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Taking the kids away this year? Fun designs, cool accessories and hi-tech innovations mean our beachwear is set to make a splash this summer

Shop kids’ holiday shop

Splash-ready swimwear

Holidays stay with kids long after they’ve returned home. Now we’ve introduced Xtra Life Lycra technology, their swimwear is as long-lasting as their memories.

Shop girls’ swimwear  Shop boys’ swimwear

Girl in navy blue swimsuit on the beach

Flip-flop fun

There’s nothing like flip-flops for feeling the sand between your toes. This star-spangled pair comes with a heel strap, making them easy to walk, or, indeed, run in.

Shop boys’ flip-flops  Shop girls’ sandals

Kids’ blue flip-flops with back support

Dry in a flash

Say goodbye to soggy swimwear. Our trunks are made from quick-drying fabrics, while our towelling tops will keep shivering little tummies warm.

Shop boys’ swimwear

Boy jumping off boat in towelling top and swimming trunks

Versatile style

The beach offers kids the chance to experiment with their look, and our holidaywear range features bright colours and flowing shapes that can be easily pulled off if they fancy a dip.

Shop kids’ holidaywear

Multi-coloured tiered girls’ beach dress

Safety first

It’s important to keep little ones protected and our Safe In The Sun swimwear comes in UPF50+ resistant fabric, allowing you to lie back, relax and enjoy your holiday.

Shop girls’ swimwear  Shop boys’ swimwear

Girl in colourful stay safe UV-protection all-in-one swimsuit

Prints in the sand

From quirky and colourful to classic and cool, there’s no better time than a beach holiday to mix up their look with a fun, new print.

Shop kids’ holidaywear

Boys and girls in colourful beachwear

Head gear

Not only do hats protect against the sun, they’re also a chic addition to any outfit. While the straw boater is on-trend, active kids might prefer a classic cap.

Boys’ accessories  Girls’ accessories

Kids’ straw boater beach hat

Comfort is key

Kids need to kick back and relax on holiday too – and their look should reflect this. Be sure to put them in comfy clothes that won’t hold them back from having fun.

Shop kids’ holidaywear

Boy in yellow T-shirt and printed trunks on the beach

Lookin’ good

Our sunglasses come in all shapes, sizes and shades, and provide UVA, UVB and UV400 protection, as well as a serious dose of glamour to their summer look.

Boys’ accessories  Girls’ accessories

Kids’ blue UV-protection sunglasses

Surf’s up

We use fabrics that are high quality and chlorine-resistant, so, whether they’re jumping in a pool or riding a wave, their swimwear will stay looking sharp.

Shop boys’ swimwear

Boy in long printed trunks with a surfboard on the beach



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