Percy Pig
Discover more about our much-loved Percy Pig sweets, his family and friends and all the latest news
Welcome to the world of Percy Pig
Known for his delicious sweet range of soft gums made with real fruit juice and no artificial colours or flavourings, Percy Pig has been an integral part of M&S for more than 25 years and is adored by kids and adults alike.
Read on to find out more about our much-loved character and his animal friends and family, including wife Penny and, of course, the piglets. There’s even a Percy Pig timeline where you can chart all his sweet adventures.
Find Percy chilling in the freezer
Meet the brand-new addition to the Percy Pig range: Percy Pig ice-cream. This delicious treat, £3, features a ripple of fruity sauce and strawberry marshmallows through signature Percy-flavoured ice-cream. Try scooping the ice-cream into a cone, glass or bowl and topping with sprinkles, marshmallows, Percy Pig dessert sauce and your favourite Percy Pig sweets.
Percy goes veggie
This year, Percy Pig went completely vegetarian-friendly so not only are the Original Veggie Percy packets – with green ears – gelatine free, the whole range is. That means even more people can enjoy our Percy Pig sweets.
Being the piggie perfectionist he is, the veggie versions are as juicy and chewy as you’ve come to expect and remain free from artificial colours and flavourings.
The history of Percy
Hello, Percy
In 1992, Percy bursts onto the M&S scene. This easy-going grape and raspberry-flavoured pig likes nothing more than sharing his delicious range of sweets and treats
Percy and pals
In 2002, Percy introduces his tasty buddies – a cola cow, and orange and strawberry sheep – to a welcoming public
Percy and Penny forever
In 2013, when Percy turns 21, he meets a lovely lemon and vanilla-flavoured girl called Penny, and after long sunset walks and romantic dinner dates the love of his life becomes his wife
Globetrotting Percy
In 2014, Percy goes on a gap year to India where he meets mango-flavoured Timmy tiger, then on to China where he joins forces with blackcurrant-flavoured Poppy panda. On his return he honours his friends in sweet form
Here come the piglets
The arrival of some very sweet little additions to the Percy household – the adorable piglets – is a happy day indeed
Percy gets spooky
One Halloween, when Percy decides to don his vampire costume and take the piglets trick or treating, his limited-edition spooky packets are given a ghoulish green makeover
Percy and family
Being the family man he is, Percy launches a special mix – a fruity feast of grape and raspberry Percy pigs, lemon and vanilla Penny pigs, and blueberry, lime, orange and strawberry piglets
Merry Percymas
In 2017, Percy shows how much he loves Christmas by donning his Santa hat for a special-edition sweet that becomes a Christmas stocking staple for countless happy kids
Meet the parents
In 2018, we’re introduced to Percy’s parents: grape and pear drop-flavoured Patricia, and moustached strawberry and blackcurrant Pops. Unsurprisingly, they’re just as yummy as Percy
Phizzy pigtails
In 2019, in honour of the year of the pig, Percy gets phizzy with it. The sweet-and-sour curly sweets soon become famous for their fruity tanginess. Just the thing to celebrate Chinese New Year!
More sweet inspiration
The inside scoop
From our Percy Pig ice-cream to tasty topping ideas and serving suggestions, find your summer ice-cream go-to here
Visit the health hub
Hit the health hub for nutrition tips, recipe ideas and advice on veggie, vegan and gluten-free diets
Food news
Discover what’s in store at M&S Food, from easy ideas for all the family to seasonal favourites and new products
