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Percy Pig

Discover more about our much-loved Percy Pig sweets, his family and friends, new-in treats and delicious Percy-fied recipe ideas

Shop Percy gifts

Percy Pig

Welcome to the world of Percy Pig

Known for his delicious sweet range of soft gums made with real fruit juice and no artificial colours or flavourings, Percy Pig has been an integral part of M&S for more than 25 years and is adored by kids and adults alike.

Read on to find out more about our much-loved character and his animal friends and family, including wife Penny and, of course, the piglets. There’s even a Percy Pig timeline where you can chart all his sweet adventures.

Percy Pig in yellow wellies

This summer’s sweetest scoop

Our new Neapolitan-style Percy Pig ice-cream combines creamy vanilla ice-cream with a raspberry ripple and Percy Pig-flavoured centre. It’s delicious served on its own or try making a Percy-tastic sundae by filling a glass with layers of ice-cream, your fave Percy sweets, mini marshmallows, Percy dessert sauce and fresh berries. 

Find the Percy Pig ice-cream in store now.

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Percy Pig AR filter

Check out our amazing new Percy filter! Give it a go and don’t forget to tag @official_percypig on Instagram.

Follow these simple steps to get started!

  1. Open your phone camera
  2. Scan it over the QR code that’s featured in the link below.
  3. Follow the simple instructions and tap to see Percy dance right in front of you!

Top tips:

  • Point phone to the floor slowly
  • Best in a well-lit room
  • Pinch Percy to move or resize him

Use the AR filter

Just landed: the Percy Pig cake jar

Love our Colin the Caterpillar cake jar? Then you NEED to try our brand-new Percy cake jar, which features all the signature flavours of your favourite sweet. Tuck into layers of madeira sponge with Percy-flavour buttercream, jam and fruity pieces. The finishing touch? A Percy sweet and freeze-dried raspberry pieces.

Pick up the Percy Pig cake jar in store now.

Meet the cake jar range

Percy treats to the door

Treat the Percy fan in your life to a Percy-tastic gift. Choose from our sweet sensation bouquet, which is packed with sweets, phizzy pop and a Percy plush toy, our new letterbox hamper and SO much more.

Explore the full range of perfectly Percy presents online now.

Shop Percy Pig gifts

Enjoy a Percy biccy break

Our brand-new Percy Pig jam sandwich creams are biscuits with a PIG difference: two Percy-flavoured pink shortcake biscuits sandwiched with a raspberry jam and cream filling, complete with a cute face design on the top and curly tail on the bottom!

Discover the full Percy Pig range in store now. 

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Ready, set, decorate! 

Take your baking game up a gear with our new Percy Pig party sprinkles and Percy Pig icing. The icing is packed full of signature Percy flavour and is super easy to pipe and spread on top of your favourite cake or sweet treat. The sprinkles feature rainbow-coloured strands, grape-flavoured crunch and raspberry-flavoured fudgy pieces – amazing on ice-cream or cupcakes! What’s more, both are suitable for vegans.

Pick up the Percy party sprinkles and Percy icing in store. 

More baking ideas

Throw the perfect Percy party! 

Make picnics and garden parties extra special by inviting your favourite pig along to the celebrations with our new range of paper plates, cups, straws, napkins and more. All that’s left to do is fill your cup with Percy Pig phizzy pop, serve up your fave Percy treats and maybe try a few of our delicious and wow-worthy recipe ideas. Percy trifle, anyone? 

Discover our range of Percy party essentials in store now. 

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Percy Pig sponge roll 

Featuring a pink fluffy sponge filled with Percy Pig-flavour buttercream and chewy fruity jelly pieces, our new Percy Pig sponge roll is twirly and curly just like Percy’s tail. This Percy treat is delicious served on its own or used to make our Percy trifle recipe below. 

Pick up the Percy Pig sponge roll in store now.

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Meet Party Percy

Introducing the latest addition to our Percy Pig range of next-level-tasty sweet treats – Party Percy. We’ve mixed up a unique combination of six different flavours for the very first time. Get ready to take your taste buds to a whole new universe with hits of peach, strawberries and cream, apple, plum, raspberry and, of course, classic Percy grape – it’s a right flavour rave! 

Find our Party Percy sweets in store now. 

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Percy Pig trifle

For a perfectly pink Percy-inspired treat, use our new Percy sponge roll to whip up this tasty trifle, topped with Percy Pig sweets. Serves six.


1 Percy Pig sponge roll, sliced into 12
3 pots (300ml each) whipping cream
1 bottle Percy Pig dessert sauce
A dash of pink food colouring
1 punnet (150g) fresh raspberries
1 pot (500ml) fresh custard
Percy Pig sweets and jazzie sprinkles, to decorate


Arrange six slices of sponge roll in a deep round trifle bowl, setting aside the other six.

