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Man wearing mid-blue denim shirt




Editor’s Pick: the insiders’ must-haves


Ian Wright

Menswear editor


The enduring appeal of this workwear icon is hard to beat

We've been working to make our jeans more sustainable, better value and a better fit than ever before. In fact, we love denim so much, we’ve also gone to town with a handful of brilliant denim shirts. All pure cotton, ours have classic washes and tints, including a cool charcoal grey, a nod to the shirt’s workwear roots. The versatile, modern fit means the smarter long-sleeve style will even work in the office – try with a navy knitted tie perhaps? – while effortless casual looks are the short-sleeve version’s bread and butter. Great with a crisp white T-shirt underneath, they can be paired with chinos if you’re not quite ready for double denim.
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“This high-QUALITY cotton
will only get better with age”