Hooked 100% Clean Shampoo with Root-Locking Technology 295ml
Product code: T235607U
This 100% clean, sulfate-free, residue-free formula is perfect for all curl types. Hooked locks in your “locks” with a proprietary procapil blend that helps “anchor” hair preventing excessive shedding and breakage. This super gentle formula not only removes build-up from styling products, but it contains only those ingredients that easily rinse off, unlike most conditioning shampoos and co-washes. The hair and scalp are left clean and in optimal condition.
Product details
More information
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How to Use: Apply it to wet hair and massage it into a lather. Rinse thoroughly and repeat. If you don’t achieve a rich foamy lather, your hair has a lot of build-ups and you may require a third shampoo application
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Product Size: 295 ml
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Curly hair
Ingredients
Aqua/water, sodium methyl 2-sulfolaurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroamphoacetate sodium methyl cocoyl taurate, glycerin, phenoxyethanol, disodium 2-sulfolaurate, fragrance/parfum, sodium cocoyl glycinate, sodium pca , peg-150 distearate, polyquaternium-22, aloe barbadensis leaf extract, chlorphenesin, ppg-2 hydroxyethyl cocamide, benzoic acid, trisodium ethylenediamine disuccinate, dehydroacetic acid, citric acid, hydrolyzed wheat starch, hydrolyzed wheat protein, butylene glycol, peg-40 hydrogenated castor oil, tocopheryl acetate, bha, ppg-26-buteth-26, peg-40, hydrogenated castor oil, apigenin, oleanolic acid, biotinoyl tripeptide-1, potassium sorbate.
Delivery, collection & returns
Delivery
Standard
UK Standard Delivery is available for £3.99 or free on orders over £75 (excluding furniture).
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
Store collection is free on all fashion, home and beauty orders.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyAbout Color Wow

With innovative formulas and numerous celebrity fans, award-winning hair brand Color Wow will solve your haircare woes and deliver a luxurious, on-trend finish.
Color WOW
Hooked 100% Clean Shampoo with Root-Locking Technology 295ml
£26
£8.81 per 100ml
Reviews (218)
Smells amazing!!!
Originally posted on influenster.com
[This review was collected as part of a promotion.] The shampoo really surprised me. I don’t usually have high expectations for shampoos but this one smells better than the rest of the products in the line. I can say this for most if not all of them too, but a little bit goes a long way.
Helpful?
Lathers and rinses well
Originally posted on influenster.com
[This review was collected as part of a promotion.] Excellent shampoo. It lathers up really well and works through all my curls effortlessly. Cleans thoroughly and rinses well. Leaves hair clean and curls, curly.
Helpful?
Just a shampoo
Originally posted on influenster.com
[This review was collected as part of a promotion.] This was a creamy shampoo, felt quite nourishing. Lathered well. I get less excited about a shampoo and feel the conditioner and stylers do more for my curls - this was nice, no issues with it, but also not groundbreaking - it’s just a shampoo! Love the rest of the range though.
Helpful?
Coconut shampoo
Originally posted on influenster.com
[This review was collected as part of a promotion.] Lovely coconut smelling shampoo. I used as part of the coco motion curl wow routine. Lathered up nicely and my hair and scalp felt clean after using without feeling stripped of moisture. I like that my hair doesn’t feel dry after using this shampoo as my hair can lack moisture. Hair feels strong too! I’ll definitely keep on using this product.
Helpful?
Perfect with the pre-shampoo!
Originally posted on influenster.com
[This review was collected as part of a promotion.] Honestly this lathers up perfectly after using the preshampoo and it’s part of the perfect routine to get some curl definition too! If you’re looking for a curly girl shampoo this is it!
Helpful?
Convenient to use and makes hair soft
Originally posted on influenster.com
[This review was collected as part of a promotion.] This makes my hair so manageable!!! It smells so light and fresh and my hair smells like it all day!!!! This product is definitely worth its price as it last very long!! It took me 4 months to finish one bottle as a little goes a long way. The packaging is so convinient especially when using it in shower!!!
Helpful?
Smells lovely & rinses easily, but it left my 3C curls feeling dry.
Originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product in exchange for my honest review. I liked the scent of this shampoo & it was easy to use. It leathered nicely, washed out without any struggle, & my scalp/hair did feel clean afterwards. But on my 3C curls, ➿ I found it a bit drying after rinsing, so it didn't give me the soft curl results I was hoping for. It may work better for someone who wants a very clean, lightweight wash, but for my curls I would need something more moisturising.
