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STYLE ADVICE

FIND YOUR PERFECT PAIR OF JEANS

STYLE ADVICE

FIND YOUR PERFECT PAIR OF JEANS

We love denim, whatever the season. Discover our guide to the best jeans for women and look effortlessly cool this spring

 

Pump up the volume

The bigger, the better is our motto when it comes to finding our dream jeans this spring. There’s no question that looser styles with a wider leg are having something of a fashion moment – in fact, our best-selling wide-leg jeans are flying off the shelves. The good news is that wide-leg jeans are surprisingly versatile. We love them with white trainers and a simple t-shirt for every day, but they also work brilliantly with a going-out top and strappy heels for evening plans. If you want something a little more streamlined, try a Mom or flared jean. All have a more relaxed fit than your traditional straight or skinny jean but are a subtler take on the voluminous trend.

Shop the wide-leg jeans

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HOW TO WEAR WIDE-LEG JEANS

Tried and true

So if wide-leg jeans are the in thing, are skinny jeans still in style? If you’re never out of your skinnies, relax. To keep them looking modern the trick is to wear them with classic items: pair with loafers and a classic trench, for a smart, off-duty look that never goes out of style. Skinny jeans and trainers will also always be a perfect match, making them an easy choice for the everyday.

We’re huge fans of our Ivy skinny jeans, which have a mid-rise waist and ankle-grazing hems for a flattering length.

Shop Ivy skinny jeans

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STYLE SKINNY JEANS FOR EVERYDAY

Dress with flare

Meet the most flattering jeans on the block: the slim flare. Perfect for giving you the illusion of endless legs and streamlined hips, they’ll be your new go-to this year. With a high-waisted design that flares gently from the knee, these jeans work perfectly over boots with a block or kitten heel – and even your favourite trainers for dress-down days. Make it a double with a denim shirt (choose a slightly different wash for contrast) and sharpen up with slingbacks for an enviably chic noughties vibe.

Shop the slim flare jeans

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WHAT TO WEAR WITH FLARED JEANS

We’re making denim differently

We only use cotton that’s responsibly sourced, and by measuring the water in each wash, we’re careful with every drop. Discover more about it here.

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Words: Sarah Lafarge and Emily Sutherland

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