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Legal & ethical policies

What is the ‘Challenge 25’ scheme and why does M&S follow it?

We operate the Challenge 25 scheme, as recommended by the Home Office. Under this scheme, if you’re buying an age restricted item (such as alcohol or knives) and appear to be under the age of 25, our till assistants will ask you for proof of your age. We accept the following as proof of age:

-photographic driving licences


-any card bearing the PASS hologram

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