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The one and only… Percy Pig

Oh, hello there! Welcome to my online page, it’s oink-redible to meet you. Here you’ll find all the latest adventures I’ve been on.

Percy Pig

Win up to £5,000 with Percy*

Will you be one of the lucky ones to find a rare green chick in a pack of my Percy Pig Great Egg-scape sweets? If you do you'll win up to £5,000. Delicious Percy sweets and an e-pig competition?! Count me in!

Pick up a pack (or two) of limited edition Percy Pig Great Egg-scape sweets in the Foodhall now. 

*T&Cs apply. 

See full T&Cs

The wonderful world of Percy Pig

I was born back in 1992, making me more than 30 years old. Since then, I’ve brought out loads of flavours of sweets, fun seasonal treats (I LOVE to dress up) and my friends and family have even made an appearance too.

Did you know that in the last year alone, more than five million packets of original Percy Pig sweets were sold? But it’s not just the iconic sweets I’m known for. I’ve scored goals at Wrexham A.F.C, had my face featured on clothing, released nail varnish duos, and loads, loads more.

Time to see what your favourite Pig has been up to… and be prepared for a lot of pink.

Shop Percy Pig on Ocado

Highlights from a true British icon

Percy's 30th

Percy's 30th birthday

It was my 30th birthday in 2022 and I celebrated with a huge party in Fulham Palace! An iconic Percy Pig backpack and 30th birthday sweets were released to mark the extra special occasion.

Percy and Penny characters

Percy and Penny

Penny Pig and I celebrated 10 years together in 2023 with ‘You Give Me Butterflies’ sweets. Back in 2013, I met the most lovely lemon and vanilla-flavoured pigette. After many long sunset walks and romantic dinner dates together, the love of my life agreed to be my wife.

Percy and Colin with Wrexham mascot

Percy at Wrexham FC

I tested my ball skills with Wrexham A.F.C and Soccer Aid. Colin’s goalkeeping still needs some work though ⚽️

Percy and Colin supporting YoungMinds


I helped M&S launch our new charity partnership with YoungMinds, the UK's leading mental health charity for young people.

More about the partnership

Percy and Colin

Cooking with the Stars

I dropped by the set of Cooking with the Stars and got to cook with Matt Willis, Peter Andre, Claire Richards and Samia Longchambon.

Nails Inc.

Nails Inc.

In 2022 I released my first nail polish with Nails Inc. The following year we released a Phizzy edition. Pair these with my hand care duo for the pig-ture perfect manicure.

Shop Percy gifts

M&S Stevenage

Meet and greet

Did you catch me at any store launch events and say hi? I love meeting new friends.

Percy and Penny

Percy and Penny

I also love to dress up on Halloween, and at Christmas! Any time of year really. My favourite outfit is a vampire with big funny fangs. I take the piglets trick or treating and M&S gives my sweet packets a ghoulish green makeover. Oooooo(ink).

Christmas TV ad

Christmas TV ad

I made an appearance in the Christmas advert with my good friend the Fairy! Some even say I sound a bit like Tom Holland?

Percy treats to the door

I have to say, Percy Pig gifts make the best presents! From letterbox gifts filled with yummy treats to Percy Pig slippers and accessories, there’s something for all ages (and even pets too!). Why not embrace the phizz and sparkle with my Percy Pig Phizzy nail polish duo in collaboration with Nails INC.? When it dries it even has my signature Percy scent, oink de parfum. It makes the pig-ture perfect manicure. Or gift your loved one a Percy Pig gift card and let them decide.

Check out the full range of gifts, perfectly matched with Percy partywear which you can find instore.

Percy Pig Presents

Find your nearest store

Percy Pig-tastic recipes

Turn your favourite sweet treat into a brilliant bake. We have a whole range of perfectly pink Percy Pig recipes, from giant cookies to milkshakes. I may be biased, but I think they're squealy good.

Pig-ture perfect recipes

I’m big on social

I now have over 100k followers on Instagram… I’m a squealy pig deal. Follow @official_percypig to keep up to date on my life, from behind-the-scenes snaps at M&S HQ to hanging out with my best pal Colin the Caterpillar and my wife Penny.

Follow me on Instagram

The Percy Pig Community

From Percy Pig-themed bakes to knitted Percy jumpers, and even Percy Pig pet pics, I am so lucky to have lots of creative followers who share their love of me! Follow my Instagram to join the Percy Pig family. Check out these amazing posts by @iveley.creates, @bigdexie, @cakesbyfayelouise and @berrymuchveggie.

Follow me on Instagram

Quiz: Which Percy Pig goodies do you need in your life?

Always wanted to know which the perfect Percy Pig product is for you? Of course you have! Try my oink-redibly fun quiz to find out.

Take me there

Percy pig is vegan

The whole range is vegan, meaning more people can enjoy Percy Pig sweets, which makes me incredibly happy. Being the piggie perfectionist I am, I made sure all the sweets are as juicy and chewy as they always have been. And of course, they don’t have any artificial colours or flavourings.

Hungry for more

Colin the caterpillar cake

Colin the Caterpillar's world

He's been the guest of honour at birthday parties for more than 30 years, and some might even call him a British icon.

See the world’s favourite caterpillar

M&S Recipes

M&S Recipes

Find inspiration for your next meal, plan your weekly shop and see all M&S recipes in one place.

Browse all recipes

Food inspiration

Food inspiration

Discover all the latest from the Foodhall, plus advice, tips and our latest Dine In deals. 

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