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Hooked 100% Clean Shampoo with Root-Locking Technology 295ml

Product code: T235607U

This 100% clean, sulfate-free, residue-free formula is perfect for all curl types. Hooked locks in your “locks” with a proprietary procapil blend that helps “anchor” hair preventing excessive shedding and breakage. This super gentle formula not only removes build-up from styling products, but it contains only those ingredients that easily rinse off, unlike most conditioning shampoos and co-washes. The hair and scalp are left clean and in optimal condition.

Hooked 100% Clean Shampoo with Root-Locking Technology 295ml

£26

£8.81 per 100ml

Free standard delivery over £75, otherwise from £3.99

Reviews (242)

4.7

29% Recommended this product

Mentions
17 August 2026RaeleighV

Refreshing shampoo

Originally posted on Colorwow

[This review was collected as part of a promotion.] Gives my hair a clean, fresh feeling without feeling like my curls are being stripped or dry. My hair feels fresh and soft after each wash day. Lathers really nicely without the heavy product build up feeling.

Helpful?

11 August 2026Liz G.

It works!

Originally posted on Colorwow

Yes, I recommend this

Finally found a shampoo that suits my hair and the smell is divine! Worth every penny!

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03 August 2026EmilyS

Love

Originally posted on Colorwow

[This review was collected as part of a promotion.] Love this shampoo. Rinses really nicely without leaving a residue. I can feel the diffidence in my curls after a couple of washed and really pleased with the look.

Helpful?

03 August 2026LuciaB

Very good

Originally posted on Colorwow

[This review was collected as part of a promotion.] This shampoo is brilliant, perfect t for curly hair. Easy to apply, easy to wash, without leaving any residues. Good value and amazing results. I love how my hair feels and look.

Helpful?

27 July 2026SandraK

Hair looks healthy after wash

Originally posted on Colorwow

[This review was collected as part of a promotion.] Easy to use, no strong scent. Controls frizzy hair and gives natural boost to my daughters curls. Easy to wash , doesnt leave residue ,lathers well. Keep the curls healthy and bouncy till next wash

Helpful?

18 July 2026AnaF

Love it

Originally posted on Colorwow

[This review was collected as part of a promotion.] I was given the opportunity to try this product in exchange for my honest opinion The shampoo smell smells amazing and you don’t have to use much to be able to lather on all the hair I’ve been using this for a couple of months and I still have shampoo left My hair feels light and bouncy

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14 July 2026BilliejoeJ

Nice

Originally posted on Colorwow

[This review was collected as part of a promotion.] My son loves this shampoo nice scent easy application makes hair look stunning once used everything else great packaging easy to use and to follow the instructions.

Helpful?

13 July 2026LeanneL

Need bigger bottle

Originally posted on Colorwow

[This review was collected as part of a promotion.] Good for the scalp feel good on the hair but the bottle isn't big enough for the price would like bigger bottle so you can use abit more to cover the whole head

Helpful?

08 July 2026RebekahW

Hair detox

Originally posted on Colorwow

[This review was collected as part of a promotion.] * Tested on 3b/3c Low porosity Afro hair* Nice packaging, easy to get the product out. Foamed reasonably well and left my hair super squeaky clean removing all build up and leaving my scalp fresh. I do feel like it did leave my hair feeling a little dry once it was all rinsed out.

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06 July 2026PatriciaS

Good product easy to use

Originally posted on Colorwow

[This review was collected as part of a promotion.] Packaging good made my hair soft the lather was good and my curls, really easy rinsing off, overall good product and so easy to use, well worth it.

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30 June 2026AntoniaK

VERY effective shampoo

Originally posted on Colorwow

[This review was collected as part of a promotion.] This DEFINITELY left my hair and scalp feeling squeaky clean! I’m not sure you necessarily need a second or third shampoo if you don’t have much product build up - possibly overkill - but very very effective as a cleansing product.

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29 June 2026SoreyaB

Amazing

Originally posted on Colorwow

[This review was collected as part of a promotion.] The results are amazing texture is great application is so easy and great rinsing is brilliant feels so nice would definitely recommend to anyone

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27 June 2026MichelleK

Hydrating

Originally posted on Colorwow

[This review was collected as part of a promotion.] The Hooked shampoo left my hair feeling thoroughly clean without stripping away any moisture. It lathered well, rinsed out easily and my curls still felt soft and hydrated instead of dry after washing. My hair feels stronger, shiny and the scent is Devine.

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27 June 2026AilishG

Great lather!

Originally posted on Colorwow

[This review was collected as part of a promotion.] Loved testing Color Wow’s 100% Clean Shampoo. Good sized bottle, a little goes a long way and you get a great lather. Not much scent but the conditioner that follows smells dreamy! So that makes up for it. Definitely a staple in my haircare routine.

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27 June 2026DOLLII

Amazing shampoo

Originally posted on Colorwow

[This review was collected as part of a promotion.] This shampoo has an excellent lather and smells yummy. Leaves my hair clean, fresh but not too stripped of hydration and moisture. I love the amount in the bottle as you don’t need too much to utilise it.

Helpful?

23 June 2026YasminP

It’s okay

Originally posted on Colorwow

[This review was collected as part of a promotion.] I think this shampoo is just okay. I don’t think it’s bad but I don’t think it is excellent either. It made my scalp and hair feel quite clean, but my hair also felt really dry either. The packaging is nice, it’s easy to squeeze out in the shower. My issue is that it doesn’t lather very well which is a feature that I would prefer in a shampoo.

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22 June 2026AmandaD

Great product

Originally posted on Colorwow

[This review was collected as part of a promotion.] This is a beautiful manageable product that rinces really well, leaves no residue. Hair smells beautiful and drys lovely. You wont be disappointed

Helpful?

21 June 2026EniolaA

Lathers very well

Originally posted on Colorwow

[This review was collected as part of a promotion.] Very easy to use and it did lather very well. The only thing to note is that as the same with most shampoos my hair left dry after rinsing. This it to be expected as shampoos are catatonic.

Helpful?

21 June 2026LornaB

Great shampoo

Originally posted on Colorwow

[This review was collected as part of a promotion.] Been looking for a shampoo that helps with my curls and this is great. Easy to apply, lathers up really well and smells amazing. Makes my curls looks amazing!

Helpful?

20 June 2026NicolaW

Life changer

Originally posted on Colorwow

[This review was collected as part of a promotion.] Colorado wow100%clean curl shampoo with root locking technology is the best shampoo I’ve ever used. Having Afro hair I have always found it hard to get foam and bubbles without using half a bottle of shampoo but now a small blob and I have a head full of foam😁😁 my hair felt lighter and weightless, there was no fizz and when rinsing my hair it was so soft and light. My hair felt 100% manageable and all my dullness had disappeared. What a life changer!!! Will never go back to normal shampoos

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