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Discover what fatherhood means to our menswear campaign stars and recreate their looks, from summer-ready shirts and shorts to matching PJs for all the family

The Brown family

“Being a dad is the GREATEST full-time job I could image – I’m eager to punch in and always late to punch out, but I couldn’t ask for more than these two”



Men’s coral pure linen revere shirt
A retro colour and cut for stylish dads
Girls’ coral embroidered cotton dress
Made with responsibly sourced cotton
Girls’ viscose frilled sleeveless top
A cute, frilled design for sunny weather
Girls’ viscose printed shorts
Complete the look with matching shorts

The Hamilton-Griffiths family

“We LONGED to have kids and went through surrogacy. Becoming parents means the world to us – it’s a miracle. Fatherhood requires bundles of energy, but we’re determined to be hands-on”

Andrew & Wayne


Men’s green cotton garment-dyed overshirt
A timeless garment-dyed overshirt
Men’s beige chinos
Update his go-to look with new chinos
Two-piece dungarees outfit
Up the cute factor with this sweet set
Multi-pack of cotton baby bodysuits
Made with pure cotton for soft baby skin
£14 for 3

The Wilding family

“Being a FATHER means passing everything I’ve learned on to them, sharing moments and spending time together as a family”



Men’s slogan short pyjama set
Dad’s Father’s Day uniform, sorted
Men’s navy borg-lined slippers
Borg lined for extra cosiness
Kids’ slogan shorts pyjamas set
Kids love to coordinate with grown-ups
From £10
Kids’ unicorn slippers
Treat tiny feet to 3D unicorn slippers
From £11

The Manning family

“I aim to do as MUCH as I possibly can with the kids – the amount of love you can give and receive from them is incredible



Men’s navy pure cotton Daddy Cool slogan pyjama set
Spell it out with slogan PJs
Men’s navy reversible bucket hat
Style by the bucketload
Men’s pack of three black, navy and blue cotton-rich Daddy Cool slogan socks
Men can never have enough socks
£10 for 3
Kids’ white and navy Cool Kid slogan pyjama set
Don’t forget to kit out his mini-me
From £10

Words: Dulcie Emerson

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