Gifts for Kids

When it comes to gifts for kids, it’s all about getting the balance right. The ideal gifts are those they’ll be genuinely excited to unwrap but don’t make parents roll their eyes or reach for the earplugs. Luckily, we have gifts for children of all ages that tick every box: playful, practical and packed with personality. Top of the list are toys, of course. From cuddly soft toys to creative kits and character favourites, the toy selection is full of screen-free joy. They’re ideal for birthdays, rainy afternoons, or just because.

For gifts with staying power, nightwear is a sure win. Boys’ nightwear and girls’ nightwear comes in soft cotton with prints they’ll love. Think of dinosaurs, space themes, unicorns and classic characters. Plus, they wash well, which is a gift in itself for parents. If they love dressing up, the girls’ dresses edit has everything from everyday favourites to party-ready sparkle. For the rough-and-tumble crowd, the boys’ footwear page is packed with trainers and wellies that are tough enough to survive the playground.

A new set of kids’ bedding can make bedtime more appealing, and you can choose colourful prints, glow-in-the-dark details or character themes to match their current obsession. You can’t go wrong with a few goodies from the Percy Pig gifts selection, like sweet treats, plush toys and themed accessories that are as fun as they are pink. If you’re shopping for a party or special occasion, the birthday gifts page offers ready-to-wrap inspiration. Remember, there’s always an e-gift card to put the power in their hands.