Loyalty & rewards

What are the Sparks Terms and Conditions

EligibilityIn order to be eligible for Sparks, you must be an ROI resident for the entire period for which you are a Sparks customer and unless you are an M&S employee, you must be aged 18 years or over. No corporate or business use or participation. Colleagues may be excluded from any aspect of the reward scheme at any time at our discretion. See individual Benefit terms and conditions for more information and qualification. Eligibility will be revoked, and we may withhold Benefits if your account is terminated.

Your account is not transferable once activated. Activate and register your Sparks account at https://www.marksandspencer.com/ie/joinsparks with your Sparks number and email address to receive your Benefits. You will need to provide a valid mobile or landline number and postal address. Without a valid email address, you will not receive all the regular Benefits associated with Sparks. It is your responsibility to ensure that all your personal details are kept up to date and M&S will not be responsible for any lost, delayed or undeliverable communications if you do not do so.

As a Sparks customer you will have access to a variety of Benefits, you just need to use your Sparks when you shop either online or in store (excluding Applegreen stores in ROI, BP Connect and Channel Island stores). Each Benefit is free to participate in. You will receive offers and promotions personalised to you. By using Sparks, you will also be eligible to receive a variety of Benefits such as: (i) receive the value of your shopping for free at the checkout for all transactions which do not include: a) alcohol in The Republic of Ireland; b) gift cards; or c) Pay with Me* ("Qualifying Transactions"); and (ii) product giveaways (such as product gifts from our in-store bakery and apothecary). We will also reward our most loyal customers with "little treats" as a thank you. Recipients of these Benefits are selected at random from all eligible Sparks customers. Inclusions and exclusions will apply and are subject to change. Details of the current Benefits can be found here and this will be updated from time to time.

*Pay With Me is a convenient and optional way to pay for your shop in selected participating stores where an M&S colleague can process the payment for your shop on a handheld device away from a fixed till point

Benefits may change from time to time, they are subject to availability and if necessary, may be substituted by M&S. Product giveaways are redeemable in store only and may be time limited. We reserve the right to withhold benefits due to eligibility. Colleague Discount card holders shall not be entitled to receive the e-gift card. Benefits are non-exchangeable, non-transferable and no cash alternative is offered. M&S reserves the right at any time in its sole discretion to cancel, void, suspend, modify or supersede any of the benefits at any time if it believes that the draw to select a benefit recipient is not capable, or is likely not to be capable, of being conducted fairly or as specified within these terms and conditions due to events beyond its control (including, without limitation, a virus, a computer bug, or other technical issue or unauthorised human intervention or any other cause beyond the reasonable control of M&S that could corrupt or affect the administration, security, impartiality or normal course of the draw). Benefits are awarded randomly by an algorithm to a prescribed average and therefore the frequency with which each benefit is awarded may vary temporarily from the value stated, or we may change the frequency from time to time where that change is to your benefit. For the avoidance of doubt, the promoter of the benefits is M&S, of Waterside House, 35 North Wharf Road, London, W2 1NW and M&S Ireland at 24-29 Mary Street, Dublin 1, D01 YE83.

