Choose planet-friendly denim
Finding the right fit and style is essential but planet-friendly production is crucial, too. We believe that denim shouldn’t cost the earth, that’s why our menswear denim collection for 2021 is underpinned by sustainability, and 100% of the cotton used for our clothing, including denim, is responsibly sourced. We’ve reduced our water consumption and our denim is now made with 86% less water compared to the industry average for garment-finishing (according to Jeanologia). Plus, we’re getting rid of harmful chemicals, replacing them with chemicals that are kinder to people and the planet.
Words: Miranda Eason