AVEDA
1 Litre Large Shampure™ Nurturing Shampoo
Product code: T231163U
98% naturally derived silicone free shampoo with Abyssinian oil gently cleanses and weightlessly nourishes all hair types while infusing it with a calming aroma with 25 pure flower and plant essences. From plants, non-petroleum minerals or water.
Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.
Product details
Product details
More information
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How to Use: Massage Aveda shampure nurturing shampoo onto your wet hair
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Lather
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Rinse thoroughly
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Follow with conditioner
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Product Size: 1000 ml
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Product Texture: Liquid
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All hair types
Features
Cruelty Free
Suitable for vegans
Ingredients
Ingredients
Water\aqua\eau, ammonium lauryl sulfate, cocamide mipa, propanediol, babassuamidopropyl betaine, crambe abyssinica (abyssinian) seed oil, bixa orellana (annatto) seed extract, glycerin, peg-60 almond glycerides, polysorbate 80, polyquaternium-10, sodium chloride, citric acid, fragrance (parfum), linalool, geraniol, citronellol, benzyl benzoate, limonene, sodium phytate, benzoic acid, phenoxyethanol, potassium sorbate, sodium benzoate, annatto (ci 75120) iln45473.
Delivery, collection & returns
Delivery, collection & returns
Delivery
Standard
Free. We are currently experiencing longer delivery lead times.
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
Store collection is free on all fashion, home and beauty orders.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyReviews (82)
I love this product for every day hair washing
Originally posted on Aveda UK
This is my 2nd litre bottle. Its a lovely product. The smell is amazing. It feels luxurious and makes great lather. It leaves your hair feeling very soft and although I wash my hair every day it doesnt dry it out. It lasts for ages and you only need a tiny bit to wash your hair too.
Helpful?
So dissapointed
Originally posted on Aveda UK
Unfortunately after using for only 4 days it has left my hair feeling greasy/ waxy near the roots, then dry and flyaway thereafter. So disappointed as I'd read positive reviews about the shampoo and conditioner. I live in a hard water area, could this be a reason?
Helpful?
Drying
Originally posted on Aveda UK
I thought this would be perfect for my fine highlighted curly hair as it gets greasy quickly but actually this is having the opposite effect. It's more of a clarifying shampoo for me as it dries my hair so much. I purchased the conditioner to see if that would help but still dry and I'm going to have to switch to something else. Not what I was hoping for given the cost.
Helpful?
Great shampoo
Originally posted on Aveda UK
This is a lovely moisturising shampoo that smell amazing. Good for everyday use.
Helpful?
I broke out as a result of using this product
Originally posted on Aveda UK
I regret trying this shampoo, as it caused me to break out in multiple areas. After using it, I developed acne on my chest, the nape of my neck, and along my hairline. I suspect it's due to the pore-clogging ingredients in the formula. If you have sensitive skin or are prone to breakouts, I definitely don't recommend this product. It's unfortunate because the shampoo seemed promising at first, but the side effects were just not worth it. Avoid if you're looking for something gentle on the skin.
Helpful?
Gentle and hydrating!
Originally posted on aveda.co.uk
Yes, I recommend this
I love both the Shampoo and conditioner, they have a beautiful soft scent and leave you hair feeling absolutely amazing. I recommend both the shampoo and conditioner, for personal use, but also for gifting. I am an Estee Lauder Companies employee.
Helpful?
Replied
13 August 2024
Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on Https://www.aveda.co.uk now.
Beautiful everyday shampoo
Originally posted on aveda.co.uk
Yes, I recommend this
This shampoo really leaves my hair feeling clean and healthy, it feels lightweight and leaves a lovely fragrance. Doesn't feel stripping at all yet I always feel like my hair has a deep clean. i am an ELC employee.
Helpful?
Replied
02 August 2024
Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on https://www.aveda.co.uk now.
Works great for fine hair
Originally posted on aveda.co.uk
Yes, I recommend this
Used for years so lived through formula change but still works a treat. I can't use the conditioner but the shampoo is great for me. Tried loads of others but always come back to this. Gives my hair some body, leaves it feeling clean and always healthy. I have chin length fine blonde 51 year old hair. I use Aveda thickening hair lotion too which is great. Sometimes combine with the volumising one but if you need to choose and you have fine hair go for the thickening one.
Helpful?
Replied
24 October 2023
We are delighted that you loved the Shampure Nurturing Shampoo results! Join us anytime on Live Chat at for any help you need with products, and take advantage of the optional video consultation for assistance.