M&S shall have no liability for any delay and/or failure to perform any obligation to the intended recipient of any benefit or other entrants, including those that is caused by: (a) technical problems of any kind which may limit or prevent any person’s participation in any draw for a benefit or the awarding of any benefit; (b) any loss or damage arising from or in connection with the allocation of a benefit; (c) any act or omission of any third party; or (d) any other events beyond M&S’ control that may cause the allocation or awarding of the benefits to be disrupted or corrupted. Nothing in these terms and conditions shall limit in any way M&S’ liability for death or personal injury caused by its negligence.Scan and ShopSparks will enable you to use M&S Scan & Shop devices (where available) in store.If you use this service, you agree to the following:You agree to use Scan and Shop with reasonable care, and not to cause damage to the Scan and Shop handsets. You agree that you will scan all items selected by you before putting them into your shopping basket. On occasion, some items may not be recognised by the handset and you agree to draw these items to the cashiers’ attention so that they can be scanned and charged at the end of your shop.Loose items, such as fruit and vegetables, should be weighed using the scales provided in store. You will be asked to place your items on the scale and to search for the correct item on the screen. The printed barcode should then be attached to the items and scanned using the handset. Items containing a security tag should be scanned and placed to one side in your basket or trolley. An M&S colleague will remove the security tag at checkout. Some items will not display a barcode due to lack of space and so you will need to scan the shelf edge ticket. Please look out for the tickets which will make clear which items this applies to. We operate a Challenge 25 policy and baskets containing age restricted items will require approval at the checkout by an M&S colleague.You agree that your shopping may be rescanned at random intervals or at any time required by M&S. A rescan does not imply any wrongdoing on your part. If there is a difference between your scan and the rescan, the rescan will apply. M&S reserves the right to refer the matter to the police when it is considered that misuse of Scan and Shop has taken place.To complete your Scan and Shop transaction you must make payment at the designated checkout area. You agree to pay the total shown at checkout or following a rescan, as appropriate. Deductions for promotions will be shown as you shop. The final deductions for promotions or coupons will be updated at the checkout before payment. In the event that there is discrepancy between the price shown on the handset and at the checkout, the price at checkout will apply. Suspension and Termination M&S reserves the right to: (i) vary these Terms and Conditions and/or the Scan and Shop service and (ii) withdraw the Scan and Shop service, at any time without notice. The decision of M&S in all matters shall be final and binding.CharityIf you select a Sparks-supported charity or good cause at registration, M&S will donate 1c (one cent) to your chosen cause for each transaction you make with us, excluding refunds. M&S will directly pass on your donation to your chosen cause. From 10th October 2023 any new or existing customer who has not selected a Sparks-supported charity or good cause at registration will have their donations automatically sent to Jigsaw.ie (Charity Number 421016. Charity revenue number CHY 17439). You may change your chosen cause at any time by logging into the M&S App, visiting Sparks and clicking the ‘Change Charity’ link under your chosen charity. From time to time, M&S may increase the value or frequency of charity or good cause donations as part of a time limited campaign or activity. M&S will give notice to customers of these campaign or activities via in store and online marketing messages.TerminationYou can terminate your Sparks account by contacting M&S Customer services on +01695 0741 or online at https://www.marksandspencer.com/ie/s/contact-usOn termination any and all benefits accrued will be lost. We can terminate your account immediately if at any time, you are, or we reasonably suspect you may be, acting fraudulently, criminally or are otherwise in breach of these terms. If your account has been inactive for 12 months or you have duplicate accounts under the same Sparks customer identification number we will review it and, in our discretion, may choose to suspend your account. If your account has been inactive for 4 years or more, then we may, at our discretion, terminate your Sparks account.Making changes to SparksWe can make changes to the eligibility requirements, the Benefits, and the terms of the reward scheme at any time if we believe, in our reasonable discretion, that the change is to your benefit, or is required for the continuing administration of the reward scheme. Material changes will be communicated to you via the M&S app, SMS, email or postal communication where we have been provided with contact details by you. In the event that you are no longer eligible for the reward scheme as a result of changes made to the eligibility requirements, your account will be terminated following two months' notice of the changes. The preceding sentence will only apply where you become ineligible for the reward scheme in its entirety due to changes made to the eligibility requirements.We reserve the right to withdraw or cancel the reward scheme at any time giving customers two months' notice of termination in writing (via email or postal communications). These terms are correct as of March 2024, and may be updated from time to time by M&S. Current terms are available at https://www.marksandspencer.com/ie/c/faqs/sparks-faqHow to contact usIf you have any questions about the reward scheme, then please visit our website at https://www.marksandspencer.com/ie/c/faqs/sparks-faqHow we may use your personal informationPlease visit https://www.marksandspencer.com/ie/c/data-protection-policy for more details.Which laws apply to this contract and where you may bring legal proceedingsThese terms are governed by the laws of the Republic of Ireland and you can bring legal proceedings in respect of the reward scheme and our dealings with you in the courts of the Republic of Ireland, unless your address is in:

