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MEET INSOLIA: OUR COMFY-SHOE
TECHNOLOGY EXPLAINED

There’s nothing worse than walking around in painful shoes, counting down the seconds until you can fling them off. That’s why we use clever Insolia technology, so you can put your best foot forward, wince-free

Everyday comfort

No matter how much you love a pair of shoes, if they’re not comfortable, they just won’t do. Many pairs of M&S’s comfy heels contain Insolia technology to keep them pain-free. While some other heels contain an artificial arch that blocks the constantly adapting shape of the foot, Insolia tech encourages the development of a natural arch, supporting your feet. The clever cushioning also matches your foot’s natural padding, to create a stable, balanced and comfy walking surface all day long. And it’s not just in our heels – some M&S flats and sandals also benefit from Insolia technology, offering improved function without any pain. In fact, 60% of customers reported “much better” standing comfort with Insolia.

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Improved wearability

Insolia technology makes your footwear much more wearable, by encouraging proper joint function while you’re walking and reducing pressure on the feet, knees and lower back, helping you to stand tall. What’s more, the Insolia tech comfort lasts for the lifetime of the shoes and, because it doesn’t rely on lots of padding, the shoes still look super stylish.

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An easier stride

What if we told you the shoes you wear could actually make your walking better? Natural walking is very efficient – each step begins with a heel strike, which stores up energy to release when your toes push off the floor. Too much cushioning in the shoes blocks this natural process – a bit like walking on soft sand – which makes your muscles work harder, meaning you’ll be tired more quickly. Muscle overuse is a leading cause of foot and leg pain, which is another reason to opt for Insolia technology shoes from M&S.

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