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M&S, ITV and Veg Power

We’re proud to work with Veg Power, a national campaign with ITV to help kids eat more healthily. Read on for recipe inspiration, tips and fun games

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M&S is proud to be working with ITV and Veg Power, a nationwide initiative to encourage kids to eat more vegetables. In partnership with six major supermarkets, we’re on a mission to inspire kids to see the fun side of veggies. The campaign tells them that vegetables are taking over the world, and there’s only one way to stop them: eat them to defeat them! Kids can hunt down a different vegetable each week, so why not download the interactive pack and head to your nearest M&S, where you’ll find the best quality veggies for them to hunt down, at everyday low prices. Get a taste of the campaign with the advert, below, then try our kid-approved, veg-packed recipe ideas

Recipe inspiration

Make eating veggies fun with these tasty ideas for kids. Don’t forget to visit your nearest M&S to find all the ingredients you need, at fantastic everyday low prices

Monster crunch crudités

For the beetroot dip
4 cooked beetroots, quartered
2-3 tbsp natural yoghurt
A handful of mint leaves, chopped
A squeeze of lemon juice

To serve
Sugar snap peas
Cooked broccoli
Black olives

To make the dip, blitz all the ingredients in a food processor until smooth. Cut the veggies into shapes and arrange in a lunchbox in a face shape, then serve with the dip.

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Superhero pasta sauce

Olive oil
1 large onion, chopped
2 celery sticks, chopped
2 carrots, chopped
2 small leeks, chopped
2 peppers, deseeded and chopped
½ butternut squash (600g) diced into cubes (no need to peel)
3 x 400g tins chopped tomatoes
4 cloves of garlic, peeled and finely sliced
A dash of Worcestershire sauce
A handful of fresh basil
300g M&S high-fibre fusilli

Put a large pan over a medium heat and add 2 tbsp olive oil. Add the onion, celery, carrots, leeks, peppers, squash and garlic. Season, then sweat over a medium heat, covered, for around 25 minutes, until the vegetables are soft. Add the tomatoes, then half fill each tin with water, swirl around and add to the pan. Simmer for 25 minutes, until reduced. Meanwhile, cook the pasta. Serve the sauce with pasta and fresh basil on top, then save the remainder in a jar.

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Tortilla pizza faces

4 wholewheat tortilla wraps
Olive oil
2 garlic cloves
1 400g tin plum tomatoes
1 tbsp balsamic vinegar
1 ball of mozzarella
½ red onion
Cherry tomatoes, halved
Yellow peppers

Preheat the oven to 220°C/200°C fan/gas mark 7. Make a quick tomato sauce by heating 1 tbsp olive oil in a frying pan over a medium heat, then simmering the garlic until just golden. Add the tinned tomatoes and simmer for 5-10 minutes, until reduced a little. Blitz with a hand blender. Allow to cool. Arrange the tortillas on a work surface and spread each with a thin layer of the tomato sauce mixture. Decorate with the vegetable toppings in designs of your choice. Bake for 5-7 minutes until the cheese has melted.

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Food inspiration

Emma Willis, Paddy McGuinness, Amanda Holden and Rochelle Humes in the M&S tasting kitchen

What’s new at M&S Food

Our celebrity foodies are the first to try the latest dishes to hit the shelves at M&S Food

Watch the video

Kale and almond salad

Veggie superstars

Discover the vibrant and veg-packed dishes from our fuss-free Food to Order service

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Gado gado salad

Recipe ideas

Visit our recipe app for lots of tasty inspiration, like this veg-packed gado gado salad

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