€5 off Food when you spend €40 on Food and Flowers (in store only)€5 off when you spend €40 or more on M&S food and flowers in store. Offer can only be used once in a single transaction. EXCLUDES: Beers, wines & spirits, online flowers, non-M&S branded items, formula milk, M&S Café, reduced items and online. Valid in selected ROI stores (excluding Channel Islands and Apple Green stores). Offer cannot be redeemed online. Offer cannot be redeemed on Christmas Food to Order. Offer cannot be used in conjunction with any other offer, except colleague discount or unless expressly stated in that offer. Offer strictly non-transferable and cannot be sold or exchanged for cash or shared online or elsewhere. Offer can only be used once per customer in store until promotion ends. Subject to availability. Any refunds will take the discount into account. Marks and Spencer reserves the right to cancel the offer where there is reasonable belief or suspicion of fraud or abuse. Marks & Spencer reserves the right to reject use of this offer with reasonable cause. ©Marks and Spencer plc: Waterside House, 35 North Wharf Road, London W2 1NW & M&S Ireland at 24-29 Mary Street, Dublin 1, D01 YE83, Ireland.
10% off clothing, beauty and homeware (in store and online)
INCLUDES: Clothing, beauty & home. EXCLUDES: Furniture, lighting, school wear, M&S X Ghost, Brands at M&S, stationery, cards and wrap, Made to Order curtains, Made to Order Suits, 30% and higher % off offers, multi-buy offers, tailoring alterations, ‘Your School Uniform’ service, furniture delivery & disposal service, repairs services, name tapes, Gift Card/Vouchers, food, flowers, beers, wine & spirits, charity items, sale and clearance items. Valid in selected ROI stores (excluding Channel Islands, Apple Green stores) and online at www.marksandspencer.com/ie. Any images used for illustrative purposes only. Offer cannot be used in conjunction with any other offer, except staff discount or unless expressly stated in that offer. Offer can only be used once per customer either in store or online until promotion ends. Subject to availability. Any refunds will take the discount into account. Offer strictly non-transferable and cannot be sold or exchanged for cash or shared online or elsewhere. Marks & Spencer reserve the right to cancel the offer where there is reasonable belief or suspicion of fraud or abuse. Marks & Spencer reserves the right to reject use of this offer with reasonable cause. ©Marks and Spencer plc: Waterside House, 35 North Wharf Road, London W2 1NW & M&S Ireland at 24-29 Mary Street, Dublin 1, D01 YE83,

About the Promotion

1. The promoter is Marks and Spencer plc, Waterside House, 35 North Wharf Road, London W2 TNW & Marks and Spencer plc, Mary St, High St, 135, Dublin, D01 YE83, Ireland (M&S").

2. We respect your right to privacy and will only process personal data you provide to us in accordance with the Data Protection Act 2018, the General Data Protection Regulations 2016 the Privacy and Electronic Communications (EC Directive) Regulations 2003 and other applicable privacy laws. For more information see the M&S Privacy Policy by visiting our website https://www.marksandspencer.com/ie/c/data-protection-policy - intid=footernav_privacy

3. When shopping in store or online, M&S Sparks customers are given the chance to win the contents of their shopping basket for free when using their Sparks card at check out. These chances are offered in three (3) different formats, collectively referred to as the "Promotions". The three (3) formats of the Promotions are:

Weekly Sparks Giveaway

4. Each week, one Sparks customer in each store (exclusions detailed in these terms and conditions apply) and one Sparks customer online, will win their shopping for free when applying Sparks at the checkout.

New Store Opening Sparks Giveaways

5. In addition to our weekly Sparks giveaway, we will increase the number of customers who can receive their shopping for free when opening a new M&S store. This is increased from one customer per week, to one customer per day in any new M&S store.

6. For the first seven days of a new M&S store opening (exclusions detailed in these terms and conditions apply), one Sparks customer per day will win their shopping for free when applying Sparks at the checkout.

Extra Sparks Giveaways

7. From time to time, M&S will increase the number of chances a customer has to win their shopping for free when applying Sparks at the checkout in each or specifically named M&S stores (exclusions detailed in these terms and conditions apply) and online. M&S will give notice to customers of these Extra Sparks Giveaways via in store and online marketing messages.

8. The Promotions are open only to permanent ROI residents and employees of the Marks and Spencer Group of Companies all of whom are aged 18 or over.

9. Eligible Sparks customers have a chance to win every time they complete an online or in store transaction during the promotional period. No entries on behalf of third parties are permitted.

