Hard-wearing and versatile, our kids’ denim collection is full of wardrobe superstars for everyday adventures. Think denim dungarees, skinny jeans, pretty pinafores and more
Keep kids comfy in denim dungarees and pinafores
While jeans might be your first thought when it comes to dressing your kids in denim, our kids’ denim range doesn’t stop there. Dungarees and pinafore dresses skip the waistband (which can sometimes be uncomfy on little tums), can be thrown on over a long-sleeved T-shirt, and are hard-wearing enough for all-day play. To make life easier, you’ll find that many of our kids’ dungarees and pinnies come as two-piece sets, with coordinating T-shirt or bodysuit included!
Want more cute kids’ fashion? This way to our Mr. Men meets M&S collaboration.
How to style kids’ outfits? Just add denim
Once kids start putting their own outfits together, the versatility of denim becomes a big plus point because it goes with just about everything. Whether they start with a pair of jeans, denim shorts or a denim skirt, they can pull out almost anything from their wardrobe to create an outfit. A piece such as this cute denim smocked dress is an easy one-and-done outfit, great for when you’re racing against time to get out of the door. Denim shirts and classic denim jackets are useful layers for spring and autumn months.
Take time to style mum and grandma too with our guide to the best women’s jeans.
Denim’s so durable it’s practically kid-proof
As well as looking good, there are plenty of practical reasons for dressing kids in denim. It’s famously hard-wearing and many of our jeans styles have added stretch – no matter how many cartwheels they do, our denim can take it. And we’re making sustainable strides, too: all our cotton, including denim, is responsibly sourced, and our denim is now made with 86% less water compared to the industry average for garment finishing (according to Jeanologia). Plus we’re getting rid of harmful chemicals, replacing them with chemicals that are kinder to people and the planet.
Shopping for dad? Read our edit of the best men’s jeans for spring/summer 2021 first.
Words: Miranda Eason