Root Cover Up For Medium Brown Hair 2.1g
Product code: T232427U
The ground-breaking innovative formula makes color wow root cover up the next handheld device to change your life. Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.
Product details
Item details
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Cover. Highlight. Thicken. Perfect
More information
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Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush
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Fast, easy mineral powder formula. No mess, just press
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Water-resistant formula, you can even swim in it
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Never stiff or sticky, looks totally natural. No waxes, dyes or parabens
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Product Size: 2.1 g
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Coloured hair
Ingredients
Synthetic fluorphlogopite, talc, mica, octyldodecyl stearoyl, stearate, ethylhexyl palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch, octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylylsilane, ci 77499 (iron oxides), ci 77491 (iron oxides), ci 77891 (titanium dioxide).
Delivery, collection & returns
Delivery
Standard
UK Standard Delivery is available for £3.99 or free on orders over £75 (excluding furniture).
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
Store collection is free on all fashion, home and beauty orders.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyAbout Color Wow

With innovative formulas and numerous celebrity fans, award-winning hair brand Color Wow will solve your haircare woes and deliver a luxurious, on-trend finish.
Color WOW
Root Cover Up For Medium Brown Hair 2.1g
£29.50
£14.05 per g
Reviews (480)
Between salon appointments relief!
Originally posted on Colorwow
Yes, I recommend this
I always hate the between salon appointment weeks 3 and 4 when my roots really start to show. I purchased this in the advice of my stylist and I’m so impressed! It completely covered my line of regrowth and looked so natural. My root embarrassment is now gone forever!
Helpful?
Root Cover Up is excellent
Originally posted on Colorwow
Yes, I recommend this
I was dubious about how effective the Root Cover Up would be - but I was SO wrong! It is easy to use and despite going swimming it stayed in place and my dark roots remained hidden. Great product
Helpful?
Great product
Originally posted on Colorwow
Yes, I recommend this
Covers my roots so well and allows me to go longer between each dye
Helpful?
Colour WOW Root Cover
Yes, I recommend this
Very good! Cover grey hair well & patchy areas. Highly reccommend
Helpful?
Good Cover Up
Originally posted on Colorwow
Yes, I recommend this
Nice root for thinning hair leaves my hair looking and feeling thicker, the coverage stays put until you’ve washed your hair.
Helpful?
Works for me!
Originally posted on Colorwow
Yes, I recommend this
Used this on 5% greys for years without bothering to dye the lengths as this did so well. I use it after spraying my face with setting spray and I think that helps it stick to my hair too (I don’t spray the hair deliberately!! It just goes around my hairline).
Helpful?
Good coverage
Yes, I recommend this
Have been using this product for a few years and change the colour as my own hair colour changes the only hair product that works for me
Helpful?
Quite good
Originally posted on Colorwow
I have my roots coloured at the salon then I bought this to cover greys inbetween it does cover but I find it can leave unbleandid lines of colour and can make hair feel drier
Helpful?
Root cover up
Originally posted on Colorwow
Yes, I recommend this
I have been used the root cover up since covid. I used to have my hair done every 4 weeks but now I can go 8 weeks before I have to go to hairdressers. Highly recommend.
Helpful?
Do not buy!!!
Originally posted on Colorwow
No, I don't recommend this
I’m really disappointed with the Wow hair root cover-up. I ordered the black shade hoping it would cover my greys between colour appointments, but it didn’t work at all. The product barely showed up on my hair and it looked like it wasn’t even touching the grey hairs, no matter how carefully I tried to apply it.For something that’s quite expensive, I expected much better coverage. Unfortunately, it didn’t blend, didn’t stick to the greys, and didn’t make any visible difference. It honestly felt like a waste of money.I would not buy this again and I wouldn’t recommend it to anyone looking to cover greys quickly. Very disappointed with Wow.
Helpful?
Really rate this!
Originally posted on Colorwow
Yes, I recommend this
Easy application, good appearance better than those sprays!
Helpful?
no samples to try in my local store
The product is probably good but my problem was I went into my local store to have a look and they didn’t have any samples in my hair colour to test. I ordered what I thought was right for me and it’s totally wrong. I’ve just wasted a lot of money on something I can’t use. I’m sure it would work in the right shade because it’s well pigmented but I didn’t have that option
Helpful?
Best coverage
Originally posted on Colorwow
Yes, I recommend this
So easy to use and has the best coverage for my roots !!
Helpful?
Root cover up
Originally posted on Colorwow
Yes, I recommend this
Lovely product, given me a new confidence in my appearance.
Helpful?
Going to be expensive!
Originally posted on Colorwow
No, I don't recommend this
Good coverage and lasts until next hair wash. But, need to use a lot more product than expected. It is not going to last long and will be expensive to continue.
Helpful?
Wow!
Yes, I recommend this
Does what it says and a good cover up when waiting for next appointment. Lasts a long time so don’t need to buy it too often.
Helpful?
Good but not amazing
Yes, I recommend this
Doesn't cover greys as much as I'd like but takes the edge off doesn't dry my hair out like cover-up spray tends to so on that basis I will continue to buy
Helpful?
Brilliant
Originally posted on Colorwow
Yes, I recommend this
I love this root cover, if I don’t have time to dye my hair this covers up the grey really naturally. Also very quick and easy
Helpful?
Very disappointed
Originally posted on Colorwow
No, I don't recommend this
I use a lot of Wow products and I have been so disappointed with with the Root Cover up in Dark blonde
Helpful?
Great coverage
Originally posted on Colorwow
Yes, I recommend this
First time using this product excellent coverage and easy to use
Helpful?
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