Helpful?
100% sulphate free curl shampoo
Originally posted on influenster.com
[This review was collected as part of a promotion.] I was already sold when I see that this was 100% Sulphate free. I love that this product helps with the reduction on hair loss and breakage. The foaminess of this shampoo makes my scalp feel so fresh and clean. After washing out the shampoo my hair feels silky and smooth allowing my brush to go straight through. With other shampoos I find that I still get tangling before using conditioner. I also love the sleek look of the bottle.
Helpful?
Works gently but is a little too small
Originally posted on influenster.com
[This review was collected as part of a promotion.] The shampoo worked great at gently cleaning my hair from all the product I had in it from before without stripping it out completely. My only concern is that the bottle seems quite small so I’m not sure how much I can use it on thick curly hair which is concerning with the price.
Helpful?
Ok
Originally posted on influenster.com
[This review was collected as part of a promotion.] Provides good hydration thanks to its humectant ingredients. Works well for dry, dull, or dehydrated hair. Lightweight formula that usually doesn't weigh hair down.
Helpful?
Root locking technology
Originally posted on influenster.com
[This review was collected as part of a promotion.] After using this shampoo my scalp had a really clean, fresh feeling without stripping my curls. The root‑locking technology seems to genuinely helps my curls stay springy and lifted. It’s gentle, foamy, and leaves my hair feeling healthy and light
Helpful?
Moisturizing shampoo that leaves the hair feeling soft and strengthened.
Originally posted on influenster.com
[This review was collected as part of a promotion.] I am in love with this shampoo. It doesn’t leave my hair brittle and stiff like other shampoos. It lifts my hair from the root, making it feel more voluminous. It lathers after about two washes, when majority of dirt and oil is out of the hair. It washes off the hair easily and leaves no residue. When used with the snag free conditioner, it leaves the hair feeling perfect.
Helpful?
Gave the best hydration to my hair ✨
Originally posted on influenster.com
[This review was collected as part of a promotion.] Very nice foam that got rid of all the oils in my hair. Very easy to apply all you need to do is click the top of the lid and just apply it to the scalp! Residue free and no breakage of my hair after using it. The package was very easy to open. The ingredients in this product made my hair feel so soft and hydrated
Helpful?
Great clean without frying my curls out!
Originally posted on influenster.com
[This review was collected as part of a promotion.] This shampoo cleanses really well without stripping my hair and smells gorgeous! My curls felt fresh, soft and bouncy after washing with no dry or crunchy feeling. It’s a lightweight formula that does not weigh down the curls allowing their natural volume.
Helpful?
Hair feels CLEAN
Originally posted on influenster.com
[This review was collected as part of a promotion.] Makes amazing lather and the hair feels SO clean after using it. Side effect, it’s helped me with dandruff as well. I don’t have to shampoo twice so it’s going to last a long time before buying a new bottle.
Helpful?
Good clarifying shampoo
Originally posted on influenster.com
[This review was collected as part of a promotion.] This shampoo did a really good job at clarifying my hair. It lathered really well and got rid of any residue build up in my hair without drying it out
Helpful?
Perfect curl shampoo
Originally posted on influenster.com
[This review was collected as part of a promotion.] Lovely hydrating shampoo. Easy to use and emulsifies well. I like the fact it helps detangle the hair further. Good value for money. It covers most of my hair and is wearable.
Helpful?
Brilliant!
Originally posted on influenster.com
[This review was collected as part of a promotion.] The consistency of this was really good! It's smelled great and left my hair feeling amazing without leaving a nasty residue in my hair. It left it feeling voluminous and weightless at the same time. I loved it. It's great value for money!
Helpful?
Full volume that actually lasts
Originally posted on influenster.com
[This review was collected as part of a promotion.] This shampoo provides genuine lift without making my hair feel stripped. This makes my hair feel light and bouncy whilst leaving my hair feeling clean and detangled. My hair looks thicker and fuller and it holds style much better throughout the day. I couldn't be happier with the results.
Helpful?
Light and buildup-free hair
Originally posted on influenster.com
[This review was collected as part of a promotion.] A lightweight, clean shampoo with great performance that strengthens roots, smells fresh, and keeps curls defined, healthy and buildup-free.
Helpful?
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