Whip 450ml cream until stiff peaks have formed. Fold in 150g Percy Pig dessert sauce and a few drops of pink food colouring. Lightly crush 150g fresh raspberries with a fork, then fold these through.

Spoon your mousse into the trifle bowl and smooth until even. Top with the remaining sponge roll.

Whisk together 500ml custard, 100g Percy Pig dessert sauce and a few drops of pink food colouring, then spoon into the trifle bowl, smoothing on top.

Whisk the remaining cream until soft peaks have formed. Spoon over the custard, using a spatula to create soft peaks.

Finish with a drizzle of Percy Pig dessert sauce, Percy Pig sweets and jazzie sprinkles.

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Percy mallow fudge

Quick and simple to make, this no-bake sweet treat is perfect for getting the little ones involved. 


200g condensed milk
300g white chocolate chunks
50g Percy Pig dessert sauce
Pink food colouring
60g mini marshmallows
Jazzie sprinkles
Bag of Percy Pigs


Line a large square baking tin with greaseproof paper.

In a large pan on a low heat, melt the condensed milk and white chocolate together until smooth, then remove from the heat.

Add the Percy Pig dessert sauce and a few drops of pink food colouring, and stir. Next, stir in the mini marshmallows.

Pour into the lined baking tin, scatter with jazzie sprinkles, and place Percy Pigs on top – spacing them out so you can cut your fudge into cubes, each with a Percy on top. 

Allow to set in the fridge, then cut into squares. 

Get everything you need to make our Percy fudge in store.

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Percy Pig milkshake 

Made using our summer favourite Percy Pig ice-cream, this milkshake is packed full of signature Percy flavour and is topped with colourful jazzie sprinkles and Percy Pig sweets. 


25g Percy Pig dessert sauce, plus extra for drizzling
100g Percy Pig ice-cream
A handful of crushed ice
125ml milk
Whipped cream
Jazzie sprinkles
Bag of Percy Pigs


Drizzle Percy Pig dessert sauce around the inside of your sundae glass. 

In a blender on high speed, blend the ice-cream, Percy Pig dessert sauce, a handful of crushed ice and the milk until smooth.

Pour into the drizzled sundae glass. Top with cream, drizzle with more dessert sauce and finish with jazzie sprinkles and Percy Pigs.

Pick up everything you need to make the ultimate Percy Pig milkshake in store, including our Percy Pig ice-cream.

Ice-cream inspiration

Percy Pig pizza

The Percy-fied pizza

Fancy the sweetest slice of Percy Pig flavour? Try our delicious sweet pizza idea, which stars a cookie base, Percy Pig dessert sauce, buttercream, and our multicoloured Party Percys! 


For the cookie base
115g butter, at room temperature
150g granulated sugar
1 large egg, plus 1 egg yolk, at room temperature
3 tbsp Percy Pig dessert sauce
190g plain flour, sieved
1 tsp baking powder
Pink or red food colouring (optional)
30g mini marshmallows
60g white chocolate chunks

For the buttercream 
100g butter, softened
50g Percy Pig dessert sauce
300g icing sugar
2 tbsp milk
Pink/red food colouring 

For the toppings
Percy Pig dessert sauce
Mini marshmallows
Party Percy sweets 
M&S jazzie sprinkles


Preheat oven to 175°C/150°C fan/gas mark 3. Line a pizza pan or, if you want a deeper dish pizza, an 8- or 9-inch cake tin with greaseproof paper. 

For the base, in a large mixing bowl, cream together the butter and the sugar with an electric whisk until light and fluffy. 

Whisk in the egg and the egg yolk, scraping down the sides of the bowl as needed until fully incorporated. Add the Percy Pig dessert sauce and whisk.

Sift in the plain flour and baking powder, in two additions, whisking on a low speed after each addition until smooth. The mixture should be quite thick and smooth.

Whisk in pink or red food colouring, if using – a few drops should be all that is required to give a light pink colour – then fold through the mini marshmallows and white chocolate chunks.

Pour the mix onto the pizza pan or into the lined tin and level the top. Bake for 25 minutes, then remove from the oven and leave to cool. 

For the buttercream, beat together the butter, dessert sauce, icing sugar and milk until smooth. Gradually add drops of pink or red food colouring, mixing after each addition, until the buttercream is as pink as Percy.

Spread the buttercream evenly onto the fully cooled cookie base, leaving some space around the edge, then drizzle the pizza with Percy Pig dessert sauce before decorating with mini marshmallows, Party Percy sweets and jazzie sprinkles.

Pick up all the ingredients you need to make our Percy pizza in store. 

Percy pudding nachos 

Nachos, but not as you know it! Tuck into a super-sweet snack of Percy Pig nachos served with a perfectly pink, Percy-fied dipping sauce. 


