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PUR

4-in-1 Love Your Selfie™ Foundation 36ml

£32

£8.89 per 10ml

COLOURLight Pink 4

Swipe to see all12 colours

Free standard delivery on orders over £60
3 interest-free monthly payments of £10.67 with PayPal

Product code: T232220F

4-in-1 Love Your Selfie™ is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 38 universal shades.

Product details

More information

How to Use: Concealer: Use the doe foot applicator to apply 4-in-1 Love Your Selfie™ directly onto imperfections or dark spots

Blend using BHOLDER™ Cruelty Free Dual Action Applicator

Foundation: Apply 1-2 pumps directly onto the face using your finger

Blend using BHOLDER™ Cruelty

Free Dual Action Applicator

Product Size: 36 ml

Dermatologically Tested: Yes

Skin Tone: Deep

Light

Medium

Olive

Product Texture: Liquid

Safety Warning

Sun Burn Alert: This product contains an alpha hydroxyl acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards

Features

Cruelty Free

Suitable for vegans

Ingredients

Aqua, cyclopentasiloxane, methyl methacrylate crosspolymer, butylene glycol, phenyl trimethicone, ethylhexyl palmitate, caprylyl methicone, cetyl peg/ppg-10/1 dimethicone, cyclohexasiloxane, diphenylsiloxy phenyl trimethicone, peg-10 dimethicone, sorbitan isostearate, trimethylsiloxysilicate, sodium chloride, dimethicone/vinyl dimethicone crosspolymer, dimethicone, ceramide ap, retinol, lactic acid, butyrospermum parkii (shea) butter extract, sodium starch octenylsuccinate, camellia sinensis (green tea) leaf extract, panax ginseng root extract, panthenol, vaccinium vitis-idaea (lingonberry) fruit extract, disteardimonium hectorite, triethoxycaprylylsilane, aluminum hydroxide, coffea arabica (coffee) seed extract, oryza sativa (rice) bran extract, lauroyl lysine, helianthus annuus (sunflower) seed oil, olea europaea (olive) fruit oil, tuber melanosporum extract, vitis vinifera (grape) fruit extract, calcium gluconate, phenoxyethanol, glycerin, triethyl citrate, ethylhexylglycerin, disodium edta, citric acid, xanthan gum, gluconolactone, sodium benzoate, 1, 2-hexanediol, biosaccharide gum-4. May contain [+/-]: titanium dioxide (ci 77891), iron oxides (ci 77491, 77492, 77499).

Delivery, collection & returns

Delivery

Standard

Free over £60, or £3.50

Nominated Day

£4.99. Order by 8pm for delivery tomorrow

Collection

Collect from store

FREE

Returns

UK returns

Free

Exclusions apply

About PUR

Logo for PUR

Beauty brand PÜR is known for its skin-perfecting mineral-based makeup and skincare solutions, with a commitment to cruelty-free products.

Reviews (73)

4.5

23% Recommended this product

Mentions
06 October 2024Amandiii

Amazing foundation

Originally posted on Astral Health & Beauty Inc.

I really love the coverage and finish of this product. I have really dry skin so having a creamy thick foundation that feels weightless has been amazing. Please never take this product away, now that I found it, I never want to go without it.

Helpful?

30 September 2024BobandSammie
Verified Purchase

Spreads/covers well

Yes, I recommend this

Like the texture- only require tiny amount which spreads well. Bigger bottom part of bottle is concealer & top the foundation- thought this should be the other way round?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

31 May 2024ece69
Verified Purchase

You’ve got the wrong man!

Yes, I recommend this

Ordering was easy and delivery was quick. I don’t use this but my wife does. She likes it. :-)

Helpful?

07 April 2024AlbertaSuz

Do NOT use if you have pores of any size!!!

Originally posted on Astral Health & Beauty Inc.

No, I don't recommend this

Having tried PUR products with success in the past, I purchased 4-in-1 Love Your Selfie in shade LN2. This is hands down the WORST concealer/foundation I have ever tried as it showcases any and all pores and wrinkles no matter whether using a primer or not. I am shocked PUR would sell such an inferior product at this price point.

Helpful?

01 March 2024Rosie G.
Verified Purchase

Best beauty products EVER!

Originally posted on Astral Health & Beauty Inc.

Yes, I recommend this

I love this stuff! The coverage it gives me is amazing!

Helpful?

06 December 2023Pauline34
Verified Purchase

Excellent cover without being too heavy.

Yes, I recommend this

I have been using this product for over 12 months now. It provides good coverage without being too heavy. I went into store to choose my colour and was able to take a small sample home to try, to ensure correct colour was chosen. I use L6. I would recommend. Nice product.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Coverage

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Coverage

Excellent

25 November 2023Linsuemar
Verified Purchase

Don’t bother

No, I don't recommend this

Worst foundation ever. Colour off and texture awful.

