampure™ Nurturing Shampoo
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Product code: T231163U
98% naturally derived silicone free shampoo with Abyssinian oil gently cleanses and weightlessly nourishes all hair types while infusing it with a calming aroma with 25 pure flower and plant essences. From plants, non-petroleum minerals or water.
Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.
Product details
Product details
More information
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How to Use: Massage Aveda shampure nurturing shampoo onto your wet hair
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Lather
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Rinse thoroughly
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Follow with conditioner
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Product Size: 1000 ml
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Product Texture: Liquid
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All hair types
Features
Cruelty Free
Suitable for vegans
Ingredients
Ingredients
Water\aqua\eau, ammonium lauryl sulfate, cocamide mipa, propanediol, babassuamidopropyl betaine, crambe abyssinica (abyssinian) seed oil, bixa orellana (annatto) seed extract, glycerin, peg-60 almond glycerides, polysorbate 80, polyquaternium-10, sodium chloride, citric acid, fragrance (parfum), linalool, geraniol, citronellol, benzyl benzoate, limonene, sodium phytate, benzoic acid, phenoxyethanol, potassium sorbate, sodium benzoate, annatto (ci 75120) iln45473.
Reviews (69)
Gentle and hydrating!
Originally posted on aveda.co.uk
Yes, I recommend this
I love both the Shampoo and conditioner, they have a beautiful soft scent and leave you hair feeling absolutely amazing. I recommend both the shampoo and conditioner, for personal use, but also for gifting. I am an Estee Lauder Companies employee.
Helpful?
Replied
13 August 2024
Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on Https://www.aveda.co.uk now.
Beautiful everyday shampoo
Originally posted on aveda.co.uk
Yes, I recommend this
This shampoo really leaves my hair feeling clean and healthy, it feels lightweight and leaves a lovely fragrance. Doesn't feel stripping at all yet I always feel like my hair has a deep clean. i am an ELC employee.
Helpful?
Replied
02 August 2024
Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on https://www.aveda.co.uk now.
Works great for fine hair
Originally posted on aveda.co.uk
Yes, I recommend this
Used for years so lived through formula change but still works a treat. I can't use the conditioner but the shampoo is great for me. Tried loads of others but always come back to this. Gives my hair some body, leaves it feeling clean and always healthy. I have chin length fine blonde 51 year old hair. I use Aveda thickening hair lotion too which is great. Sometimes combine with the volumising one but if you need to choose and you have fine hair go for the thickening one.
Helpful?
Replied
24 October 2023
We are delighted that you loved the Shampure Nurturing Shampoo results! Join us anytime on Live Chat at for any help you need with products, and take advantage of the optional video consultation for assistance.
Fabulous shampoo
Yes, I recommend this
Love this shampoo and so pleased I can buy it from M& S. Excellent salon quality and very economical to use. A litre bottle lasts me 6 months.
Helpful?
Will always repurchase
Originally posted on aveda.co.uk
Yes, I recommend this
After being recommended this shampoo by a friends I decided to purchase the Shampure Shampoo & Conditioner. On first use I discovers you need two double shampoo hair for the best results, but as someone with very thick hair I would have to do this anyway. I can't believe how shiny and nourished my hair looks after using this, not at all greasy or dry as some of the below reviews have complained about.
Helpful?
Replied
03 February 2023
Hello Fiona, we are delighted that you liked the effects of the Shampure™ Nurturing Shampoo and Conditioner. Also thank you for taking the time to post your review as we appreciate customer feedback. Join us on Live Chat at: https://bit.ly/AVUKContact_Us. if you ever need on-the-spot help from our experts!
Lovely Shampoo
Originally posted on aveda.co.uk
Yes, I recommend this
Having never used the old formula, I am very happy with this shampoo. My hair is very fine and chemically treated. This makes it nice and light and clean feeling. I really like it.
Helpful?
Replied
13 January 2023
Thank you for sharing your feedback, Sly44, delighted to read how you love and enjoy using the product.
Extremely disappointed
Originally posted on aveda.co.uk
No, I don't recommend this
Smells wonderful. However, Has left my hair dry and greasy and feeling like I haven't washed it out properly. I gave it another go thinking that perhaps I didn't wash it out. Same. Disappointed as this was received as a Christmas present. Not sure if the issue is with the shampoo or conditioner but not really the point given the cost. Rip off...
Helpful?
Replied
05 January 2023
Thank you for giving this a try and sharing your experience, Laura. We understand your concern and want to help! please contact our customer services to discuss returning the product to us on free phone 0808 281 0223, to discuss your experience
Gentle and nourishing
Originally posted on aveda.co.uk
Yes, I recommend this
I've used this shampoo for years and love how gentle it is but as I get older and my hair and scalp are getting drier I now need something more moisturising.
Helpful?