Works great for fine hair
Originally posted on Aveda UK
Used for years so lived through formula change but still works a treat. I can't use the conditioner but the shampoo is great for me. Tried loads of others but always come back to this. Gives my hair some body, leaves it feeling clean and always healthy. I have chin length fine blonde 51 year old hair. I use Aveda thickening hair lotion too which is great. Sometimes combine with the volumising one but if you need to choose and you have fine hair go for the thickening one.
Helpful?
Fabulous shampoo
Yes, I recommend this
Love this shampoo and so pleased I can buy it from M& S. Excellent salon quality and very economical to use. A litre bottle lasts me 6 months.
Helpful?
Will always repurchase
Originally posted on aveda.co.uk
Yes, I recommend this
After being recommended this shampoo by a friends I decided to purchase the Shampure Shampoo & Conditioner. On first use I discovers you need two double shampoo hair for the best results, but as someone with very thick hair I would have to do this anyway. I can't believe how shiny and nourished my hair looks after using this, not at all greasy or dry as some of the below reviews have complained about.
Helpful?
Replied
03 February 2023
Hello Fiona, we are delighted that you liked the effects of the Shampure™ Nurturing Shampoo and Conditioner. Also thank you for taking the time to post your review as we appreciate customer feedback. Join us on Live Chat at: https://bit.ly/AVUKContact_Us. if you ever need on-the-spot help from our experts!
Will always repurchase
Originally posted on Aveda UK
After being recommended this shampoo by a friends I decided to purchase the Shampure Shampoo & Conditioner. On first use I discovers you need two double shampoo hair for the best results, but as someone with very thick hair I would have to do this anyway. I can't believe how shiny and nourished my hair looks after using this, not at all greasy or dry as some of the below reviews have complained about.
Helpful?
Lovely Shampoo
Originally posted on aveda.co.uk
Yes, I recommend this
Having never used the old formula, I am very happy with this shampoo. My hair is very fine and chemically treated. This makes it nice and light and clean feeling. I really like it.
Helpful?
Replied
13 January 2023
Thank you for sharing your feedback, Sly44, delighted to read how you love and enjoy using the product.
Lovely Shampoo
Originally posted on Aveda UK
Having never used the old formula, I am very happy with this shampoo. My hair is very fine and chemically treated. This makes it nice and light and clean feeling. I really like it.
Helpful?
Extremely disappointed
Originally posted on aveda.co.uk
No, I don't recommend this
Smells wonderful. However, Has left my hair dry and greasy and feeling like I haven't washed it out properly. I gave it another go thinking that perhaps I didn't wash it out. Same. Disappointed as this was received as a Christmas present. Not sure if the issue is with the shampoo or conditioner but not really the point given the cost. Rip off...
Helpful?
Replied
05 January 2023
Thank you for giving this a try and sharing your experience, Laura. We understand your concern and want to help! please contact our customer services to discuss returning the product to us on free phone 0808 281 0223, to discuss your experience
Extremely disappointed
Originally posted on Aveda UK
Smells wonderful. However, Has left my hair dry and greasy and feeling like I haven't washed it out properly. I gave it another go thinking that perhaps I didn't wash it out. Same. Disappointed as this was received as a Christmas present. Not sure if the issue is with the shampoo or conditioner but not really the point given the cost. Rip offÖ
Helpful?
Gentle and nourishing
Originally posted on aveda.co.uk
Yes, I recommend this
I've used this shampoo for years and love how gentle it is but as I get older and my hair and scalp are getting drier I now need something more moisturising.
Helpful?
Replied
03 December 2022
Thank you for taking the time to reach out to us. We are delighted you are a fan of Aveda. Though the Shampure Nurturing Shampoo is no longer for you, we do offer many other wonderful choices for drier hair and invite you to come, and chat live with our Aveda stylist for your own personalised recommendations: https://bit.ly/AVUKContactUs. We look forward to hearing from you.
Gentle and nourishing
Originally posted on Aveda UK
I've used this shampoo for years and love how gentle it is but as I get older and my hair and scalp are getting drier I now need something more moisturising.
Helpful?
My favourite shampoo
Yes, I recommend this
Lovely shampoo very gentle and leaves hair feeling clean and shiny with no overpowering perfume.
Helpful?
Aveda shampure 1lt shampoo
Yes, I recommend this
So glad M&S are stocking my favourite shampure shampoo, made with natural ingredients and a more economical way to purchase getting more for your money. Always receiving comments on how shiny and good condition my hair is - wouldn't use anything else!
Helpful?
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