Update your browser for a better shopping experience!

Get faster load times, stronger security and access to all features.

M&S

Ultimate Super Soft Pure Cotton Towel

£3 - £18

Colour

Size

Free standard delivery over £60

Product code: T362836S

Crafted from high quality pure cotton, this super soft towel offers a comfortable bathroom addition. The plush, midweight design provides excellent absorbency while drying quickly for everyday convenience. Enhanced with innovative StayNew™ technology, these quality bath towels maintain their pristine appearance through repeated washing. The soft texture feels wonderfully gentle against the skin, adding a gentle touch to your bathroom experience.

This towel’s GSM rating is 550 GSM. GSM stands for grams per square metre and indicates the weight and density of the towel. 450-600 GSM signifies a light to medium weight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts.

Product details

Item details

550 gsm

Safety Warning

Keep away from fire and flames

Features

StayNew™ technology

longer-lasting colour and finish

Composition

100% cotton

Care

Wash at 40°C

Do not bleach

Tumble dry medium temperature

Do not iron

Do not dry clean

Delivery, collection & returns

Delivery

Standard

UK Standard Delivery is available for £3.99 or free on orders over £60 (excluding furniture).

Nominated Day

UK Next Day Delivery and UK Nominated Day Delivery (excluding Northern Ireland) are available for £5.99 (excluding furniture)

Collection

Collect from store

Store collection is free on all fashion, home and beauty orders.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

Reviews (2902)

4.4

72% Recommended this product

Mentions
06 February 2026moonbabe
Verified Purchase

Really nice towels

Yes, I recommend this

I ordered these towel in two colours, Terracotta and Clay, which looks like a blush pink. I’m very happy with both the colours and also the quality, so I’d definitely recommend them.

Reviewer Ratings

Value for Money

Excellent

Style

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

Style

Excellent

06 February 2026Hickory dickory
Verified Purchase

Lush towels

Yes, I recommend this

Really soft and thick lush towels. Well pleased with purchase 😀

Reviewer Ratings

Value for Money

Excellent

Style

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

Style

Excellent

06 February 2026TimZ
Verified Purchase

Lovely and soft

Lovely striking colour, very soft but maybe a little too large. The extra large is just a little too big to fit onto towel rails - perfect size would be inbetween bath sheet and extra large.

Reviewer Ratings

Style

Excellent

Helpful?

Reviewer Ratings

Style

Excellent

05 February 2026Amanda Gale
Verified Purchase

Great quality and lovely colour.

Yes, I recommend this

Very good quality, but haven't used just yet. Will use soon.

Reviewer Ratings

Value for Money

Good

Style

Good

Helpful?

Reviewer Ratings

Value for Money

Good

Style

Good

05 February 2026Silly dilly
Verified Purchase

Super Soft towels.

Yes, I recommend this

These towels are nice for everyday use but not 'super soft' in my opinion.

Helpful?

04 February 2026Loveitalian12
Verified Purchase

Nice thick soft towels

Yes, I recommend this

Nice thick soft towels I have not used them yet so not able to make s further review

Reviewer Ratings

Value for Money

Excellent

Style

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

Style

Excellent

04 February 2026Steve Angel
Verified Purchase

Really good product at a great price.

We are very happy with these towels. Good quality, very good range of colour choice. Spot on for our requirements. Great price.

Reviewer Ratings

Value for Money

Excellent

Style

Good

Helpful?

Reviewer Ratings

Value for Money

Excellent

Style

Good

03 February 2026BlondieWL
Verified Purchase

Nice towels, colour not as shown.

Yes, I recommend this

Really nice quality & feel towels, but not the colour shown in the advert online.

Reviewer Ratings

Value for Money

Good

Style

Fair

Helpful?

Reviewer Ratings

Value for Money

Good

Style

Fair

03 February 2026K8 Mil
Verified Purchase

Nice towels

Fairly pleased with these towels - I ordered 2x bath towels and 2x hand towels in Sage Green. Love the colour. Not as thick as other towels I have bought from M&S, but adequate, and they dry easily.

Helpful?

03 February 2026
Verified Purchase

poor

No, I don't recommend this

towels did not match colour had to return very poor

Reviewer Ratings

Value for Money

Poor

Style

Fair

Helpful?

Reviewer Ratings

Value for Money

Poor

Style

Fair

02 February 2026Meandmyman
Verified Purchase

Great Towel

Yes, I recommend this

I love the colour, quality and price of these towels.

Reviewer Ratings

Value for Money

Excellent

Style

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

Style

Excellent

01 February 2026speedster
Verified Purchase

Good value for money

Lovely and soft, good value. Hand towels seem smaller than previous ones purchased

Helpful?

01 February 2026dizzyliz56
Verified Purchase

Huge soft towel

These towels are really big, great for those of us who are bigger or just want to envelope themselves in softness. They wash and keep their colour well. No more rushing to get dry as fast as possible

Reviewer Ratings

Value for Money

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

31 January 2026Daisy dog walker
Verified Purchase

Good Buy

No, I don't recommend this

Bought to replace a cheaper brand which wouldn't dry properly. These are much better but not as good as previous ones of yours which we have had for years.

Helpful?

31 January 2026Charlie1055
Verified Purchase

Not the ultimate then!

No, I don't recommend this

These towels are quite thin. So not as absorbent as M&S Ultimate would infer.

Reviewer Ratings

Value for Money

Good

Style

Good

Helpful?

Reviewer Ratings

Value for Money

Good

Style

Good

30 January 2026Joyce12
Verified Purchase

Definitely super soft

Yes, I recommend this

Just as they say, super soft and great range of colours.

Reviewer Ratings

Value for Money

Excellent

Style

Good

Helpful?

Reviewer Ratings

Value for Money

Excellent

Style

Good

30 January 2026NT4
Verified Purchase

Disappointed with the quality

No, I don't recommend this

There were loose threads but I thought I would still try it out. But even after 3 washes, the absorbency was very poor. I never felt properly dry.

Reviewer Ratings

Value for Money

Poor

Style

Average

Helpful?

Reviewer Ratings

Value for Money

Poor

Style

Average

30 January 2026Julia Maz
Verified Purchase

Too thin

No, I don't recommend this

Bought the hand to try before buying the bath towels Glad I did as very thin and light. I like a weighty towel so not for me luckily enough not an expensive trail

Reviewer Ratings

Value for Money

Average

Style

Average

Helpful?

Reviewer Ratings

Value for Money

Average

Style

Average

29 January 2026Margos mum
Verified Purchase

Amazing towels

Yes, I recommend this

Great towels , fantastic size and quality, good value for money.

Reviewer Ratings

Value for Money

Excellent

Style

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

Style

Excellent

29 January 2026Montycruiser
Verified Purchase

Stylish towels

Yes, I recommend this

Lovely soft towels. Bought in midnight blue. Good price especially with Sparks offer

Reviewer Ratings

Value for Money

Good

Style

Good

Helpful?

Reviewer Ratings

Value for Money

Good

Style

Good

1 of 484