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Pure Abundance™ Volumizing Shampoo​ 200ml

Product code: T230056

Volumizing shampoo removes product build-up and excess oil. Soft gel texture transforms into a luxurious lather that enhances volume for fine hair.

Gently removes product build-up and excess oil 4X more voluminous hair* 3X shinier hair* Reduces breakage by 85%**

Product details

Item details

Formulated for fine hair. Safe for colour-treated hair.

100% Vegan. Naturally derived ingredients. Silicone free. Leaping Bunny Approved.

Free from silicone, mineral oil, synthetic fragrance, SLS/SLES.

*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.

**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.

More information

How to Use: Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed.

Follow with Volumizing Conditioning Rinse.

Purify with Pure Abundance™ Volumizing Shampoo

Volumize with Pure Abundance™ Volumizing Conditioning Rinse

Protect with Pure Abundance™ Volumizing Style-Prep

Style with Abundant Blowout

Product Size: 200 ml

Product Texture: Gel

Fine hair

Coloured hair

Normal hair

Oily hair

Silicone Free

AVEDA

Pure Abundance™ Volumizing Shampoo​ 200ml

£27

Free standard delivery over £75

Reviews (7)

3.0

29% Recommended this product

23 June 2026Lollypopo
Verified Purchase

Straw

No, I don't recommend this

Expected more from Aveda. This shampoo must be faulty as my hair was so matted after using it I had to practically use a whole bottle of conditioner to get a brush through it. At £27 a bottle your hair should be like silk after washing. There was no increase in volume.I will stick to the tried and tested Planctur 39 products.

Helpful?

08 June 2026Cal47
Verified Purchase

Good quality shampoo

Yes, I recommend this

This shampoo suits my short, fine hair giving extra volume.

Helpful?

02 June 2026Chilledout
Verified Purchase

Great for Fine Hair

My go to shampoo have used it for many years great for fine hair. Disappointed the price is the same but bottle now only 200ml

Helpful?

01 June 2026MumtoFizz
Verified Purchase

Excellent shampoo

I always use this shampoo. lovey scent and non-irritating. Gives good volume

Helpful?

03 May 2026Jenj6
Verified Purchase

Love it!

Yes, I recommend this

Great product. It helps my thin hair look thicker. Adds super volume.

Helpful?

19 April 2026Rose

Not the same since new formulation

Originally posted on Aveda UK

I had just discovered this range before the reformulation and I agree with the other negative reviews. The old formula of both shampoo and conditioner was excellent but both are now useless and no longer even have the lovely scent. It is also in TINY bottles. Please revert to the original product, it was the only thing which brought life and volume to my fine hair.

Helpful?

11 January 2026Gwyn

Appalling since the formula change

Originally posted on Aveda UK

I used this product for twenty years and loved it so much. Fabulous for my fine blow away hair. What on earth have you done? It horrible and doesn't clean as it did. Hard to rinse off. Please please please bring old one back. I can't use it. Need to find another product now

Helpful?

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