Natural Serum with Aloe & Hyaluronic Acid 15ml

This is a lovely all round hydrating serum that works beautifully under a (mineral) facial sunscreen whilst on holiday in a sunny and dry country. I bought some of this on holiday for exactly that purpose and it has really made a brilliant difference to the condition of my skin after a week in the sunscreen. My skin is soft, plump and glowing. It is necessary to use quite a lot of the serum to achieve this..which leads me to say that the product is significantly over-priced at M& S. Firstly, it is 1/3 cheaper on the continent. Secondly, this is a serum that you need to use in generous quantity for it to have the desired effect. It's not one where a few drops make a difference, you need to use a pipette or two full. So at £20 for a bottle it works out at good value, at a £30 price point it would definitely be possible to find something either more effective or where you need a smaller quantity so it is longer lasting/better value. So good product, wrong price point!

My skin has been very dry and irritated recently and I thought this sounded like it would calm and hydrate. It's a nice serum, it does give some hydration and I used it with a moisturiser but after nearly two months, sadly, I don't see any improvement.

Sinks right into the skin with no trace of oil offering instant hydration.however after two weeks of use I see no difference to my skin.

I LOVE APIVITA!! I work in the Beauty Hall at M&S and this is my favourite brand. It's natural, it's nasties-free, it looks good. What else could you want!? Unfortunately, heating + air con (under those lights it's HOT!) + dust from the stairs & lifts nearby + the crazy weather, my normal/combo skin went flaky dry in the cheeks! How embarrassing!!! This is the antidote. For me, paired with the Aqua Vita 24H Moisturising Cream, my skin is back to hydrated perfection!! The serum is light, quick, and good for the skin. I will defo keep using it! (And recommend to all of you!)