Root Cover Up For Red Hair 2.1g
Product code: T231027U
The ground-breaking innovative formula makes color wow root cover up the next handheld device to change your life. Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.
Product details
More information
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How to Use: Apply to dry hair
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Load up small end of brush with powder
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Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion
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Apply more powder as needed
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To extend highlights, use side edge of small brush
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Lightly dust off any excess powder with wide end of brush
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Fast, easy mineral powder formula. No mess, just press
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Water-resistant formula – you can even swim in it
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Never stiff or sticky, looks totally natural. No waxes, dyes or parabens
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Product Size: 2.1 g
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Coloured hair
Ingredients
Talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl, stearoyl stearate, ethylhexyl palmitate, silica, aluminum starch, octenylsuccinate, pentaerythrityl tetraisostearate, zea mays, starch, kaolin, phenoxyethanol, triethoxycaprylylsilane, dimethicone, tin oxide, ci 77491 (iron oxides), ci 77499 (iron oxides), ci , 77492 iron oxides), ci 77891 (titanium dioxide).
Delivery, collection & returns
Delivery
Standard
UK Standard Delivery is available for £3.99 or free on orders over £75 (excluding furniture).
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
Store collection is free on all fashion, home and beauty orders.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyAbout Color Wow

With innovative formulas and numerous celebrity fans, award-winning hair brand Color Wow will solve your haircare woes and deliver a luxurious, on-trend finish.
Color WOW
Root Cover Up For Red Hair 2.1g
£29.50
£14.05 per g
Reviews (439)
Good Cover Up
Originally posted on Colorwow
Yes, I recommend this
Nice root for thinning hair leaves my hair looking and feeling thicker, the coverage stays put until you’ve washed your hair.
Helpful?
Works for me!
Originally posted on Colorwow
Yes, I recommend this
Used this on 5% greys for years without bothering to dye the lengths as this did so well. I use it after spraying my face with setting spray and I think that helps it stick to my hair too (I don’t spray the hair deliberately!! It just goes around my hairline).
Helpful?
Quite good
Originally posted on Colorwow
I have my roots coloured at the salon then I bought this to cover greys inbetween it does cover but I find it can leave unbleandid lines of colour and can make hair feel drier
Helpful?
Root cover up
Originally posted on Colorwow
Yes, I recommend this
I have been used the root cover up since covid. I used to have my hair done every 4 weeks but now I can go 8 weeks before I have to go to hairdressers. Highly recommend.
Helpful?
Do not buy!!!
Originally posted on Colorwow
No, I don't recommend this
I’m really disappointed with the Wow hair root cover-up. I ordered the black shade hoping it would cover my greys between colour appointments, but it didn’t work at all. The product barely showed up on my hair and it looked like it wasn’t even touching the grey hairs, no matter how carefully I tried to apply it.For something that’s quite expensive, I expected much better coverage. Unfortunately, it didn’t blend, didn’t stick to the greys, and didn’t make any visible difference. It honestly felt like a waste of money.I would not buy this again and I wouldn’t recommend it to anyone looking to cover greys quickly. Very disappointed with Wow.
Helpful?
Really rate this!
Originally posted on Colorwow
Yes, I recommend this
Easy application, good appearance better than those sprays!
Helpful?
Best coverage
Originally posted on Colorwow
Yes, I recommend this
So easy to use and has the best coverage for my roots !!
Helpful?
Root cover up
Originally posted on Colorwow
Yes, I recommend this
Lovely product, given me a new confidence in my appearance.
Helpful?
Going to be expensive!
Originally posted on Colorwow
No, I don't recommend this
Good coverage and lasts until next hair wash. But, need to use a lot more product than expected. It is not going to last long and will be expensive to continue.
Helpful?
Brilliant
Originally posted on Colorwow
Yes, I recommend this
I love this root cover, if I don’t have time to dye my hair this covers up the grey really naturally. Also very quick and easy
Helpful?
Very disappointed
Originally posted on Colorwow
No, I don't recommend this
I use a lot of Wow products and I have been so disappointed with with the Root Cover up in Dark blonde
Helpful?
Great coverage
Originally posted on Colorwow
Yes, I recommend this
First time using this product excellent coverage and easy to use
Helpful?
Brilliant
Originally posted on Colorwow
Yes, I recommend this
Have bought before, great for blending in my greys!
Helpful?
No use :(
Originally posted on Colorwow
No, I don't recommend this
I purchased the blonde cover up but it had absolutely no effect. I couldn’t see it at all. I love colour wow products but this was an expensive waste of money sadly :(
Helpful?
Waste of money
Originally posted on Colorwow
No, I don't recommend this
Purchased platinum blonde to blend my regrowth where my ‘money piece’ at front is. Absolutely useless - looks like a good match but I don’t get near results I’ve seen on promotion videos and picture. Don’t waste your money. Must say though, other hair products are brilliant.
Helpful?
I had this for years
Originally posted on Colorwow
Yes, I recommend this
This product is brilliant and lasts for ages, mine lasted so long my husband was clearing out the bathroom cabinet and thought I no longer used it and through it out, almost ended in divorce 😂
Helpful?
Watch out for the colour of your nails!
Originally posted on Colorwow
I loved the colour and it totally works BUT it dyed my BIAB nails brown. I had out my hands through my hair and the next day noticed my nails had been dyed as well which has made me annoyingly reluctant to try it again
Helpful?
Touch up
Originally posted on Colorwow
Yes, I recommend this
[This review was collected as part of a promotion.] Overall pleased with the product, takes some time to do ,as you have to press it on not sweep it, I did find that there was some transfer but with practice im hoping to master the application. Would recommend.
Helpful?
Blow dry products
Originally posted on Colorwow
[This review was collected as part of a promotion.] I used two. They sped up the drying process and left my hair feeling light and glossy. They are grest
Helpful?
5 Stars
Originally posted on Colorwow
Yes, I recommend this
This product is great to cover up but works out expensive as i use it daily.
Helpful?
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