font loading for Top nav


How to
wear pink

Dubbed the colour of 2016, pink is officially back. Here, womenswear editor Charlene Barton reveals the best ways to work fashion’s new favourite shade into your wardrobe

Shop the edit

Pretty in pink

“Frills and florals go hand-in-hand with the pink trend. To give this Limited Edition slip dress an edge, pair with a khaki jacket.”

Shop the edit


Let’s talk about pink. Most of us have a nostalgic relationship with the prettiest hue in the colour wheel, myself included. As a child, I couldn’t get enough of it: my bedroom walls were pink, my Barbie dolls were seen in every variation of the shade and any piece of clothing I could lay my hands on had to pass the bubblegum seal of approval. If there were sequins and glitter involved too, even better.

Fast forward 20 years and I own just one pink item of clothing (a sweatshirt). How about you? If I took a guess, I’d say it wasn’t many. Rose tones have such strong connotations with femininity today that I think we’ve all forgotten that, actually, it’s ok to feel exactly that: feminine. So for the sake of this column, I stepped out of my monochrome box and gave it a try.

Thanks to the likes of Prada and Chanel, the specific shade to go after this summer is possibly the girliest of them all:

ballet-shoe pink. Sugary sweet, it’s a tone that I can appreciate as a catwalk spectator, but to wear it myself, I took some convincing.

I’m pale with auburn hair so finding a shade that didn’t completely match my skin tone (or make me feel like Mr Blobby) was a task on its own. If you’re fair-skinned like me, I’d suggest warmer, apricot variations to flatter your complexion; those with darker skin tones can experiment with softer blushes.

Tailoring is a brilliant way to keep your outfit cool and contemporary, whether you take a pair of pink trousers and team with a plain cotton tee in white or grey marl, or do as I’ve done below, styling a suit jacket with denim.

The verdict? Pink doesn’t have to mean prissy. If in doubt, a fuss-free approach works best, so consider it as you would a neutral tone: less saccharine, more stylish.


This scalloped-hem sweater is great for everyday. Toughen it up with a pair of leather trousers for a cool contrast.
Print meets pink. If the two combined feels too much, just opt for one or the other.
If pink clothing feels too daring, add a subtle touch with accessories. This cross-body bag lends a grown-up spin to the pyjama-dressing trend.
Blue denim and tan leather complement pink and make a softer contrast than black. Go on, try it.
Sunglasses are an easy way to tap into your pink potential. Consider it simply dipping your brush into the palette.
I love this look – it’s my favourite from the shoot. The jacket is top of my pink wish list.
Shop the edit


Photographer: Eric Frideen / Stylist: Zoe James
Hair stylist: Christos Kallaniotis / Make-up artist: Adam de Cruz

Trending stories