First Base Foundation 30ml

Lady on Beauty in Nottingham store helped me choose the correct shade, which I bought , and I love it. Easy to apply and leaves flawless finish. Only wish I looked at good as Joan herself

This foundation is just wonderful! A perfect colour match, it blends seamlessly. Even though my skin is quite oily, there are no shiny after effects and what's more amazing is that no powder is necessary. This product ticks all the boxes for me...well done Joan Collins and M&S for creating the perfect foundation.

I purchased on line and used the colour matches to get the shade I wanted. I was pleased that the on-line swatches were good enough for me to get the right colour. The makeup is a good quality and a little goes a long way which makes it good valkue for money. Very Happy

I wish they sold it or had samples in the smaller stores. I've ordered two colours online but neither are just right. I'm not risking it again and I can't get to a major town for a long time. It's a lovely product. Worth a try if you see it in store.

I love how it looks and feels when I apply it. It has low coverage and doesn't look like make up, which I love. It does not accentuate pores and wrinkles at any time throughout the day. But it only lasts for about 3-4h. I first start looking greasy and the foundation wears off in my t-zone. By the end of the day the make up wipe is nearly clean when I remove what's left on my face. If this was made to last on my skin, I would love it and £25 would be justified. For me, this was a waste of money.

This base foundation gives good coverage i have been using for over three years and it does not come off so easy through out the day like other foundations and one gets youthful light reflection. One tip i find good is Joan Collins said after applying to blot gently with a tissue.

This is a lovely foundation. Goes on very smoothly, medium coverage, lasts all day (I have normal to dry skin). I feel slightly too much product comes out with one pump, it's hard to get just a small amount, but the advantages of this lovely foundation outweigh this small gripe. Would repurchase. I think it would be good for sensitive skin also. It feels quite moisturizing.

I am now onto my second bottle. I have tried and used a lot of good named and expensive foundations, but find this one from Joan Collins covers redness on my chin and gives my face a nice glow.

If you select the right choice, then the colour is accurate for your skin tone. Very nice to apply and the coverage is good.

This is my second purchase of this Foundation,so I am obviously pleased with both the colour and the ease of application. It really does feel good. Very happy with the quality, and choice of colours.