Top food trends 2025: the ultimate list

Discover which food trends will be coming in 2025, and the must-try products from our Foodhall to help you try the trends yourself. From must-try flavours to viral dishes and cooking techniques, here's what we predict will be trending.

Senior Food Editor

Heather Taylor

What food trends are coming in 2025?

At M&S, our product developers, chefs and experts spend their days obsessing about food, scouring the world to discover the best new trends to bring to our Foodhalls. From why pistachio will be the flavour of the year to the rise in functional health and wellness foods and never-seen-before fruit and veg, we’ve gazed into our culinary crystal ball to reveal the top health trends you won’t want to miss in 2025. Plus, must-try products to help you try the trends yourself.

See what's new

Healthy eating reimagined

Healthy eating is no longer one-sized fits all. Rather than looking to fad diets, in 2025 customers will be looking to wholesome, minimally processed food and drink to help enhance, enrich and extend the periods of their lives spent in good health. Our new Brain Food range is a perfect example of how attitudes to healthy eating are changing. It champions six brain-supporting nutrients, like omega-3 (DHA) and zinc, which many people lack in their diets, in a delicious selection of snacks, store cupboard staples, drinks and more. “How our customers view health has really evolved,” says M&S head of nutrition, Sophia Linn. “In the past, trends tended to centre around strict calorie counting and restriction attitudes towards health vs today, where we see a much wider range of attitudes to health, depending on customers individual needs.”

Food for thought

Marvellous mushrooms

Mushrooms were identified as a key wellness trend in LA in 2024 and research suggests more and more Brits are searching online to find out more about products containing these innovative and intriguing mushroom ingredients. This year we’re launching our innovative YAY! Mushrooms range of delicious drinks, made with lion’s mane and reishi mushrooms verified by the fungi experts at Royal Botanic Gardens, Kew.

Tell me everything

Pistachio everything

Pistachio soared in popularity last year thanks to the TikTok-famous ‘Dubai chocolate bar’, and our Big Daddy Bar – which customers told us emulated the flavours – went viral. This year the trend is set to continue, so look out for pistachio in everything from drinks in our café to the filling our Easter eggs. Our Collection Pistachio Rolled Eggs: milk chocolate eggs filled with smooth pistachio creme, rolled in roasted chopped pistachios.

Discover new in

Unusual fruits and vegetables

Innovative varieties of fruits and vegetables proved super popular with our customers last year (our cute Collection Kiwi Berries was 2024’s most popular Instagram post, with 8.2 million views). This year we predict unusual and speciality varieties will be an even bigger hit with our customers. Think red-fleshed kiwis (with a strawberry-like flavour and a distinctive red flesh), purple sweet potatoes (known for their health benefits), and Flavorking Plums (they taste like bubblegum). Plus, we’ll be working with our dedicated growers to elevate the flavour of your everyday staple veg – look out for our speciality baking potatoes, which are specially bred to make the ultimate fluffy-in-the-middle, golden-on-the-outside baked spud.

Get fruity

TikTok-famous foods

Social media – and specifically, TikTok – will continue to create overnight viral moments for must-try food products. In 2024, customers couldn’t get enough of our white chocolate and gingerbread cookies after the ‘M&S viral cookies’ craze began on TikTok, with over 20 million combined views of videos relating to the trend. Our hazelnut crème, meanwhile, racked up 2.8 million views from customers who couldn’t get enough of this indulgent, nutty spread. With hundreds more exciting products set to launch in 2025, we’re leaving it up to TikTok to decide which ones will be next in line for a viral moment.

Browse the bakery

Cottage cheese

M&S Food ambassador Emily English’s recipe for hot honey cottage cheese toasts was one of our most popular recipes of the year, with over 4.3 million views on Instagram, creating a buzz around this humble ingredient. Our whipped cottage cheese with figs and honey, cottage cheese wraps and cottage cheese pancake recipes also proved a hit – look out for it in more recipes next year.

Get cooking

Easier-than-ever recipes

When it comes to cooking, we’re all seriously time poor these days. So it's little surprise that one-pot, traybake recipes were among our most popular of 2024 – from Tom Kerridge’s creamy one-pot chicken and one-pan haddock to a throw-it-together cannellini bean and focaccia traybake. Customers also sought out air fryer and slow cooker recipes, nodding to the trend for more efficient, less labour-intensive ideas. Expect more easy-but-delicious recipes in 2025 using lots of our shortcut ingredients from our Foodhall, plus time-saving dinner ideas like some delicious new additions to our stir-fry Dine In menu.

Quick and easy recipes

How to try the 2025 food trends

Curious to give some of this year’s hottest trends a go yourself? Browse the latest additions to our Foodhall, from health must-tries like our Brain Food, Good Gut and YAY! Mushrooms ranges, to on-trend pistachio eggs. Plus, cook up some new recipes using just-landed ingredients, from gut-loving buddha bowls to carrot cake cottage cheese pancakes to our top air fryer recipe ideas. Follow us on Instagram and TikTok to see which products are trending and check out our food inspiration hub for all the latest news from our Foodhall.

Be inspired

Published 1.3.2025