10. Sparks customer transactions including alcohol or gift card products will be exempt from the Promotions and these customers will not be eligible to win.

11. The Promotions will only run for the duration of the promotional period. The start date and duration of each promotional period shall be determined at the sole discretion of M&S.

12. By entering these Promotions, you agree to the below terms and conditions, to be bound by the decisions of M&S and to receive email notifications from M&S in relation to the prize draw.

How to enter the Promotions

13. The details of the Promotions (including the duration of the promotional period) will be notified to customers via in store and online marketing. The Weekly Sparks Giveaways run on an ongoing basis, the New Store Opening Sparks Giveaways run for the first week of a new store opening and the Extra Sparks Giveaways (which may carry a variety of promotional names) run from time to time, at M&S discretion.

Choosing the winners

In Store

14. Per participating store, M&S will aim to draw multiple (subject to live Promotions) winners at random per day.

15. The winners will be drawn by a digital randomisation tool (BEAM Platform). The prizes will be awarded to eligible entries, drawn at random.

16. The winner selection process is based on the number of transactions per hour in the participating store. If, in the case of multiple winners, towards the end of the promotional day, there is an insufficient number of transactions within the hour to conduct a fair prize draw, the outstanding number of prizes for that day shall be drawn on the following day.

17. If the winner is using self-checkout, the self-checkout till will notify the winner immediately by a notification on the screen. If the winner is checking out at a checkout operated by an M&S employee, the M&S employee will notify the winner immediately.

Online

18. M&S will aim to retrospectively draw multiple (subject to live Promotions) winners at random per day. The winners will be drawn by a digital randomisation tool (BEAM Platform) after the specific day that the purchase was made, in order for M&S to collate the necessary online sales data. The prize will be awarded to eligible entries, drawn at random.

19. M&S will notify the winners via email within 10 (ten) working days. The email will ask if the winner wishes to receive the prize.

The Prizes

In Store

20. The winners will each receive their entire shopping basket free of charge when checking out in store. This only includes items that have been scanned prior to the customer receiving notification that they have won the prize draw (the "Instore Prize").

21. Customers making multiple transactions may win more than once (subject to live Promotions).

Online

22. The winners will each receive a full refund for their online purchase (the "Online Prize").

23. Customers making multiple transactions may win more than once (subject to live Promotions).

General

24. Apple Green stores and any store that is unable to participate due to exceptional circumstances are specifically excluded from each of the Promotions.

25. For the avoidance of doubt, each of the Promotions detailed above may run in conjunction with one another.

26. The above Promotions are non-transferable, non-refundable and subject to availability. There is no cash alternative.

27. Whilst customers are able to return any damaged or faulty goods won in the In Store Promotions, as per M&S' returns policy ( https://www.marksandspencer.com/ie/c/faqs/returns-and-refunds winners are only able to exchange damaged or faulty items for another item of the same category.

28. Any exchange is at the discretion of the relevant M&S Store Manager. For the avoidance of doubt, the customer shall not be entitled to a cash refund, credit note or gift card.

29. M&S decision is final, and binding and no correspondence will be entered into regarding the outcome of the draw.

30. No responsibility will be taken for late, lost, indecipherable or misdirected entries or for any failure of communication resulting from incorrectly supplied information.

31. M&S reserves the right to check the validity of any entry and the identity of any entrant or winner and to refuse entry or refuse giving any prize if M&S reasonably considers the entry and/or winner to be in breach of the terms and conditions.

32. Prize details are correct at date of publication. M&S reserves the right to substitute any element of any prize with a prize of a similar nature and/or value should any original element of the prize become unavailable for any reason.

33. M&S reserves the right at any time in its sole discretion to cancel, modify or supersede the Promotions if it believes, in its sole discretion, that the Promotions are not capable or is likely not to be capable of being conducted fairly or as specified within these terms and conditions due to events beyond its control (including, without limitation, a virus, a computer bug or unauthorised human intervention or any other cause beyond the reasonable control of M&S that could corrupt or affect the administration, security, impartiality or normal course of the Promotions

34. Winners may be required, subject to their consent, to take part in reasonable post-Promotion publicity for M&S which may include filming, photography or other recordings required by M&S or other third parties for publicity purposes and the winners agree to the use of their personal data for such purposes. This may include featuring in a photograph or video as part of the promotional activity. M&S reserves the right, to use the names and general location of winners, their photograph and any recordings of them (be it audio or visual) in any publicity or promotion and M&S has the right to use such photos, videos or films in any medium and in any reasonable manner for any purpose as it may see fit.

