Percy Pig

Oh, hello there! Welcome to my online page, it’s oink-redible to meet you. Here you’ll find all the latest adventures I’ve been on. It's time to see what your favourite Pig has been up to. Be prepared for a lot of pink.

Assistant Copywriter

Florence Head

Hi, I'm Percy Pig

I was born back in 1992, making me more than 30 years old. Since then, I’ve brought out loads of flavours of sweets, fun seasonal treats (I LOVE to dress up) and my friends and family have even made an appearance too. M&S sells 18.7m bags of Percy Pigs a year across the range. That is 36 bags of sweets sold every minute!

I'm very happy to say my whole range is vegan, meaning more people can enjoy Percy Pig sweets. Being the piggie perfectionist I am, I made sure all the sweets are as juicy and chewy as they always have been. And of course, they don’t have any artificial colours or flavourings.

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Enjoy a sweet squidge

Satisfyingly fruity and oh-so-squidgy! Have you seen my new Squidgy Snout sweets in store? With a brand-new soft jelly texture (a first for me) and shaped just like my pink snout, they’re the perfect pick-me-up for sweet lovers big and small.

I'm big on social

I now have over 120k followers on Instagram… I’m a squealy pig deal. Follow @official_percypig to keep up to date on my life, it’s not just the iconic sweets I’m known for: I've scored goals at Wrexham A.F.C, launched a Percy Pink Lip Oil in collaboration with Dr Paw Paw, and even come to life in our 2021 Christmas TV ad!

If you want to discover behind-the-scenes snaps at M&S HQ or pics of me hanging out with my best pal Colin the Caterpillar and my wife Penny - you know what to do! (Psstt follow me!)

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Percy Pig Community

From Percy Pig-themed bakes to knitted Percy jumpers, and even Percy Pig pet pics, I am so lucky to have lots of creative followers who share their love of me! Follow my Instagram to join the Percy Pig family. Check out these amazing posts by @matthewthecowboy, @travels_with_tash91, @holly_stic, and @marplescakery.

Percy treats to the door

I have to say, Percy Pig gifts make the best presents! From letterbox gifts filled with yummy treats to Percy Pig slippers and accessories, there’s something for all ages (and even pets too!). Our Percy Pig Letterbox Gift is stuffed with your favourite treats, including zingy Percy Pig Phizzy Pig Tails and a stylish Percy Pig Tote Bag adorned with the iconic Percy design. Or shop my super-exciting new bedding collab with Night Lark. It’s perfectly practical, and I look pretty great, if I do say so myself! Complete your bedroom set up with a super-soft Percy plushie – my best pal Colin and I are dressed in our festive best, ready for endless hugs and are sure to bring a smile to any of my fan's faces.

Check out the full range of gifts online below, and shop Percy sweets in store.

Percy Pig presents

Squealy big news

From brand collabs to must-try new product launches, there's never a dull moment in my world. Here are some of my recent highlights.

In 2024, I partnered with Dr Paw Paw to release my sweetest collaboration yet. With a vegan lip oil formula and my Percy signature scent, it's completely pig-tastic! We even won 'Best Beauty Collab' at The Beauty Awards, did anyone spot me on the big stage?

Guess who's back by popular demand? It's Reversy Percy! My un-pig-lievable sweets came back in 2024 and fans of these much-missed more-jelly-than-foam treats went wild.

Finally, for fans of a Percy-themed pamper, Percy also launched this super-cute nail polish, which dries down to release the signature Percy Pig scent, oink de parfum, that you know and love. It even comes in a phizzy pink glitter shade for a pig-ture-perfect manicure.

Percy and pals

I've had lots of exciting adventures and I've met some amazing friends along the way!

You all know my best bud Colin the Caterpillar. We love to do cool stuff together, like turning on twinkly Christmas lights (and enjoying a festive hot chocolate with lots of marshmallows) or visiting the set of our favourite TV show, Cooking with the Stars.

Penny Pig and I celebrated 10 years together in 2023 with our ‘You Give me Butterflies’ sweets. Back in 2013, I met the most lovely lemon and vanilla-flavoured pigette. After many long sunset walks and romantic dinner dates together, the love of my life agreed to be my wife.

I even tested my ball skills with Wrexham A.F.C and Soccer Aid. Colin’s goalkeeping still needs some work but Wrex the Dragon was super cool!

Discover Percy and Colin gifts

Percy Pig-tastic recipes

Turn your favourite sweet treat into a brilliant bake. We have a whole range of perfectly pink Percy Pig recipes, from giant cookies to milkshakes. I may be biased, but I think they're squealy good.

Pig-ture perfect recipes