Expert Advice: How to Choose a Fragrance

When it comes to choosing your signature scent, think about the kind of smells you prefer, and how long you want your perfume to last. If you prefer a light, fresh fragrance for everyday wear, look to scents with fruit or citrus notes. If you prefer a deeper, more lingering scent, try something with wood, amber or vanilla. Fragrances tend to be grouped into different families:

• Floral fragrances are soft and feminine

• Amber fragrances are deep and warm

• Woody fragrances are more unisex

• Fresh fragrances are light and airy

• Chypré fragrances are dark and deep

Our Discover range is a great starting point for experimenting with scent. You’ll find a range of eaux de toilette across the various fragrance families, all at affordable prices, so you can try a few options before settling on your forever perfume.

When testing fragrances, always allow them to develop for a few hours and observe how the different notes evolve. Also note that your skin type, pH levels and how hydrated your skin is can influence how fragrances smell on you, so always spray on your pulse points before making your final decision.

Moisturised skin will help improve the longevity of a fragrance – try matching your body lotion to your perfume. Always store your fragrance in its original box and in a cool, dark place to help preserve its true character. Try our range of perfumes from top beauty brands, including Floral Street, Estée Lauder and lots more.