The Women’s Denim Fit Guide
Choose a fit:
Barrel
Designed to curve gently into a subtle barrel shape from hip to hem, these jeans are cut with a flatteringly high waist and ankle-grazing length.
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Jeans for Your Body

Support act
Discover our Magic shaping jeans that flatten and sculpt your hips and tummy, giving you curves in all the right places.

Great shapes
With clever darts to lift and shape, no-gape waistbands and a choice of flattering leg shapes from skinny to bootcut, discover your best-ever fit.

Comfort is king
Thanks to our super soft and stretchy denim you’ll find every fit is just so comfy. We only use cotton that’s responsibly sourced, and by measuring the water in each wash, we’re careful with every drop.
M&S Fits in Focus

Barrel
If you want to make a statement, our curved barrel-leg jeans are the fit you need. With an exaggerated shape that curves out from the hip then in again towards the ankle, the barrel jean is one of our more fashion-forward silhouettes. Contrast the curved lines with slick tailoring and pair with ballet flats, trainers or ankle boots.
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Palazzo
Palazzo-style jeans are just as easy to wear as their closest relation — the wide-leg — and the same styling rules apply. Balance out the exaggerated shape with a fitted top and always tuck or half-tuck to give your waist definition. Palazzo jeans have a more flowing shape however, with more room through the hips and legs than the wide leg, so are ideal if you want a more relaxed look.
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Ivy Skinny
Designed to fit snugly, our skinny jeans are made with added stretch so as well as hugging your body, they’re super comfortable, too. Choose from low, high, or mid-rise depending on your preference. Or try our Magic fit: made with a sculpting stretch fabric that streamlines your shape and ‘holds’ you in, they’ll rapidly become your new best friend.
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Lily Slim
Love skinny jeans but want to wear something a little more forgiving? Giving you a sleek, elegant silhouette, slim-fit jeans are the perfect compromise between skinny and straight, skimming your curves rather than clinging too tightly. Equally perfect for casual weekend walks or dressing up for nights out, our range of slim-fit jeans is available in mid-rise and also our supportive Magic shaping fit.
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Sienna Straight
If you want to bypass the latest trends, and find a no-fuss pair for the every day, straight-leg jeans could be the answer. This timeless style suits all and is ideal if you want a streamlined look that’s not too figure hugging. Flattering and versatile, choose a classic indigo wash that’ll go with pretty much anything and you’ll have a wardrobe staple to wear on repeat.
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Mom
Inspired by jeans worn in the eighties and nineties, mom jeans are designed with a high-waist and a relaxed leg fit that tapers to the ankle, giving a modern-day twist to a vintage style. With a less slouchy design than boyfriend jeans, they can be dressed up or down depending on your plans. Team with a tucked-in tee and loafers for run-around days or heels and a blazer for after-work drinks.
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Boyfriend
Boyfriend jeans are the perfect easy-to-wear wardrobe staple for off-duty moments, with a roomy, relaxed fit inspired by men’s clothing. They sit lower on the waist than other styles, with a low or mid-rise, and have a slightly oversized fit and a classic, straight-cut, rather than tapered leg. Ideal for creating a laidback, yet feminine vibe, but can be smartened up instantly with a dressy top and heels.
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Eva Bootcut
A throwback to the noughties, bootcut jeans were once the uniform of everyone from WAGs to mums on the school run, and are now back firmly in vogue. This figure-flattering style hugs the hip and thigh, then flares out from the knee, and is unbeatable for making your legs look so much longer. Double up your denim and wear with Western-style boots for a fresh take on this classic fit.
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Magic Slim Flare
Cousin to the bootcut, but with a more relaxed fit through the hip and thigh, flared jeans have been firmly on the style map since the 1960s. With a flattering high waisted cut, wear with simple, fitted garments on top to let the jeans have the spotlight. Heels really lend themselves to this style of jeans: try sleek, heeled boots in the colder months, or chic kitten heels when the weather warms.
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Wide
Make a statement with a pair of wide leg jeans - the latest go-to style on the block. With a flattering waist-defining silhouette that hugs the hips, then flows out into a relaxed wide leg, these jeans are effortlessly versatile and deserve a place in every wardrobe. Whether you choose cropped or full-length the choice is yours. Wear with tops tucked or half-tucked in to define your shape, and team with everything from boots to sandals.
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Harper Cigarette
With a sleek, retro-style silhouette and a slim, straight leg that skims rather than hugs the body, cigarette-style jeans are the perfect halfway house between straight and skinny jeans. Choose a pair that sits just above your ankle, team with loafers or Mary Jane’s for the ultimate in dressed-down preppy chic.
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