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Prai 24K Gold skincare




Editor’s Pick: the insiders’ must-haves



Deputy fashion & beauty editor


Prai’s powerful new 24K Gold range is the ultimate beauty indulgence

Want to know how to spoil your mum rotten this Mother’s Day? The answer is gold. Yes, really. 24K gold, one of nature’s most precious metals, is an in-demand skincare ingredient thanks to its powerful antioxidant and anti-inflammatory properties. The cult-favourite 24K Gold Collection from Prai promises to help you achieve lit-from-within skin for spring. The everyday Wrinkle Repair Crème and Wrinkle Repair Serum target fine lines while turbocharging the skin regeneration process, dramatically improving elasticity. Tell her to apply Precious Oil Drops in the morning for a day-long glow. And as an added bonus, you can save £10 when you spend £50 across beauty.
Go for gold   Shop all Prai

“Wrinkle-repair products
with serious SHELFIE appeal?
We’re sold