REAL MEN WEAR FLOWERS

We’ve picked some premium floral prints from the archives of textiles pioneer William Morris 

William Morris was a clever chap. He was a poet, novelist, translator and social activist, but he was most celebrated for his work as a textile and interiors designer at the heart of the Arts & Crafts movement in the Victorian era. So when we had the chance to link up with the William Morris Gallery and have a rummage around in their archives to look at his unmistakeably bold nature-meets-geometric patterns, we jumped at the chance. We’ve chosen a few of our favourites and applied them to everything from ties and pocket squares to PJs and shirts – this example, taken from Morris’s commission for Compton Hall, is my pick of the bunch.
Shop the shirt   See the collection