Helpful?

23 November 2023Ncnikki

Will forever buy

Originally posted on Astral Health & Beauty Inc.

I started originally with the compact about 2007/ 8 Ish. It was the first foundation that did not break me out and was a perfect match. Some coworkers who didn't exactly like me or dislike me where talking about my "skin" one day and I realized they couldn't tell I was wearing makeup and when they asked me one day I said I was wearing foundation and they were shocked. Great job Pur. I then decided to try the 4-in-1 and I love it as well. I tried other foundations at times but this is my staple. I would say that the liquid is more for if I want more coverage. I see myself buying this until they stop making it. Through all trends this stays in my stash with backups. My daughter is wearing now as well. Great product.

Helpful?

26 October 2023Sarah
Verified Purchase

Great at first, but then...

Originally posted on Astral Health & Beauty Inc.

I loved the foundation when I applied it for the first time. It hid blemishes, made skin look smooth, tone even, and fine lines did look diminished. However, hours later it looked cakey and around my nose the pores looked very large (more noticeable than w/o makeup). I notices other reviews with the same results, so I am unsure why its great for some but not others. I moisturized and applied the 4 in 1 Correcting Primer which is the same routine I have used with the other PUR foundations and have never had this issue before. I gave it 2 more chances and had same results. Bummed that I couldn't return it as I waited until my opened foundation was finished. Now I am stuck with an expensive, non-usable foundation.

Helpful?

29 June 2023Judy
Verified Purchase

Love Your Selfie™ Longwear Foundation & Concealer

Originally posted on Astral Health & Beauty Inc.

Yes, I recommend this

Excellent full coverage without feeling heavy or looking cakey.

Helpful?

14 June 2023Rosalind2
Verified Purchase

Worth the extra money

Yes, I recommend this

This foundation is expensive but gives excellent coverage and actually conceals dark spots. It also stays on all day. Luckily I got the right colour online.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Coverage

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Coverage

Excellent

18 May 2023Heleneh
Verified Purchase

Good coverage

Yes, I recommend this

Love this foundation great cover but doesn't feel heavy on my skin also lasts all day

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Coverage

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Coverage

Excellent

23 March 2023My nickname is my nicknam
Verified Purchase

Not for me.

Originally posted on marksandspencer.ie

Yes, I recommend this

Quick and prompt despatch of items, unfortunately it is too heavy for my aged skin. Product is good value for money for the right person.

Helpful?

21 March 2023Misty B.

Misty Burroughs

Originally posted on Astral Health & Beauty Inc.

This is hands down, the best foundation I have ever used! I am 52 and have tried luxurious brands and drugstore faves! This foundation provides amazing coverage without settling into lines and pores! I hope this formula never changes!!!

Helpful?

20 February 2023Terri

Liquid love your selfie

Originally posted on Astral Health & Beauty Inc.

I’m 65, I have dry flaky skin, along with rosacea, and fine lines and wrinkles. I have NEVER been able to find a foundation that didn’t highlight 1 or more of these issues instead of concealing them. This foundation is AMAZING on my skin. Love, love, love it!

Helpful?

30 November 2022Carly J.

Life-Changing Product!

Originally posted on Astral Health & Beauty Inc.

I had previously used PUR but this was my first time trying this product. I was using Il Makiage foundation and it was causing me to have skin irritation and redness, so I decided to go back to PUR knowing it's clean cosmetics. Well, today is day 3 of using this foundation and I'm so in love! The absolutely perfect for my skin tone. My redness is already starting to clear up. I can definitely tell that this is a skin-loving, clean foundation. I have so much more confidence thanks to this AMAZING foundation!

Helpful?

02 November 2022Jennifer D.

I don't usually spend this

Originally posted on Astral Health & Beauty Inc.

I don't usually spend this much on a single makeup item, but this foundation is worth it. It matches my skin perfectly which is hard for me to find and really lasts all day.

Helpful?

20 October 2022Helen N.

Best I've tried.

Originally posted on Astral Health & Beauty Inc.

Excellent shade range, the best at giving a luminous glow and great coverage.

Helpful?

11 October 2022Donna P.

Great foundation

Originally posted on Astral Health & Beauty Inc.

I tried Love Your Selfie Longwear Foundation for the first time a few weeks ago. At my age, 63, I need a little more coverage. I have fair skin with multiple brown spots and a scar. This is great for that. It blends well and smooths on easily. Love that you can use the sponge tip to apply a little in places that need it most (and then I follow up with 4 in 1 powder foundation). Or at times, I use the pump with a sponge applicator. I will be buying this again!

Helpful?

11 October 2022Tara P.

Foundation

Originally posted on Astral Health & Beauty Inc.

Coverage was great , however Face became shiny and oily shortly after wearing

Helpful?

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