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Prai 24K GOLD skincare

 

Editor’s

Pick+

Editor’s Pick: the insiders’ must-haves

19.10.2019

DULCIE EMERSON

Deputy fashion and beauty editor

GOLD-STANDARD SKINCARE

Achieve a luminous, youthful glow with Prai’s powerful new 24K Gold range

Want to know the secret to brighter, firmer and more radiant skin? Of course, you do. The answer is gold. Yes, really. 24K gold, one of nature’s most precious metals, is an in-demand skincare ingredient thanks to its powerful antioxidant, anti-inflammatory properties. Prai’s cult-favourite 24K Gold Collection is now available at M&S and promises to help you achieve lit-from-within skin in time for party season. The everyday Wrinkle Repair Crème and Wrinkle Repair Serum target fine lines while turbocharging the skin regeneration process, dramatically improving elasticity. Apply a couple of drops of the Precious Oil Drops in the morning for a day-long glow that’ll give your favourite selfie filter a run for its money. And when those late nights roll in, keep the Concentrate Retinol + overnight serum on your bedside table to soften, smooth and boost cell turnover while you get your beauty sleep.
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