Pure
Hydrating Day Cream 50ml
£16
£3.20 per 10ml
Product code: T228577
Embrace dewy, healthy-looking skin with this day cream from our Pure range. This lightweight, non-greasy moisturiser features a blend of nourishing oils like camelina seed, cocoa butter and borage seed. It absorbs quickly to deeply hydrate and soften your skin without any heavy residue, making it the perfect base for makeup or a refreshing start to your day.
Product details
Product details
More information
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How to Use: Apply a small amount onto your face and neck every morning after cleansing.
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Layer on top of your serum or facial oil
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Product Size: 50 ml
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Product Texture: Cream
Safety Warning
Avoid direct contact with the eyes.
Features
Suitable for vegans
Ingredients
Ingredients
Aqua, C12-15 alkyl benzoate, cetearyl alcohol, glyceryl stearate citrate, coco-caprylate, camelina sativa seed oil, theobroma cacao, seed butter, borago officinalis seed oil, glycerin, avena sativa kernel oil, triticum vulgare germ oil, sodium polyacrylate, phenoxyethanol, butyl methoxydibenzoylmethane, ethylhexyl methoxycinnamate, butylene glycol , octocrylene, benzoic acid, disodium, EDTA, prunus spinosa fruit extract , parfum, dehydroacetic acid , linalool, lecithin, geraniol, limonene, citronellol , biosaccharide, gum-1, rhizobian gum, sodium hyaluronate, tocopherol, citric acid, chlorphenesin , sodium benzoate, potassium sorbate, sodium hydroxide.
Reviews (13)
Not as good as previous formula
No, I don't recommend this
For some ridiculous reason they have rebranded the day face cream and removed the spf. Absolutely useless now. PLEASE CHANGE BACK, PURE!
Helpful?
Not as good as the previous formula
No, I don't recommend this
I have chosen to use this amazingly hydrating cream over other brands as it was a beautifully light absorbing clean smelling formula which seemed difficult to find as it was always sold out. BUT it has been repackaged and seems very different from the original and now lacks the moisturing qualities that I really loved, so sad that I can’t use it any more
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Sad no SPF and can’t read label
No, I don't recommend this
Been buying this cream for years. Sad the new version doesn’t include SPF, it was wonderful to have a light-feeling face product I could trust to moisturise and protect my skin at the same time. No fuss or extra layers of stuff on my face. Also, the packaging, why put white text onto a pale green/white background? I can’t even read what you’ve put on the label. From an colour contrast accessibility perspective that’s a massive fail. M&S, please revert to the formula and packaging we had before. I’m all for change when it adds value but I can’t see how this does.
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Very disappointed
No, I don't recommend this
I have been using this product for years and absolutely loved it. It has recently been rebranded and is now very disappointing. It is much thicker and harder to rub in . It has no SPF and smells completely different. I can't imagine why anyone thought it was a good idea to change such a lovely product. I have just wasted £16 and sadly won't be buying it again.why do you change things unnecessarily?
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Disappointed
No, I don't recommend this
I much prefer the super hydrate day cream that for some reason is no longer available. Difficult to get cream out of the container. Please bring back the Pure super hydrate day cream and night cream.
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Good for sensitive skin
Yes, I recommend this
Buy this for my 95year old mum with sensitive skin . She loves it
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Fabulous product !
Yes, I recommend this
This is a wonderful rich yet light moisturiser . Non greasy and instantly absorbed you can proceed to make up within a minute . The smell is fantastic ! Just like relaxing in a spa . Excellent value too, Top quality product on a par with others I’ve been spending 3 times as much on and this beats them all hands down . Told many friends about it . It’s a treat but realistically priced
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Not as good as original
No, I don't recommend this
So disappointed with this! I loved the original pure supper hydrate cream and regularly used it alongside other products in the range but this is a very different product. My skin feels dehydrated and irritated since using it, the cream feels very different and the ingredients don’t appear to be as ‘clean’. It also doesn't have any SPF in it. Nowhere near as good as the original and after using these products for months and months I’m very disappointed I’m going to have to find an alternative.
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Disappointed
No, I don't recommend this
This appears to be the new pure range. The moisturiser that had hundreds and hundreds and hundreds of five star reviews from customers saying this was a brilliant product and please don’t ever change it. Well here it is the new changed moisturiser with different ingredients (I have an old pot to compare it to), less natural ingredients and no sunscreen. Why? Also confused as to why my original review has been removed?
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Lovely face cream/ silly jar
Yes, I recommend this
I’ve purchased this cream for a few years and very happy with it. BUT what a silly shaped jar. An awkward shape for getting to the bottom!
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Nowhere near as good as used to be!
No, I don't recommend this
So disappointed with this. Was told in store, its the same product, just re-packaged.....whereas in reality its not a patch on the original Pure Super-Hydrate day cream, its a very different feel to the cream, different ingredients completely, doesn't give anywhere near the same level of result and doesn't have any SPF in it. Nowhere near as good as the original!
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Pure - why change?
No, I don't recommend this
This is the new day cream without SP protection. Why change a product that was so good? Why put the cream into a longer smaller jar which is less practical to use? Not impressed
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Replied
12 February 2025
Dear Customer Thank you for your feedback. The Pure Day Cream was reformulated to be 95% naturally derived while maintaining its nourishing benefits. While it no longer includes SPF, we’re developing a dedicated SPF product. The jar remains 50ml, but we appreciate your thoughts on the redesign. Kind regards Cindy Abrahams Your M&S Customer Support Registered office: Waterside House, 35 North Wharf Road, London, W2 1NW Registered Number: 214436 (England and Wales)
Great Product
Yes, I recommend this
Buy this product regularly,it is easy to use, good under makeup and has a pleasant fragrance
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