Coming Soon: M&S x Bella Freud

The iconic British designer is back with an exclusive new collection full of her signature wit and charm, launching 16 October 2025

Content editor

Dulcie Emerson

Woman wearing pink 'Wham Bam' jumper and black shirt by M&S x Bella Freud

Two women wearing blue pyjamas by M&S x Bella Freud

"This year’s collection is based on the idea of entertaining at home. You want to be a bit dressed up and feel glamorous, but you also want to feel at ease." Bella Freud

Iconic British design

Rooted in the irreverent cool that has made Bella Freud a cult name on the British fashion scene, the Winter 2025 collection brings her signature modern edge to womenswear, nightwear, kids' clothing and homeware. Bella worked collaboratively with our design team to create the collection, from sketching designs in her London studio to attending the campaign shoot. Each word or phrase featured is hand drawn by Bella and synonymous with her style.

"At the centre of the collection is a velvet suit, wool and cashmere knitwear, and silk shirts to style it back with.” Bella Freud

Shop new-in women's clothing

Fun for all the family

Delivering all the appeal of the women’s jumpers but for the little ones in your life, the collection also features three 100% cashmere jumpers in red, navy and burgundy with playful words: Laugh, Star and Me! There's even a sweet babygrow for the newest arrivals.

If you're a fan of mini-me dressing, consider the embroidered pyjamas for all the family which make for adorable gifting opportunities over the festive season. Canine family members are also catered for thanks to Bella's inclusion of a fun 'best friend' dog jumper.

Shop new-in kids' clothing

Homeware with character

The collection expands even further this year, delivering a capsule edit for the home and placing Bella’s playful style at the heart of entertaining. From statement serve and dinnerware to two signature home fragrance scents (Divine Feminine and Starry, Starry Nights), get set to convey the joy of hosting with Bella's personality-filled pieces.

"Inviting people into your home is about taking care of them, imagining their pleasure in the things that you can provide." Bella Freud

Shop new-in homeware

Woman wearing long wool coat by M&S x Bella Freud in the countryside

How to shop the collection

M&S x Bella Freud will be available to shop online and in the following stores from 16 October:

Battersea / Marble Arch / Grafton St Dublin / Kensington / King's Road / Stratford City London / Kingston / London Colney / Handforth / Camberley / Lisburn / Gyle / Bluewater / Manchester / Braehead

Countdown to Christmas

Don't miss your chance to get hold of the limited edition M&S x Bella Freud Beauty Advent Calendar. Packed with 25 products – including eight full-sized – the reusable box features a playful design by the designer. Inside you'll find fragrances by Floral Street, hair care marvels by Color Wow and Percy & Reed, plus cult-favourite skincare by Estee Lauder, Clinique and Emma Hardie. The products are worth £330, but can be yours for just £60 when you spend £35 on clothing, homeware or beauty.

Shop the M&S Beauty Advent Calendar

Published 10.13.2025