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Color WOW

Hooked 100% Clean Shampoo with Root-Locking Technology 295ml

£26

£8.81 per 100ml

Free standard delivery over £60

Product code: T235607U

This 100% clean, sulfate-free, residue-free formula is perfect for all curl types. Hooked locks in your “locks” with a proprietary procapil blend that helps “anchor” hair preventing excessive shedding and breakage. This super gentle formula not only removes build-up from styling products, but it contains only those ingredients that easily rinse off, unlike most conditioning shampoos and co-washes. The hair and scalp are left clean and in optimal condition.

Product details

More information

How to Use: Apply it to wet hair and massage it into a lather. Rinse thoroughly and repeat. If you don’t achieve a rich foamy lather, your hair has a lot of build-ups and you may require a third shampoo application

Product Size: 295 ml

Curly hair

Ingredients

Aqua/water, sodium methyl 2-sulfolaurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroamphoacetate sodium methyl cocoyl taurate, glycerin, phenoxyethanol, disodium 2-sulfolaurate, fragrance/parfum, sodium cocoyl glycinate, sodium pca , peg-150 distearate, polyquaternium-22, aloe barbadensis leaf extract, chlorphenesin, ppg-2 hydroxyethyl cocamide, benzoic acid, trisodium ethylenediamine disuccinate, dehydroacetic acid, citric acid, hydrolyzed wheat starch, hydrolyzed wheat protein, butylene glycol, peg-40 hydrogenated castor oil, tocopheryl acetate, bha, ppg-26-buteth-26, peg-40, hydrogenated castor oil, apigenin, oleanolic acid, biotinoyl tripeptide-1, potassium sorbate.

Delivery, collection & returns

Delivery

Standard

Free. We are currently experiencing longer delivery lead times.

Nominated Day

£5.99. We are currently experiencing longer delivery lead times.

Collection

Collect from store

Store collection is free on all fashion, home and beauty orders.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

About Color Wow

With innovative formulas and numerous celebrity fans, award-winning hair brand Color Wow will solve your haircare woes and deliver a luxurious, on-trend finish.

Reviews (72)

4.7

93% Recommended this product

Mentions
13 June 2025Joanne L.

Squeaky clean

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Using the colour wow curl products has given me the best results ever and lasts for days in between washes. Highly recommend

Helpful?

08 April 2025Fiona R.

Hair feels really soft after

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Hair feels really soft after use. Less frizz & more defined curls

Helpful?

14 February 2025Trudy C.

Love this

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] It takes a bit of getting use too with not lathering up but I would never use anything else now x

Helpful?

28 January 2025koran s.

Overrated

Originally posted on Colorwow

No, I don't recommend this

[This review was collected as part of a promotion.] Expensive with no significant advantage above any other shampoos I have used

Helpful?

13 December 2024Mary J.

Love it!!

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Best shampoo for curly hair that I ever had! No frizz!

Helpful?

08 December 2024smee
Verified Purchase

Great curl results

Yes, I recommend this

I love this shampoo, changes the way your hair feels

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

25 October 2024Victoria T.

Love it!

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] I love this shampoo! It works really well and leaves my hair and scalp feeling amazing!

Helpful?

11 October 2024Wilson, S.

Amazing shampoo

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Lovely smell, cleans brilliantly without stripping hair. Used it with the pre-shampoo. Really happy with this on my very fine wavy hair.

Helpful?

10 August 2024Karen S.

Granddaughter says this is the

Originally posted on Colorwow

Yes, I recommend this

Granddaughter says this is the best shampoo for her curly hair.

Helpful?

07 August 2024Carrie W.

Awesome!

Originally posted on Colorwow

Yes, I recommend this

Smells great! Makes my hair soft & shiny. Moisturizing good for curls. Great paired with the matching conditioner.

Helpful?

26 June 2024Gillian S.

Very pleased with this shampoo

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Very pleased with this shampoo and it's definitely helped my curls stay in longer. Very happy

Helpful?

15 June 2024Michaela C.

Really works

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Makes a huge difference to the amount of hair that sheds

Helpful?

14 June 2024Carol G.

Excellent

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] My hair was shredding badly and was getting me very stressed, the hooked shampoo has really helped I am now on my 3rd bottle and I love it .

Helpful?

03 June 2024Jacqueline K.

Worth the money

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] This shampoo makes my hair super clean but not feeling stripped and dry.

Helpful?

16 May 2024Tisha S.

Healthy

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Love the shampoo smells good leave shake feeling clean and healthy no frizz

Helpful?

04 May 2024Liz W.

Great Shampoo

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Really cares for my curls and I really lose a lot less hair fabulous

Helpful?

24 April 2024Audrey L.

The best curl shampoo

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] This shampoo is awesome! It has such a nice clean, feel to it. My hair is not only curly, but shiny! Love this product.❤️?

Helpful?

22 April 2024Connie H.

Oh yes on the WOW

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] The WOW is a big yes in my house. I love my curls. And the smell is to die for. Even my hair dresser loves color wow. She says I have found a great product line.

Helpful?

12 April 2024Michele L.

Ms Michele Lejeune

Originally posted on Colorwow

Yes, I recommend this

I thought that I had, for the FINAL TIME, purchased the answer to my VERY THIN, AND Very, VERY FINE HAIR, which takes a curl well enough, but they only stay curled for an equal amount of time, too!!! Imagine my utmost surprise when, with this product, my hair not only took the curl, but they remained (even without hair spray!!!) for the duration of the event I was planning on, and DID attend!!! OF COURSE, I ALSO HAD TO EXPLAIN WHY A NATURAL STRAWBERRY BLOND-HAIRED "BEAUTY" (as I was referred to at my 18th birthday... I was ahead of my time due to my birthday being right at the cut-off for just about everything!!!) but that also included the 'draft" which, of course, wouldn't have included me, anyway!!!),BUT, THIS PRODUCT DEFINITELY HELPED ME TO Regain A MORE YOUTHFUL APPEARANCE WHICH, AT 68 YEARS OF AGE, I SO DESPERATELY NEEDED!!! I HIGHLY RECOMMEND THIS PRODUCT AND PERSONALLY, KNOWENDLY DO SO VIGOROUSLY!!!

Helpful?

29 March 2024Tosha M.

Loved it

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] I love all of these products and have recommended to all my friends.

Helpful?

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