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We care about cotton

We’ve been working with the Better Cotton Initiative (BCI) and WWF to support sustainable cotton practices that are better for the farmers and the planet. Scroll down to find out more

Shop cotton

100% of the cotton for our clothing is sustainably sourced. And always will be.

This means giving farmers skills to...
Use water more efficiently
Cut down on chemicals
Increase their yields and profits
Implement good working practises

We’re a proud partner of BCI. Better Cotton is sourced via a system of Mass Balance and not physically traceable to end products. See for details

What are you wearing?

Cotton is the most widely used natural fibre in the world and a very important raw material for M&S. See how the cotton for our clothing supports sustainable practices

Watch the video

Sustainable cotton video

Meet cotton farmer, Almas

Discover the inspirational story of Almas Parveen who, at the age of 17, bucked convention by taking over the running of her family’s cotton farm in Pakistan. With the help of BCI, she’s increased yields while reducing her overheads and is now a spokesperson for better cotton

Read her story

Watch the video

Join WWF’s Emma Keller in India

Creating clothes that don’t cost the earth is really important to us. That’s why we followed WWF’s Emma Keller on her trip to India to find out how the charity’s work with M&S is transforming lives and the environment, in the name of making the clothing we bring you more sustainable

Take me there

Feelgood style

Woman wearing khaki cotton chinos three ways

More chi-yes than chino

Introducing your new wardrobe staple – our cotton chinos come in a choice of colours to inject your outfits with style

Women’s chinos here

Man wearing navy cotton chinos three ways

Cotton chinos are always the right choice

Weekend walks, work days and off-duty evenings are all covered by these versatile men’s trousers

Men’s chinos this way

Go organic

Best for baby

Cotton is an obvious choice for babywear as it’s kind on soft and sensitive skin. That’s why we’ve gone the extra mile with an edit of 100% organic cotton babywear. Grown without toxic pesticides, organic cotton protects the environment and the welfare of workers and is great for babies too

Shop organic cotton