A beginner guide to red wine
Senior Food Editor
Heather Taylor
Red wine 101
Whether you’re into juicy Cabernet Sauvignon, a light Pinot Noir or a rich, spicy Rioja, there’s a spectrum of red wines in an array of flavours and styles from around the world to discover.
Keep reading to understand the type of red in your glass, tips on how to store and serve, and which foods to pair with red wine, plus our in-house wine experts’ insider recommendations for the best bottles to try.

What are the different types of red wine?
Red wine is made from red grape varieties. The grapes are fermented with their skins.
“There's a spectrum of flavours, from red berries and red fruits, as you’d find in Pinot Noir, into darker fruits, such as blackberries and blueberries as you'd get in a Malbec,” says M&S senior wine buyer and Master of Wine, Dror Nativ.
Red wines also come with lower or higher tannin. "Tannin comes from the skin of the grapes," says Dror. "It's a drying sensation around the gums – like unripe fruit or strong tea. Some grape varieties, like Grenache, are naturally lower in tannin, while others, like Cabernet Sauvignon, are naturally higher in tannin.”
Finally, red wines can be full, medium or lighter bodied. “Light-bodied is more like water in the mouth, full-bodied is more like milk in the mouth,” says Dror. How a wine is aged can also influence its flavour profile. “Oak ageing can often give vanilla or coconut flavours,” says Dror.

Red wines with dark fruit flavours
Rich reds with notes of dark fruits, such as blackberries and blackcurrants, typically have more tannin (these give the wine a more robust structure and a heavier mouthfeel).
Examples include rich Malbec, Cabernet Sauvignon, Rioja and Shiraz (or Syrah in Europe). Dror’s top pick? “Our Collection Barossa Valley Shiraz. It has a comforting, chocolatey finish with lots of blackberry fruit, which I love.”

Red wines with plum and cherry flavours
Balanced reds with notes of red fruits like plums and cherries include smooth Merlot, herbaceous Cabernet Franc, or fruity Sangiovese.
“My favourite Merlot is our Collection Saint Emilion," says Dror. "It's made for us by the Moueix family, who are one of the great winemaking families in Merlot’s heartland of Bordeaux. It’s the ultimate Christmas dinner wine. It has enough structure to work with roast meats and casseroles, but it’s still elegant with aromas of cedar and cigar box and a touch of mint.”

Red wines with strawberry and raspberry flavours
Made from thinner-skinned grapes, these types of red wine have a more delicate flavour, tend to be paler in colour, and promise aromas of red fruits, like strawberries and raspberries. Some examples include Beaujolais, Valpolicella (both are styles of wine rather than grape varieties) and Pinot Noir. Some wines with this flavour profile are delicious served chilled – try opening a bottle at your next barbecue.

How to choose red wine
Not sure where to start? Decide whether you fancy something richer and fuller-bodied or lighter. This could be based on the time of year, the food you’re eating, or your preferences.
Our AI Wine Finder tool will help you narrow it down to the perfect bottle, based on the flavours or grape varieties you already love.
Want to try something new? “Our Found range is a great shortcut to explore the more indigenous varieties – like the lesser-known Italian Marzemino – and wines from off-the-beaten-track producers and countries, such as Georgia,” says Dror.

How to pair food and red wine
“Generally wines that are higher in tannin are paired with foods which are higher in protein – things like beef stew or roasted meat – because the tannins complement the proteins in meat,” says Dror.
Lighter-bodied reds, meanwhile, work well with more delicate dishes such as pasta, vegetarian dishes or cheeses.
Another good rule of thumb, suggests Dror, is to, “pair local food with local wine.” Think Chianti with a pizza, a Rioja with tapas, or a Lambrusco with Italian cheese and charcuterie.

How to store and serve red wine
Fuller-bodied red wines should be served at room temperature, but keep in mind that the official definition of room temperature (around 15-18°C) is lower than you might think. Lighter reds such as Beaujolais are good served slightly chilled. “We do a great Undurraga Cinsault from Chile, which I love chilled,” says Dror.
Use large glasses to allow you room to swirl the wine to release its aromas. Aged red wines, such as Malbec, Shiraz and Bordeaux, may benefit from being decanted. Aerating the wine allows its beautifully complex flavours to develop.

This is not just red wine.
This is expertly sourced, hand-picked M&S red wine. We’re lucky to have a team of experts and in-house winemakers to make sure only the best red wines from around the world make it to our Foodhalls. “Sue and Belinda are our two full-time winemakers,” says Dror. “They work with the producers to blend the right style of wine from our customers, which makes all our wines unique to M&S.”
Published 3.7.2025
Related Stories
3.2.2025
The guide to white wine
Whether you prefer oak-aged wines, or your knowledge of white wine extends only as far as calling it 'white wine,' explore our guide to discover different flavour profiles, pairing tips, serving suggestions, and our top varieties.
Learn about white wine
2.26.2025
Best Italian wines
Take a tour around Italy with the best Italian wines. We break down the highlights from each region and the top bottles you need to try.
Take a sip
2.25.2025
Female winemakers to know
We’re shining a spotlight on the best female winemakers in the business, and their best bottles to try.
Learn more
2.21.2025
Choosing wines made easy
Not sure how to pick wines you’re confident you’ll like? Often feel like you don’t ‘understand’ wine? Our brand-new Wine Finder tool makes choosing wines a whole lot easier, and more fun too. Take part in our Wine Finder’s quiz and get tailored recommendations to perfectly suit your taste.
Raise a glass