35. The entrant agrees to assign all copyright and intellectual property developed during this Promotions exclusively to M&S.

36. Nothing in these terms and conditions shall limit in any way M&S's liability for death or personal injury caused by its negligence. Subject to that, M&S shall have no liability for any delay and/or failure to perform any obligation to the winner or other entrant that is caused by: (a) technical problems of any kind which may limit or prevent any person's participation in the Promotions; (b) any loss or damage arising from or in connection with the allocation of any prize; (c) any act or omission of any third party; or (d) any other events beyond M&S's control that may cause the Promotions to be disrupted or corrupted or may lead to loss of, or damage to, the Prize in transit to the winner.

37. If any of these terms and conditions is found by a court or regulator to be invalid or unenforceable the other provisions shall continue to apply.

32. This Promotion shall be governed by the laws of the Republic of Ireland. The Terms are in English and any communication we send will be in English.

© 2023 Marks and Spencer plc.

Every time you use your Sparks card (or are logged into your account, if online) by scanning at a till point in store or during a purchase, you will have a weekly chance to receive a little treat from M&S. In addition, you can scan your card at the till point in store without making a purchase.

The rewards are selected at random from the eligible Sparks customers and vary in number and type each week. They could be anything, for example Percy Pigs, a box of chocolates, candles from the apothecary range, or other rewards, all to thank you for being a loyal customer.

These terms and conditions are subject to change. M&S reserves the right to cancel or amend the Sparks product giveaway promotion at any time and at its sole discretion.

Click here to see full Sparks terms and conditions.

Customers who have updated their profile with their date of birth will receive a birthday treat in their Sparks account at the start of their birthday month. If you'd like to share this information with us, you can do so by updating the personal details section under profile in your M&S account or visit marksandspencer.com/birthday.

Please note it can take time to update our records, so if you register your date of birth within 35 days of your birthday you may not receive a birthday treat until the following year. All birthday treats are subject to availability.

About the Sparks Birthday treat

1. The Sparks Birthday treat is being operated by Marks and Spencer plc, Waterside House, 35 North Wharf Road, London W2 1NW (“M&S”) on behalf of M&S Ireland at 24-29 Mary Street, Dublin 1, DO1 YE83, Ireland

2. M&S will process your personal data in accordance with data protection laws, including the General Data Protection Regulation and other applicable privacy laws. For more information, see the M&S Privacy Policy by clicking LINK OR our website https://www.marksandspencer.com/ie/c/data-protection-policy

3. By entering your date of birth (DOB) on the M&S website or M&S app, you agree to the below terms and conditions and to receive notifications from M&S in relation to your birthday.

4. Sparks customers must have opted into marketing in order to receive communications in relation to the Sparks Birthday Treat. This can be amended under account settings.

5. Any issues pertaining to the collection of your date of birth (DOB) or the issuing of a birthday treat will be handled by M&S customer services.

6. The Sparks Birthday Treat consists of goods from the following: M&S clothing, homeware, beauty, food and drink departments - bakery, biscuits, ambient celebration, confectionary, fruit, prosecco and flowers. M&S reserves the right to amend the list of birthday treats from time to time. The birthday treat that a customer receives is final and M&S shall not be liable should the birthday treat not be suitable to a customer.

How to register for birthday treats

7. In order to be eligible for an M&S birthday treat, Sparks customers (Including M&S colleagues) need to provide us with their date of birth (DOB) as part of their profile information within their Sparks account section of the M&S website and or M&S app under Sparks ("Eligibility Requirement").

8. Should a Sparks Customer (or M&S colleague) meet the Eligibility Requirement, they will be entitled to a birthday treat as set out in Clause 6 above.