Replied
03 December 2022
Thank you for taking the time to reach out to us. We are delighted you are a fan of Aveda. Though the Shampure Nurturing Shampoo is no longer for you, we do offer many other wonderful choices for drier hair and invite you to come, and chat live with our Aveda stylist for your own personalised recommendations: https://bit.ly/AVUKContactUs. We look forward to hearing from you.
My favourite shampoo
Yes, I recommend this
Lovely shampoo very gentle and leaves hair feeling clean and shiny with no overpowering perfume.
Helpful?
Aveda shampure 1lt shampoo
Yes, I recommend this
So glad M&S are stocking my favourite shampure shampoo, made with natural ingredients and a more economical way to purchase getting more for your money. Always receiving comments on how shiny and good condition my hair is - wouldn't use anything else!
Helpful?
Love this shampoo
Originally posted on aveda.co.uk
Yes, I recommend this
really leaves my hair soft and silky and I'm no spring chicken. My local hairdresser uses Aveda products and I was impressed been using it now for about 3 years .
Helpful?
Shampure
Originally posted on aveda.co.uk
No, I don't recommend this
Change the formula back it's terrible now, will not buy again.
Helpful?
Replied
21 April 2022
Thank you for reviewing! Our NEW Shampure Nurturing Shampoo has the same great aroma with an improved formula that is silicone-free and nourishes without weighing hair down. We want you to love your Aveda products and would greatly appreciate the opportunity to connect with you directly in order to provide personalized recommendations that are best suited for you. Please click bit.ly/AVLiveChatUS to chat with an Aveda Advisor when you have a chance.
Smells and works great - One bottle for everyone
Yes, I recommend this
This is lovely stuff and lasts for ages. Smells amazing. My sons hair was dry using baby/kids shampoo, but this has made a real difference.
Helpful?
Barely Lathers
Originally posted on aveda.co.uk
No, I don't recommend this
This product smells nice, but otherwise it's hard to find anything redeeming. It isn't cheap and it barely lathers. This means I have to use 5 times as much of an already expensive product. I end up with greasy patches in my hair because the shampoo hasn't spread across my whole scalp. To make matters worse I find my hair gets greasy within 24hrs of washing with the product - almost three times as quickly as my cheap Boots shampoo. I have always respected the Aveda brand, and the conditioners are great but they really need to reconsider this product
Helpful?
Replied
10 July 2022
Thank you for your feedback, Talyho, we always want you to love your Aveda products and are very concerned to hear that you had issues with shampure™ nurturing shampoo. If you have purchased an item from the Aveda UK website that you are not delighted with, we offer an easy returns process, so please contact our Customer Care team on freephone 0808 281 0223 to discuss your exchange or return options.
Not the old shampure!
Originally posted on aveda.co.uk
No, I don't recommend this
I was sceptical about the negative reviews, and that was my mistake. The new formula is horrible: the hair gets dirty by the end of the first day, plus this shampoo causes itchy scalp and dandruff. Nothing like the old shampure.
Helpful?
Replied
07 July 2022
Thank you for reviewing our NEW Shampure Nurturing Shampoo, Helen. It has the same great aroma with an improved formula that is silicone-free and nourishes without weighing hair down. We want you to love your Aveda products and would appreciate the opportunity to connect with you directly in order to provide personalised recommendations that are best suited for you. Please click here: https://bit.ly/AVVideoChat_UK to video chat with an Aveda Advisor when you have a chance.
BRING BACK THE OLS SHAMPURE WE KNOW AND LOVE
Originally posted on aveda.co.uk
No, I don't recommend this
WHAT ON EARTH HAS HAPPENED TO SHAMPURE? IT NO LONGER LEAVES MY HAIR SILKY AND MANAGEABLE, JUST COARSE AND DULL. I WILL NEVER BUY THIS PRODUCT AGAIN UNLESS THE FORMULA RETURNS TO THE ONE WE ALL KNOW AND LOVE. IT WASN'T BROKEN, WHY FIX IT??????
Helpful?
Proof of the pudding!
Yes, I recommend this
I have used this for several years, more economical to buy the larger size, only need a small amount each wash compared to cheaper products, and leaves my hair looking and feeling good (at 90!)
Helpful?
Disappointing repurchase
Originally posted on aveda.co.uk
No, I don't recommend this
Echoing the other recent reviews, I would like to say how disappointed I am with this new formula. This used to be the absolute perfect shampoo for my hair, well-balanced and gorgeous scent. It is now leaving my hair dry and lacklustre. I've always had soft hair that doesn't need much conditioning but now have to condition much more and even then, hair still feels dry. I won't be buying again unfortunately.
Helpful?
Can I trust shampure is still as good as ever?
Originally posted on aveda.co.uk
Yes, I recommend this
Could the Aveda team please give a statement about the new formula? I would like to order my yearly supply of my favorite shampoo but the reviews seem to suggest that the new shampure is by no means the old ones we loved and used for years with great pleasure. I`m hesitating to buy...
Helpful?
Soft, silky hair
Yes, I recommend this
Love this shampoo which leaves my hair soft and silky and I love the small of it.
Helpful?
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