Meet Insolia: Our Comfy-Shoe Technology Explained

No matter how much you love a pair of shoes, if they’re not comfortable, they just won’t do. Many pairs of M&S’s comfy heels contain Insolia technology to keep them pain-free. While some other heels contain an artificial arch that blocks the constantly adapting shape of the foot, Insolia tech encourages the development of a natural arch, supporting your feet. The clever cushioning also matches your foot’s natural padding, to create a stable, balanced and comfy walking surface all day long. And it’s not just in our heels – some M&S flats and sandals also benefit from Insolia technology, offering improved function without any pain. In fact, 60% of customers reported “much better” standing comfort with Insolia.

What if we told you the shoes you wear could actually make your walking better? Natural walking is very efficient – each step begins with a heel strike, which stores up energy to release when your toes push off the floor. Too much cushioning in the shoes blocks this natural process – a bit like walking on soft sand – which makes your muscles work harder, meaning you’ll be tired more quickly. Muscle overuse is a leading cause of foot and leg pain, which is another reason to opt for Insolia technology shoes from M&S.