50g butter
4 mini tortilla wraps, each cut into 8 triangles
50g sugar
100g cream cheese
35g Percy Pig dessert sauce, plus extra for serving
Pink food colouring
125g icing sugar
25g butter
Jazzie sprinkles
Mini marshmallows
Percy Pigs


Preheat the oven to 200˚C/180˚C fan/gas mark 6.

Melt the butter in a large microwaveable bowl with a lid. Once melted, add the tortilla triangles, place lid on the bowl, and shake to cover the tortillas in butter.

Sprinkle in the sugar, place lid on the bowl again, and shake to cover.

Place the tortilla triangles on a baking sheet with greaseproof paper and bake for 10-15 minutes, until golden brown with slightly crispy edges. Allow to cool.

To make the dipping sauce, in a large bowl, mix the cream cheese, 35g Percy Pig dessert sauce, and a few drops of pink food colouring. Set aside 4 tbsp of this mixture for drizzling.

Add the icing sugar, butter and a few more drops of food colouring to the remaining mixture, then beat with an electric whisk beat until smooth and thick. Spoon into a small dipping bowl.

On a large plate, place your nachos in a circle, leaving space to add your bowl of dipping sauce.

Drizzle over the Percy Pig dessert sauce.

Put your reserved 4 tbsp of Percy Pig drizzle mix into a piping bag and drizzle across the nachos. If you don’t have a piping bag, flick the drizzle across the nachos using a spoon or knife.

Decorate with jazzie sprinkles, mini marshmallows and Percy Pigs. Serve with the dipping sauce.

Find all the ingredients for this Percy Pig treat in store. 

Percy pudding nachos
Percy Pig cake jars

Percy Pig cake jars 

Tasting just as good as they look, our Percy Pig cake jars can be whipped up in a flash for when Percy cravings hit! 


1 madeira loaf cake, cut lengthways into slices roughly ½ inch thick
Percy Pig dessert sauce
75g butter
130g icing sugar
Pink food colouring
1 tsp milk
Bag of Percy Pigs


Using a circle cookie cutter or a knife, carefully cut out 4 circles of madeira cake, roughly 2-2.5 inches in diameter, to fit snugly inside a tall, clean jam jar.

In a mixing bowl, use an electric whisk on high, beat the butter and 50g Percy Pig dessert sauce until smooth.

Add the icing sugar, a few drops of pink food colouring and the milk, whisking on low at first to incorporate, then high to beat until smooth.

In a jar, add your first madeira circle, top with a drizzle of Percy Pig dessert sauce and a generous tablespoon of buttercream. Smooth the buttercream out to level then top with two torn Percy Pig sweets.

Repeat four times, finishing with a smooth layer of buttercream. Top with whole Percy Pig sweets.

Percy is veggie

Percy Pig is completely vegetarian-friendly, so not only are the original Veggie Percy sweets – with green ears – gelatine-free, the whole range is. That means even more people can enjoy our Percy Pig sweets. 

Being the piggie perfectionist he is, even now Percy is veggie the sweets are as juicy and chewy as you’ve come to expect and remain free from artificial colours and flavourings.

Percy Pig juggling fruit

The history of Percy 

Percy Pig sweet packet

Hello, Percy

In 1992, Percy bursts onto the M&S scene. This easy-going grape- and raspberry-flavoured pig likes nothing more than sharing his delicious range of sweets and treats

Percy and pals

In 2002, Percy introduces his tasty buddies – a cola cow, and orange and strawberry sheep – to a welcoming public

Percy Pig and pals sweet packet
Percy Pig loves Penny sweet packet

Percy and Penny forever

In 2013, when Percy turns 21, he meets a lovely lemon and vanilla-flavoured girl called Penny, and after long sunset walks and romantic dinner dates, the love of his life becomes his wife 

Globetrotting Percy

In 2014, Percy goes on a gap year to India where he meets mango-flavoured Timmy tiger, then on to China where he joins forces with blackcurrant-flavoured Poppy panda. On his return, he honours his friends in sweet form

Percy Pig goes globetrotting sweet packet

Percy gets spooky

One Halloween, when Percy decides to don his vampire costume and take the piglets trick or treating, his limited-edition spooky packets are given a ghoulish green makeover 

Percy Pig gets spooky sweet packet

Merry Percymas

In 2017, Percy shows how much he loves Christmas by donning his Santa hat for a special-edition sweet that becomes a Christmas stocking staple for countless happy kids

Percy Pig Merry Percymas sweet packet

More sweet inspiration

Colin the Caterpillar trifle

Enter the world of Colin the Caterpillar 

Find out more about the original and best caterpillar, new-in treats and amazing Colin recipes 

Click for more Colin

Selection of fruit and vegetable juices

Visit the health hub

Enjoy nutrition and wellbeing tips, recipe ideas and advice on veggie, vegan and gluten-free diets

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Food News

The latest food news

Discover what’s in store at M&S Food, from easy ideas for all the family to seasonal favourites and new products

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