Editor’s Pick: the insiders’ must-haves
We are proud to announce our first collection of redesigned jeans as a participant in the Ellen MacArthur Foundation’s Jeans Redesign project. The styles in the collection have been created with circularity in mind: made to be used more, to be made again and in a way that is better for garment workers and for the environment. We’ve maximised the use of easily recycled and renewable materials such as recycled cotton, and removed unnecessary materials, like metal rivets, that hamper the recycling process – so when you recycle your jeans (which you can do through our in-store Shwopping service), more of the fabric can be recycled successfully. But that’s not all: we’ve tested the jeans rigorously to make sure they still look and feel great, even after 30+ washes.
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“REDESIGNING jeans is a
starting point on our journey towards
a circular economy for fashion”