Botanical RepairTM Purple Toning Shampoo 200ml

I have been bleaching my hair for around 3 years continuously, so I am always looking for the best hair care to keep my hair in the best condition it can be! Over this time I have been through many bottles of purple shampoo, to try and find the one that specifically tones down any yellowness that I may have. As far as purple shampoos go this definitely beats them all! It doesn't leave purple streaks in my hair, it simply just tones down the yellowness that can show from time to time. Would definitely recommend this product!

I used this product a fortnight after my last blonde hair colour (half head highlights). The shampoo brightened the blonde colour a lot more than I was expecting with really nice results. I usually use the Aveda curly hair product range and I'd switched the usual curly shampoo for the purple toner, to avoid excess product on my curls. Whilst the colour was lush, the curl impact was noticeable. This will be a once in a while colour brightening product for me rather than every day use.

Absolutely fantastic shampoo. I've used it 3 times and my hair colour (natural) has definitely lightened. Love it!

This is perfect to refresh your blonde, I like my hair to be a creamy clean blonde however it tends to go warm / yellow toned in between my appointments. This lathered beautifully so I got an even coverage and I left it on for just under the recommended 3 minutes as I have quite fine hair. In love with the results and how soft and hydrated my hair feels.

Used it a few times only but I can already see a difference! My hair is brighter and feels much stronger.

I spent ages lathering as the smell is transformative! I absolutely couldn't get enough. I have very thick, dry hair but this felt nutritious enough for me and after using twice can definitely say my blonde is blonding - vibrant and no yellow brassiness. Love!

This shampoo is amazing! It tones down brassiness instantly and leaves my blonde hair looking brighter and healthier. Love that it also strengthens with plant-based ingredients and works on all hair types. A must-have !!

I had my hair done 2 months ago and was looking for a product to take some brassiness away and make my hair good look. I only tried this product once and I am already so blown away by the results, is the perfect ally for bleached and damaged hair as has the same benefits of Botanical Repair, on top of the blonding benefits. Will definitely become a staple in my routine!

This product has taken the look of brassy tones out of my hair and my hair also now feels smoother and stronger. Definitely a new addition to the routine!

My hair felt super soft afterwards and using the shampoo a couple of washes kept it bright, platinum and shiny!

I have used this product for the last few weeks and I'm happy with the results I'm seeing so far, would recommend to a friend.

Incredible product. My hair is blonder, stronger and healthier! 100% would recommend

I'm really fussy with my purple shampoos because I like a really ashy clean blonde with no brassiness whatsoever. This one ticks all my boxes for performance. I leave it on for the full 3 minutes to achieve that look, I would say you can really make this shampoo work for what tone you would like by leaving it on for less time. Lathered up really well so I could get full coverage (I have medium, finer hair). Also left my hair quite soft after washing which quite often purple shampoos make your hair really dry so that's a win for me. This could easily become my new favourite.

I looove bright cold blonde hair, and have been struggling to find purple shampoo that really brightens by hair but also treats it! Botanical Repair Toning Shampoo does exactly this, I absolutely love it! I have even received few questions if I have gone hairdresser to get it done, but NO its the shampoo!! Definitely recommend