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Baby wearing a floral top and denim romper with the M&S Peter Rabbit toy




Editor’s Pick: the insiders’ must-haves



Kidswear editor


Peter Rabbit is one of our most popular baby ranges for gifting... and snuggling

Hop little bunnies, hop, hop, hop... Bunny rabbits are a perennial favourite with children, and none more so than the beloved Beatrix Potter character Peter Rabbit. Our Peter Rabbit toy makes the perfect present for little ones (he comes as a comforter, too, as does his sister Flopsy), but did you know he also adorns our kids’ clothing? From cosy cardigans with a simple Peter motif to this too-cute baby girl dress with appliqued carrots, our range also includes PJs, rompers, sleepsuits and slippers. Whatever you choose, it will be sure to spark a life-long love affair with one of the greatest book characters of all time.
Hop to it   Peter Rabbit soft toy

“This CHEEKY Peter Rabbit makes a
wonderful gift to cherish forever”