9. To enter your DOB via our website you will need to log into your Sparks account, navigate to 'Go to your account' and click on 'Personal & Contact details' (under Profile). To enter your DOB via the M&S app you will need to log into your Sparks account, navigate to 'My Account' and click on 'Personal & Contact details' (under Profile).

10. Ensure you hit the ‘Save’ button before exiting.

11. Treats will be subject to the discretion of M&S and may be redeemable only in store / online or both, depending on the Treat allocated. The value of your Treat may vary.

Exclusions

12. The ‘Birthday Treat’ promotion is not available to Sparks Customer who have not entered their DOB within their account section of the M&S website and/or M&S app under 'profile' then 'personal details'

13. Sparks customers can only receive one (1) Birthday treat per calendar year.

14. It can take time to update our records, so if you register your date of birth within 35 days of your birthday you may not receive a birthday treat until the following year.

General

15. The Birthday treat is non-transferable, non-refundable and subject to availability. There is no cash alternative.

16. The awarding of the Birthday treat to a recipient is subject to confirmation of eligibility, and M&S reserves the right to refuse providing the Birthday treat if M&S reasonably considers the recipient to be in breach of the Sparks terms and conditions. M&S decision is final and binding and no correspondence will be entered into regarding the decision made.

17. M&S shall not be liable for any financial loss arising out of the refusal, cancellation or withdrawal of the Birthday treat offer.

18. No responsibility will be taken for late, lost, indecipherable or misdirected collection of your date of birth (DOB) or for any failure of communication resulting from incorrectly supplied information.

19. M&S reserves the right to check the identity of any Sparks customer and to refuse participation in the birthday treat, if M&S reasonably considers the customer to be in breach of the terms and conditions.

20. Nothing in these terms and conditions shall limit in any way M&S' liability for death or personal injury caused by its negligence. Subject to that, M&S shall have no liability for any delay and/or failure to perform any obligation to the customer that is caused by: (a) technical problems of any kind which may limit or prevent any person's participation in the Birthday treat; (b) any loss or damage arising from or in connection with the allocation of the Birthday treat; (c) any act or omission of any third party; or (d) any other events beyond M&S' control that may cause the Birthday treat to be disrupted or corrupted in any way.

21. If any of these terms and conditions are found by a court or regulator to be invalid or unenforceable the other provisions shall continue to apply.

22. We will do our best to resolve any problems relating to the Birthday treat.

23. The Birthday treat shall be governed by the laws of Ireland and all matters or disputes (whether contractual or non-contractual) arising out of or in connection with these terms is subject to the exclusive jurisdiction of the courts of Ireland.

© 2025 Marks and Spencer plc

Sparks is our customer reward scheme. Sparks gives you the chance to receive little treats and thank yous, get your shopping for free and we'll make a donation to your chosen Sparks charity every time you

To join Sparks download the M&S app to your device or visit here. You can scan your digital Sparks card straight from your device when using the M&S app.

You won't always have offers in your Sparks hub, but keep checking back as new ones will appear

You will find all your treats in your Sparks account. Make sure you also opt in to receive Sparks marketing communications to get the most out of Sparks, as well send you an email every time a new treat arrives

You will find out at the till in store or when you checkout online

Any clothing item can be exchanged for a different size of the same product and, in line with your statutory rights, any faulty item will be replaced

Yes, you can share any of your Sparks treats or rewards, including gift cards, with someone else, but we ask that you don’t sell them on.

Sparks offers are personalised to you, so unfortunately we can’t offer joint accounts.

We know from our customer in the UK the best Sparks experience is through the M&S app, as this allows you access the best of M&S and stay up to date on your current Sparks offers, treats and thank yous. It also means you have your digital card to hand whenever shopping in store.

No, there’s no need for a physical card, simply download the M&S app and scan your digital card straight from your phone.

Every time you scan your Sparks card online or in store, you get the chance to get the shopping you are buying for free, right there and then. Every week in every store, a customer will be treated to everything in their shopping basket, on us!

Sparks does not operate in our franchise partner locations, such as BP garages or WHSmith stores.

On iOS, click on the app store, choose the M&S app and click download. On Android, open the Play Store, choose the M&S app and click install.

You can still check your offers online at marksandspencer.ie

A lucky transaction is chosen at random in every store and online every week. Please see full details in our T&Cs here