We’re proud to say that 100% of the cotton for our clothing is sustainably sourced, and always will be. When we achieved this in 2019, we were the first British high-street retailer to do so. Learn more about our partnership with the Better Cotton Initiative (BCI) below
We’re proud to say that 100% of the cotton for our clothing is sustainably sourced, and always will be. When we achieved this in 2019, we were the first British high-street retailer to do so. Learn more about our partnership with the Better Cotton Initiative (BCI) below
The Better Cotton Initiative exists to make cotton production better for the people who produce it and better for the environment.
We’ve been at the forefront of sourcing more sustainable cotton, working in partnership with BCI since 2009.
The Better Cotton Initiative exists to make cotton production better for the people who produce it and better for the environment.
We’ve been at the forefront of sourcing more sustainable cotton, working in partnership with BCI since 2009.
All over the world, farmers growing more sustainable cotton are benefiting from the real economic, social and environmental advantages it offers and they’re starting to genuinely feel those changes. None of this would have been possible without the influence of BCI. When you see the BCI logo on our products**, you can trust the cotton has been sourced with these values
All over the world, farmers growing more sustainable cotton are benefiting from the real economic, social and environmental advantages it offers and they’re starting to genuinely feel those changes. None of this would have been possible without the influence of BCI. When you see the BCI logo on our products**, you can trust the cotton has been sourced with these values
**The Better Cotton we use is a mix of different cotton fibres sourced via the Mass Balance system, which means while a single yarn can’t be traced from farm to finished piece, the fabric is still classified as sourced more sustainably. This system allows more farmers and businesses to access sustainable methods and fabrics. This doesn’t apply to trims and threads
*BCI Farmers experience profit increases for a variety of reasons, most commonly due to increased yields and/or optimised use of inputs (such as irrigation water, pesticides or synthetic fertiliser).
Cotton images copyright of BCI. Ruksana Kausar image: ©BCI/Khaula Jamil, Henrique Cintura image: ©BCI/Morgan Ferrar, Sharipov Habibullo image: ©BCI/Emma Upton
Our policy and compliance programme stipulates we don’t work with any supplier in, nor source cotton from, Xinjiang Province, China. We have formally signed the call to action to address human rights abuses, in line with our long-term commitment that our supply chains are sustainable and ethical, and our workers are treated fairly and their human rights respected.