1 It’s an instantly recognisable jacket style. The curved collar. The cuffed sleeves. The ribbed hem. The puffy back. The short body. These straightforward elements come together to create a jacket far greater than the sum of its parts. As with most classics, simplicity is what makes the bomber so timeless, and appropriate for men of all ages.

2 It’s got enviable heritage. The bomber jacket was created for the military in the First World War – it wasn’t long before spin-offs such as the letterman jacket, complete with college insignias and contrast sleeves, were seen on university campuses, while stylish mod subcultures’ adoption of the bomber only added to its legendary status.

3 It comes in a style to suit your mood. While the original was made from hardwearing nylon with a zip, today anything goes. Luxurious suede and seersucker rub shoulders with button-fronted styles and quilted fabrics. Play with texture and colour to add interest to your autumn coat line-up.

4 It’s incredibly versatile. Despite its military roots, the bomber’s surge in popularity has seen it crop up everywhere from festivals to the front row at fashion weeks. David Beckham is a big fan – while the likes of Liam Hemsworth, Tom Daley and Tinie Tempah have all rocked it on the red carpet. Dress it up in second with a crisp, plain crew-neck T-shirt and smart trousers and you’re all set.

5 Our added tech takes it to the next level. While we don’t normally endorse messing with the classics, we think we’ve improved it a tad. We’ve added our Stormwear technology to most of our bomber jacket styles, giving you an extra bit of water-resistance, just in case the weather doesn’t play ball.