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Root Cover Up For Medium Brown Hair 2.1g

Product code: T232427U

The ground-breaking innovative formula makes color wow root cover up the next handheld device to change your life. Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

Product details

Item details

Cover. Highlight. Thicken. Perfect

More information

Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush

Fast, easy mineral powder formula. No mess, just press

Water-resistant formula, you can even swim in it

Never stiff or sticky, looks totally natural. No waxes, dyes or parabens

Product Size: 2.1 g

Coloured hair

Color WOW

Root Cover Up For Medium Brown Hair 2.1g

£29.50

£14.05 per g

Colour

Free standard delivery over £75

Reviews (480)

4.2

80% Recommended this product

Mentions
21 May 2026Janet J.

Between salon appointments relief!

Originally posted on Colorwow

Yes, I recommend this

I always hate the between salon appointment weeks 3 and 4 when my roots really start to show. I purchased this in the advice of my stylist and I’m so impressed! It completely covered my line of regrowth and looked so natural. My root embarrassment is now gone forever!

Helpful?

20 May 2026Sheila W.

Root Cover Up is excellent

Originally posted on Colorwow

Yes, I recommend this

I was dubious about how effective the Root Cover Up would be - but I was SO wrong! It is easy to use and despite going swimming it stayed in place and my dark roots remained hidden. Great product

Helpful?

20 May 2026Melanie C.

Great product

Originally posted on Colorwow

Yes, I recommend this

Covers my roots so well and allows me to go longer between each dye

Helpful?

17 May 2026CMR1234
Verified Purchase

Colour WOW Root Cover

Yes, I recommend this

Very good! Cover grey hair well & patchy areas. Highly reccommend

Helpful?

14 May 2026Trisha C.

Good Cover Up

Originally posted on Colorwow

Yes, I recommend this

Nice root for thinning hair leaves my hair looking and feeling thicker, the coverage stays put until you’ve washed your hair.

Helpful?

23 April 2026Helen M.

Works for me!

Originally posted on Colorwow

Yes, I recommend this

Used this on 5% greys for years without bothering to dye the lengths as this did so well. I use it after spraying my face with setting spray and I think that helps it stick to my hair too (I don’t spray the hair deliberately!! It just goes around my hairline).

Helpful?

21 April 2026Venn76
Verified Purchase

Good coverage

Yes, I recommend this

Have been using this product for a few years and change the colour as my own hair colour changes the only hair product that works for me

Helpful?

18 March 2026Natalie I.

Quite good

Originally posted on Colorwow

I have my roots coloured at the salon then I bought this to cover greys inbetween it does cover but I find it can leave unbleandid lines of colour and can make hair feel drier

Helpful?

13 March 2026Dawn D.

Root cover up

Originally posted on Colorwow

Yes, I recommend this

I have been used the root cover up since covid. I used to have my hair done every 4 weeks but now I can go 8 weeks before I have to go to hairdressers. Highly recommend.

Helpful?

10 March 2026Natalie

Do not buy!!!

Originally posted on Colorwow

No, I don't recommend this

I’m really disappointed with the Wow hair root cover-up. I ordered the black shade hoping it would cover my greys between colour appointments, but it didn’t work at all. The product barely showed up on my hair and it looked like it wasn’t even touching the grey hairs, no matter how carefully I tried to apply it.For something that’s quite expensive, I expected much better coverage. Unfortunately, it didn’t blend, didn’t stick to the greys, and didn’t make any visible difference. It honestly felt like a waste of money.I would not buy this again and I wouldn’t recommend it to anyone looking to cover greys quickly. Very disappointed with Wow.

Helpful?

16 February 2026D M.

Really rate this!

Originally posted on Colorwow

Yes, I recommend this

Easy application, good appearance better than those sprays!

Helpful?

13 February 2026Jane1967 hinch
Verified Purchase

no samples to try in my local store

The product is probably good but my problem was I went into my local store to have a look and they didn’t have any samples in my hair colour to test. I ordered what I thought was right for me and it’s totally wrong. I’ve just wasted a lot of money on something I can’t use. I’m sure it would work in the right shade because it’s well pigmented but I didn’t have that option

Helpful?

09 February 2026Lorraine D.

Best coverage

Originally posted on Colorwow

Yes, I recommend this

So easy to use and has the best coverage for my roots !!

Helpful?

02 February 2026vikki m.

Root cover up

Originally posted on Colorwow

Yes, I recommend this

Lovely product, given me a new confidence in my appearance.

Helpful?

24 January 2026Deborah B.

Going to be expensive!

Originally posted on Colorwow

No, I don't recommend this

Good coverage and lasts until next hair wash. But, need to use a lot more product than expected. It is not going to last long and will be expensive to continue.

Helpful?

27 December 2025Untenable
Verified Purchase

Wow!

Yes, I recommend this

Does what it says and a good cover up when waiting for next appointment. Lasts a long time so don’t need to buy it too often.

Helpful?

21 December 2025MSH01
Verified Purchase

Good but not amazing

Yes, I recommend this

Doesn't cover greys as much as I'd like but takes the edge off doesn't dry my hair out like cover-up spray tends to so on that basis I will continue to buy

Helpful?

08 December 2025Lucy K.

Brilliant

Originally posted on Colorwow

Yes, I recommend this

I love this root cover, if I don’t have time to dye my hair this covers up the grey really naturally. Also very quick and easy

Helpful?

02 December 2025Marilyn C.

Very disappointed

Originally posted on Colorwow

No, I don't recommend this

I use a lot of Wow products and I have been so disappointed with with the Root Cover up in Dark blonde

Helpful?

24 November 2025shelly u.

Great coverage

Originally posted on Colorwow

Yes, I recommend this

First time using this product excellent coverage and easy to use

Helpful?

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