How to choose wine: find your perfect match

Not sure how to pick wines you’re confident you’ll like? Often feel like you don’t ‘understand’ wine? Our beginner's wine guides can make choosing wines a whole lot easier.

Food Editor

Malou Herkes
red, white and rose wines

How to choose wine: what you need to know

Knowing which wine to choose can often be baffling. What does ‘full-bodied’ mean? What is a ‘long mineral finish’? Can wine really taste of strawberries? It might feel like you need a 24/7 personal sommelier on hand to help. If you’re left confused, you’re not the only one. A quarter of M&S customers have told us they spend more than 10 minutes deciding what to buy in the wine aisle. This is where our beginner's wine and drinks guides comes to the rescue to help you demystify the jargon and point you in the right direction.

Taste, taste, taste!

That’s enough of the theory – now for the practice. There’s no better way to discover new wines you love than to taste them yourself. Next time you sip on a glass of your favourite, note down what you thought of it and what you enjoyed about it to help inform your next choice. Before you know it, choosing new wines will be a doddle, and a lot more enjoyable.

Published 2.21.2025