Pure Cotton Super Soft Textured  Towel

This towel’s GSM rating is 625 GSM. GSM stands for grams per square metre and indicates the weight and density of the towel. Our towels range from 450-800 GSM. At the lower end of the scale, 450-600 GSM signifies a lightweight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts. At the higher end of the scale, 600-800 GSM signifies a heavier, more luxurious towel. The pile in these deluxe towels is denser and more lavish. Towels at the lower end of this range are great for everyday use, while those at the higher end resemble the towels you’d find in a luxury hotel. Give your morning routines that premium home spa feel with this textured towel. This bathroom essential is spun in an innovative way that creates air pockets between the fibres so it's luxuriously thick, absorbent and dries you off in no time. StayNew™ technology ensures the product keeps its quality and colour wash after wash.