The Women’s Denim Fit Guide
Choose a fit:
Wide Leg
With a flattering high-waisted silhouette that’s slim fitting at the hip and loose on the leg (not to mention incredibly comfy), choose from either cropped or full-length styles.
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Wide Leg
Make a statement with a pair of wide-leg jeans - the latest go-to style on the block. With a flattering waist-defining silhouette that hugs the hips, then flows out into a relaxed wide leg, these jeans are effortlessly versatile and deserve a place in every wardrobe. Whether you choose cropped or full-length the choice is yours. Wear with tops tucked or half-tucked in to define your shape and team with everything from boots to sandals.
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Boyfriend
Boyfriend jeans are the perfect easy-to-wear wardrobe staple for off-duty moments, with a roomy, relaxed fit inspired by men’s clothing. They sit lower on the waist than other styles, with a low or mid-rise, and have a slightly oversized fit and a classic straight leg. Ideal for creating a laidback, yet feminine vibe, they can be smartened up with an elevated top and heels.
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Barrel
If you want to make a statement, our curved barrel-leg jeans are the fit you need. With an exaggerated shape that curves out from the hip then in again towards the ankle, the barrel jean is one of our more fashion-forward silhouettes. Contrast the curved lines with slick tailoring and pair with ballet flats, trainers or ankle boots.
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Carrot
Carrot jeans are loose around the hips and thighs, with a gradually tapering leg in a narrow, ankle-grazing length. A contemporary flattering fit, they’re a roomier option than skinny jeans and have a high waist and added stretch for comfort. Team with ballet pumps or loafers and wear with waist-length tops to keep the proportions right.
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Mom
Inspired by jeans worn in the eighties and nineties, mom jeans are designed with a high-waist and a relaxed leg fit that tapers to the ankle, giving a modern-day twist to a vintage style. With a less slouchy design than boyfriend jeans, they can be dressed up or down depending on your plans. Team with a tucked-in tee and loafers for run-around days or heels and a blazer for after-work drinks.
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Flare
Cousin to the bootcut but with a more relaxed fit through the hip and thigh, flared jeans have been firmly on the style map since the 1960s. With a flattering high-waisted cut, wear with simple, fitted garments on top to let the jeans have the spotlight. Heels lend themselves to this style of jeans: try sleek, heeled boots in the colder months, or chic kitten heels when the weather warms.
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Straight
If you want to bypass the latest trends and find a no-fuss pair for every day, straight-leg jeans could be the answer. This timeless style suits all and is ideal if you want a streamlined look that’s not too figure hugging. Choose a classic (and flattering) indigo wash that’ll go with pretty much anything and you’ll have a wardrobe staple to wear on repeat.
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Skinny
Designed to fit snugly, our skinny jeans are made with added stretch so as well as hugging your body, they’re super comfortable, too. Choose from low, high, or mid-rise depending on your preference and they’ll rapidly become your new go-to. Both light and dark washes can be dressed up or down, think T-shirts for casual days and a sharp blazer for after-dark drinks.
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